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HomeMy Public PortalAboutOpen Space Committee (25) l/V3w 1 ♦ ort Truckee/Donner RPD l Community Center Survey 2.3R � I� True F2 ESEAnCH April 2004 Section 1: Introduction to Study Hi, may I please speak to . Hi, my name is and I'm calling on behalf of TNR, a public opinion research firm. We're conducting a survey of voters in the Truckee area, and I'd like to get your opinions. If needed:This is a survey about an important addition to the Truckee-Donner area- I'm NOT • trying to sell anything. If needed:The survey should take no more than 10 minutes to complete. If needed: If now is not a convenient time, can.you let me know a better time so I can call back? If the person asks why you need to speak to the listed person or if they ask to participate instead, explain: For statistical purposes, this survey must only be completed by this particular individual. If the person says they are an elected official or is somehow associated with the survey, politely explain that this survey is designed to the measure the opinions of those not closely associated with the study, thank them for their time, and terminate the interview. Section 2: Importance of Issues To begin, I'm going to read a list of issues in your community. For each one, please tell me how important the issue is to you, using a scale of extremely important, very Ql important, somewhat important or not at all important. Here is the first issue: . Do you think this issue is extremely important,very important,somewhat important, or not at all important? a C c m e _ c d A b m I d Randomize d ° >o t a m a E E N E z° E z° A Providing quality recreation facilities for 1 2 3 4 98 99 residents B Preserving open space and nature lands 1 2 3 4 98 99 C Limiting growth and development 1 2 3 4 98 99 D Preventing local tax increases 1 2 3 4 98 99 E Improving the quality of education 1 2 3 4 98 99 Copyright 0 2004 True North Research, Inc. Page Al v Truckee/Donner RPD Community Center Survey April 2004 Section 3: First Ballot Test - The Truckee-Donner Recreation and Park District provides recreation facilities and programs to your community. Next year, voters in the District may be asked to vote on local ballot measures. Let me read you one of the measures you may be asked to vote on: Q2 In order to construct a new Community Center and increase the amount of recreational, educational and community programs offered to residents, shall the Truckee-Donner Recreation and Park District increase property taxes to raise,20 million dollars needed for construction? If the election were held today, would you vote yes or no on this measure? (Get answer, then ask):Would that be definitely (yes/no) or probably(yes/no)? 1 Definitely Yes 2 Probably Yes 3 Probably No 4 Definitely No 98 Don't Know/Not Sure 99 Refused Section 4: Tax Threshold The tax rate needed to fund the projects I just mentioned has not been decided yet. Several rates are being considered. Q3 ' If you heard that your annual property taxes would increase: „per 100,000 (one hundred thousand) dollars of assessed valuation, Would you vote yes or.no on the Community Center measure?(Get answer, then ask): Is that definitely (yes/no) or •robabl ( es/no)? Read in sequence until all items are read. If respondent says 'definitely yes', record 'definitely yes' for all LOWER dollar amounts and go to Q4. Definitely Probably Probably Definitely Askin Order Yes Yes No No Not Sure Refused A 50 dollars 1 2 3 4 98 99 B 40 dollars 1 2 3 4 98 99 C 30 dollars 1 2 3 4 98 99 True North Research, Inc. ©2004 Page A2 Truckee/Donner RPD Community Center Survey April 2004 Section 5: Projects If the measure passes, there are a number of options for the types of facilities and ' programs that could be offered at the new Community Center. Assuming that the • measure is approved by voters._. Q4 Would you favor or oppose using some of the money to: , or do you not have an opinion? (Get answer, if favor or oppose, then ask):Would that be strongly (favor/oppose) or somewhat (favor/oppose)? z .0 Randomize o mLt. LL W a `e n 2 `.p CUa a a n ill o 00 NO 0 ce ul cm A Build two large gyms 1 2 3 4 98 99 B Purchase exercise equipment 1 2 3 4 98 99 C Build an indoor running track 1 2 3 4 98 99 D Build an indoor swimming pool 1 2 3 4 98 99 E Build a theatre for performing arts 1 2 3 4 98 99 F Build multi-purpose rooms that can be used for 1 2 3 4 98 99 meetings and classes Protect the open space surrounding the newG 1 2 3 4 98 99 Community Center H Increase the number and quality of recreation 1 2 3 4 98 99 and fitness programs for kids and teens Increase the number and quality of recreationI 1 2 3 4 98 99 and fitness programs for adults J Offer day-care services 1 2 3 4 98 99 K Expand the indoor soccer program 1 2 3 4 98 99 L Offer performing arts programs 1 2 3 4 98 99 M Increase before and after-school recreation and 1 2 3 4 98 99 educational programs N Improve and maintain neighborhood parks 1 2 3 4 98 99 O Build an indoor climbing wall 1 2 3 4 98 99 True North Research, Inc. 0 2004 Page A3 Truckee/Donner RPD Community Center Survey April 2004 What I'd like to do now is tell you what some people are saying about the measure. ROTATE QUESTION ORDER ODD CLUSTERS GET Q5 FIRST,THEN Q6 EVEN CLUSTERS GET Q6 FIRST, THEN QS Section 6: Positive Arguments • Supporters of the measure say: . Do you think this is a very convincing, QS I somewhat convincing, or not at all convincing reason to SUPPORT the Community Center measure? C Randomize .c5 d < o= 0 3 c 0 0 0 ° `o o m O i u �u —u Y The current Community Center is too small to offer the facilities and programs that the A community wants. A new Community Center 1 2 3 4 98 99 will greatly improve the recreation, educational and performing arts opportunities for residents - especially during winter months. Recreation provides kids with positive B alternatives to drugs, gangs and crime.We 1 2 3 4 98 99 need to support the kids in this community. Right now kids in our community must travel to Reno (Ree-No) for sports like soccer, often C during bad weather. A new Community Center 1 2 3 4 98 99 will provide safer and better recreation options near home. The 14 acre site for the new Community Center D was donated to the District. A majority of the 1 2 3 4 98 99 land will be preserved as open space. If the new Community Center is built, the old E building may be used to expand the local 1 2 3 4 98 99 Library. The current Community Center does not have room for activities and programs for adults, F seniors, or those with special needs. The new 1 2 3 4 98 99 Community Center will serve the entire community- not just kids. True North Research, Inc. 0 2004 Page A4 Truckee/Donner RPD Community Center Survey April 2004 Section 7: Negative Arguments Opponents of the measure say: . Do you think this is a very convincing, Q6 somewhat convincing, or not at all convincing reason to OPPOSE the Community Center measure? C1 4, OI _ OI u r'u Q U .. > c 0_ a Z'c ac c c2 tic Randomize Randomize a•g E; <•g o_ o o o 0 ° o O m c o Z u Y Voters just approved 15 billion dollars in State bonds due to the budget crisis -which we will A be paying off for the next 15 years. This 1 2 3 4 98 99 measure will add another 30 year tax on top of this debt. This tax is not needed. We already have a B Community Center, and both the high school 1 2 3 4 98 99 and the middle school are building new gyms. If we build a new Community Center, it is going C to promote growth by attracting more residents 1 2 3 4 98 99 and visitors. The local school district is proposing a tax measure for the March 2005 ballot, which D should be the priority for our community. We 1 2 3 4 98 99 simply can't afford to support both measures. Section 8: Second Ballot Test Sometimes people change their mind about a ballot measure once they have more information about it. Now that you have heard a bit more about the measure, let me read you a summary of it again: In order to construct a new Community Center and increase the amount of recreational, Q7 educational and community programs offered to residents, shall the Truckee-Donner Recreation and Park District increase property taxes to raise 20 million dollars needed for construction? If the election were held today, would you vote yes or no on this measure? (Get answer, then ask):Would that be definitely(yes/no) or probably (yes/no)? 1 Definitely Yes 2 Probably Yes 3 Probably No 4 Definitely No 98 Don't Know/Not Sure 99 Refused True North Research, Inc. ©2004 Page AS Truckee/Donner RPD Community Center Survey April 2004 Section 9: Alternative Ballot Test Ask Q8 only if Q7= 3, 4, 98 or 99. Otherwise skip to Section 9 - Would you vote yes or no on the measure we've been discussing if in addition to building a new Community Center, the measure would provide funds to upgrade Q8 children's playground equipment and increase park safety and security patrols? (Get answer, then ask):Would that be definitely(yes/no) or probably(yes/no)? 1 Definitely Yes 2 Probably Yes 3 Probably No 4 Definitely No 98 Don't Know/Not Sure 99 Refused Section 10: Background/Demographics Thank you so much for your participation. I have just a few background questions for statistical purposes. D1 How long have you lived in the Truckee-Donner area? 1 Less than 2 years 2 2 years to less than 5 years 3 5 years to less than 10 years 4 10 years or more 99 Refused D2 I Do you own or rent your residence? 1 Own 2 Rent 99 Refused D3 Do you have any children under the age of 18 living at home? 1 Yes 2 No 99 Refused True North Research, Inc. 0 2004 Page A6 Truckee/Donner RPD Community Center Survey April 2004 D4 Party 1 Democrat 2 Republican 3 Other 4 DTS D5 Gender 1 Male 2 Female D6 Age 1 18-29 2 30-39 3 40-49 4 50-64 5 65 or older 99 Not Coded D7 Registration Date Record as: YYMM D8 Household Party Type • 1 Single Dem 2 Dual Dem 3 Single Rep 4 Dual Rep 5 Other (single) 6 Other (dual) 7 Dem & Rep 8 Dem & Other 9 Mixed (Dem + Rep + Other) True North Research, Inc. 0 2004 Page A7 r Truckee/Donner RPD Community Center Survey April 2004 D9Zip Code Record 5 digit zip Dl 0, Voting History - Yes,Voted in Yes,Voted by Mail No, Didn't Vote Person A Primary Election 98 1 2 0 B General Election 98 1 2 0 C Primary Election 2000 1 2 0 D General Election 2000 1 2 0 E Primary Election 2002 1 2 0 F General Election 2002 1 2 0 G Recall Election 2003 1 2 0 D11, Times Voted (Interviewer: Count Number of Times DI0=1 or 2) 1 One 2 Two 3 Three 4 Four 5 Five 6 Six 7 Seven D12 Likely Vote By Mail 1 Yes 0 No D13 Home Owner 1 ' Yes (blank on field) 2 No (N in field) True North Research, Inc. ©2004 Page A8