The URL can be used to link to this page

Home My Public Portal AboutPresentation Truckee Tourism Business Improvement District UpdateVISIT TRUCKEE-TAHOE TRUCKEE TOURISM BUSINESS IMPROVEMENT DISTRICT (TTBID) 2021-2022 ANNUAL REPORT 2/22/22 7.1 What is TTBID? •A self-assessment of all short-term lodging properties •Current term , October 1, 2020-June 30, 2025 •Property and Business Improvement District Law of 1994 governs how funds can be used and how a district is formed, and provides specific authority to Town Council HOW IS TTBID DIFFERENT FROM TOT? TTBID •Self-assessment by lodging owners •Pass -through to Owners Association •Use of funds restricted to specific purposes that provide special benefit to assessed properties, specified in a Management District Plan (MDP) •Current rate: 1.25% TOT •Tax on lodging stays •Contributes to Town’s General Fund •pays for incremental cost of visitors’ use of the facilities & services •Meaure K increased assessment to fund additional community priorities •Rate: 10% + 2% Measure K = 12% TTBID is collected through the Town’s tax collecting authority Council approval is required for: TTBID formation or renewal Management District Plan (Governing Document) Annual Report Council may approve the report as submitted, or initiate a process (notification, hearing, and resolution) to make any modifications What is Council’s role? Recommendation Approve the 2021-2022 TTBID Annual Report VISIT TRUCKEE-TAHOE Truckee Tourism Business Improvement District (TTBID) 2021-22 Annual Report Presented at Truckee Town Council, Feb. 22, 2022 VISIT TRUCKEE-TAHOE AGENDA ●Who We Are & What We Do ●Visit Truckee-Tahoe Mission ●VIP Partnerships ●Economic Impact of Truckee Lodging Sector ●VTT FY 21/22 Annual Budget ●Destination Promotion & Stewardship Plan (DPSP) FY 21/22 ○Accomplishments, Progress & Plans ●Where We Are Going ○Sustainable Truckee -Stewardship Council & Certification Who We Are & What We Do Visit Truckee-Tahoe is Truckee’s official “tourism authority” formed in August 2020 and is funded by a 1.25% TTBID “tourism fee”, paid for by Truckee’s lodging industry on every room night. VTT is an independent, 501c6 Destination Marketing and Management Organization (DMMO) with 1-¾ Staff and a 5-7 Member Board of Directors, including a Town of Truckee Seat. VTT is in an agreement with the Town of Truckee to execute a 5-year (Oct 2020-June 2025) TTBID Management District Plan, that allows for stewardship programs, services and infrastructure investments, in addition to visitation promotion in need periods. Visit Truckee-Tahoe Board of Directors ●Chair, Jim Winterberger, Tahoe Getaways ●Open Seat ●Melanie Meharchand, Donner Bliss, Private STR ●Dave Polivy, Tahoe Mountain Sports & Town of Truckee Council ●Shelly Braden, Vacasa Vacation Homes & Rentals Staff: Colleen Dalton, CEO Siobhan Kenney, Director of Sustainable Tourism Visit Truckee-Tahoe Mission Our mission is to promote, protect, and enhance Truckee as an authenticmountain town. We serve our lodging business members, partner with key organizations and balance our actions for the well-being of our community. Visit Truckee-Tahoe Partners with, and advocates for key Organizations Partnerships: USFS, Town (KTG/Police/Communications/Public Works), NV COUNTY, NLTRA, TRPA, TTF, DSA,Truckee Fire, SBC, TDLT and more. ass ; w, What is the economic impact of Truckee’s Lodging Sector? TOT lodging tax helps pay for Town of Truckee police department, streetscaping, plowing, animal services, salaries, capital projects, public works, etc. TOT was increased to 12% on Jan. 2021, to provide Town of Truckee with more funding for housing, open space, and wildfire prevention. FY 20/21 TOT came in at $4.9M Truckee’s Tourism Industry provided approx. 1200 jobs and drove $159M into the local economy in the last “normal” calendar year -2019.* *Dean Runyan & Associates, Truckee Tourism Economic Impact Report. Transient Occupancy Tax Trend $6,000,000 1 27% $5,000,000 $4,000,000 $3,000,000 $2,000,000 A 6% $1,000,000 - $- ■ 16% A 31% 2 ni A 23% m cr. m MIK A 0% 46 en fM i A 25% ' -10% 0 en on 13/14 1411 1'Di16 16/17 17/18 12/19 19/20 20/21 Fiscal Year For FY 21/22, the VTT annual budget is utilizes a conservative $35M gross lodging revenue forecast, plus carry forward reserves from FY 20/21 plus surplus from Chamber of Commerce FY 19/20. ●Town TOT (12%) income forecast/budget = $4.2M●Visit Truckee-Tahoe TTBID (1.25%) income forecast/budget = $437,500 ●If gross lodging revenue in FY 21/22 comes to $45M,then TOT will come in at $5.4M and TTBID at $562,500. VTT Operating Income & Budget FY 21/22 VTT Operating Income & Budget FY 21/22 VTT Operating Income & Budget FY 21/22 VISIT TRUCKEE-TAHOE AGENDA ●Who We Are & What We Do ●Visit Truckee-Tahoe Mission ●VIP Partnerships ●Economic Impact of Truckee Lodging Sector ●VTT FY 21/22 Annual Budget ●Destination Promotion & Stewardship Plan (DPSP) FY 21/22 ○Accomplishments, Progress & Plans ●Where We Are Going ○Sustainable Truckee -Stewardship Council & Certification Visit Truckee-TahoeFocus Areas & Priorities FY 21/22 DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 PROMOTION -ACCOMPLISHMENTS PROMOTION -PLANS & IN PROGRESS DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS -Corporate Identity DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS -VisitTruckeeTahoe.com new website ●PRIMARY NAVIGATION: 40% Nature & Sustainability ●GOAL: grow monthly website visitor traffic from current high of 20K (Oct. 2021) to 25K DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS -Visitor Communications SUMMER/FALL ‘21 Social Media DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS -Visitor Communications SUMMER/FALL ‘21 Newsletter DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS -Visitor Communications SUMMER/FALL ‘21 Guides for STR Homeowners & Visitors DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS -Visitor Communications SUMMER/FALL ‘21 Daily Truckee Travel AlertTRUCKEE-TAHOE TRAVEL ALERT: https://www.visittruckeetahoe.com/travelalert SOCIAL MEDIA GROWTH GOAL: Increase social media fans from 133,585 to 140K DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 IN PROGRESS & PLANS -Visitor Communications WINTER/SPRING ‘22 DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 IN PROGRESS & PLANS -Visitor Communications WINTER/SPRING ‘22 E-NEWSLETTER GROWTH GOAL: Increase subscriber database from 30.5K to 35K (32% Open Rate) SKI MAGAZINE Reach: 94,000 print audience 7x7.com Reach: 88,000 unique monthly visitors OUTSIDE ONLINE Reach: 3 Mil. unique monthly visitors TRAVEL + LEISURE Reach: 962,011 print audience DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS -MAINSTREAM PR (MEDIA) DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 IN PROGRESS & PLANS -Visit Truckee-Tahoe Booking Engine DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS & PLANS -Events Due to Covid-19, the majority of events came to a halt or were significantly modified. Looking ahead, events are firming up and reactivating. VTT sponsors events in shoulder seasons. SHOULDER SEASON -SPRING ‘22 ●Winter Wondergrass-April 1-3, on schedule (not officially sponsored) ●Tahoe Summit Lacrosse -June 18-19, on schedule, sponsored ●Truckee Dirt Fondo -June 11, on schedule, sponsored ●Broken Arrow (Tahoe Palisades) June 17-19, on schedule (not officially sponsored) SHOULDER SEASON -FALL ‘22 -TBD ●UCI “Gravel Worlds” 2022 Championship for Fall 2022 -cancelled/stalled until 2023 ●Ultra Trails Lake Tahoe -Oct. 7-9, on schedule. Lost & Found TBD. ●Spartan North American Championships, Palisades Tahoe -Sept. TBD. PEAK SEASON -SUMMER ‘22 ●Barracuda Golf Championship -mid July, opportunity for national Truckee brand positioning in broadcast media, TBD. Not an event sponsorship. DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 STEWARDSHIP -ACCOMPLISHMENTS STEWARDSHIP -PLANS & IN PROGRESS DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS -Sustainable Truckee Initiative, Brand & Identity About Sustainable Truckee: Launched in spring 2021, Sustainable Truckee is an initiative developed and funded by Visit Truckee-Tahoe for the purpose of collectively branding stewardship programs and sponsorships designed to protect and enhance Truckee. Partnerships with local non-profits, government and land management agencies enable Visit Truckee-Tahoe to make progress on a vision for balancing stewardship with a thriving tourism economy. SUSTAINABLE TRUCKEE PROGRAMS https://www.visittruckeetahoe.com/stewardship-sustainability/sustainable-truckee-programs DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS -Sustainable Truckee Programs, Services, Sponsorships ●Cards Sold: 209 ●Total Value: $14,320 ○$3,580 to VTT Stewardship ●Redeemable at 48 local businesses. DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS -Supporting Local, Tourism-Dependent Businesses Sustainable Truckee Gift Card & Calif. Green Business Certification ●Small Business -Calif. Green Business Exploring ways VTT can support SBC & Town for retail, restaurants and lodging. DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS -Community Editorial & Advertising ●$10,000 sponsorship to Truckee Trails Foundation. ●Flat, one-mile loop trail beginning at Sawtooth parking lot. ●Compliant with the Americans with Disabilities Act. ●Accommodates wheelchairs, strollers, and strider bikes. DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS -Ridgeline Nature Loop, ADA Accessible DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS -Donner Lake West End Parking ●$7,000 sponsorship to Tahoe Backcountry Alliance. ●Increased snow removal winter parking spaces from 30 to 60. ●Truckee Donner Recreation & Parks Department supplied porta potty and 2x per week trash collection. ●Popup SNO Play Area at West End Beach. DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS -Winter/Summer Trail Hosts SUMMER KEY TAKEAWAYS ●3 trail hosts employed 20 hrs/wk ●Demographics: 1,992 trail users (hikers, cyclists, backpackers, runners), 93% visitor, 7% local ●Safety issues:6 illegal fire rings discovered ●Stewardship issues: significant trash & dog waste bags in parking areas/trailheads. WINTER KEY TAKEAWAYS -SO FAR ●Significant trash management issues. ●Significant lack of porta johns at roadside access popular areas. ●Best of intentions, talent, passion -but lack of efficient coordination amongst key partners: Placer County, Nevada County, CalTrans, USFS, CA State Parks, DSA, Summit Ski Areas ●Golden opportunity w/ CA State Parks -more SNO Park Designation areas. i ,; To: 0 Colleen Dalton; Cc: * Jeffrey Thorsby, +6 more ss You replied to this message on 2/22/22, 9:57 AM. . show Reply een do you or anyone know who placed the toilets up there, and dumps summit haus? I would like to coordinate, doesn't make sense to be doing duplicate arts. The dumpster is there because we are ciirrPntly making rnnctn,rtinn ufzrajes to a couple of units at Summit Haus. We do not normally have a dumpster there we would love the support of the group to get a 6 yard dumpster in place. I do not know who placed the restrooms. p��InuSG en Ml'C I s Truckee Trails Super windy! Thanks Allison. I met 2 families who had never seen snow before:) "II start the rounds mid afternoon tomorrow:) Sounds like a goad idea for the summit signs. We picked up trash on the old 40 side today - not many people out due to the winds but those I did talk to were 90% tourist including someone from the Yukon! 4 :4.1111M By the way, the porta potty is now in at Rainbow bridge (unfortunately it also looked like someone was camping there, so that's what sorta-potties do... encourage van life). And there are THREE at Summit Haus. Still no trash can at Rainbow bridge, though the dumpster at Summit Haus doesn't appear to deter people from littering. Truckee Trails That great about the port -a potty! People are definitely using the one at West End Beach. A guy said it was out of toilet paper (so I gave him some Kleenex from my car,) hahaha. Probably the most These are so needed for our trailheads. DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS -Winter/Summer Trail Signage SUMMER SIGNAGE ●QR code scans: 281 in five months. ●36 total signs. ●English/Spanish WINTER SIGNAGE ●QR code scans: 290 in five weeks! ●20 total signs. ●Two versions in English/Spanish: snow play user, backcountry user. DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS -Truckee-Tahoe Travel Alert TRUCKEE-TAHOE TRAVEL ALERT ●www.visittruckeetahoe.com/travelalert ●30,491 page views from May. 2021 -Feb. 2022 DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS + IN PROGRESS -Winter/Summer Recreation Maps Goals: education (i.e parking), safety, resources, support local small business DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS + IN PROGRESS -Winter/Summer Recreation Maps Where can we snow play? DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS -Winter/Summer Flagpole Banners DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS -Local Voices Making Climate Choices DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS -Focused Messaging/Pledge DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 ACCOMPLISHMENTS -Voluntourism Roundup/Webpage DESTINATION PROMOTION & STEWARDSHIP PLAN (DPSP) FY 21/22 PLANS & PROGRESS-Evaluation and Consideration of Sponsorships TRANSPORTATION ●BCycle -E-Bike Share. ●Truckee’s “Lyft” MicroTransit ●Truckee-Tahoe Airport Shuttle ●Bike Valet -Truckee Thursdays & Wednesdays Concert in the Park ACCESS + INCLUSION ●Highway 89 USFS -Cabin Creek parking ●Truckee Trails Foundation -06 Trailhead Beginner/MTB Adaptive Trail VISIT TRUCKEE-TAHOE AGENDA ●Who We Are & What We Do ●Visit Truckee-Tahoe Mission ●VIP Partnerships ●Economic Impact of Truckee Lodging Sector ●VTT FY 21/22 Annual Budget ●Destination Promotion & Stewardship Plan (DPSP) FY 21/22 ○Accomplishments, Progress & Plans ●Where We Are Going ○Sustainable Truckee -Stewardship Council & Certification Slide courtesy of CREST, Center for Responsible Travel “Tahoe Future of Tourism” VTT sponsored $10K of $175K Six Month RFP, Interview & Selection Process TRPA, VTT, NLTRA, SLTVA, Tahoe Fund, Tahoe Prosperity ●80 Stewardship Consultants/Firms invited to respond to RFP. ●8 Proposals received ranging from $61k to $256 ●4 Consultant in-depth presentations and interviews ●2 second round interviews with finalists (Future IQ and CREST) ●1 final consultant chosen CREST (Center for Responsible Tourism). 1.Carol Chaplin, President, CEO Lake Tahoe Visitors Authority 2.Joanne Marchetta, Executive Director, Tahoe Regional Planning Agency 3.Julie Regan, Chief of External Affairs, Tahoe Regional Planning Agency 4.Jennifer Self, Principal Planner, Tahoe Regional Planning Agency 5.Amber Burke, Marketing Director, North Lake Tahoe Resort Association 6.Joe Irvin, City Manager,City of South Lake Tahoe 7.Brendan Ferry, Deputy Director, Tahoe Planning & Stormwater Division, El Dorado County 8.Colin Robertson, Administrator, Office of Outdoor Recreation, Nevada Division of State Lands 9.Colleen Dalton, CEO, Visit Truckee-Tahoe 10.Amy Berry, CEO,Tahoe Fund 11.Andy Chapman, CEO, Incline Village Crystal Bay Visitors Bureau 12.Tony Karkwowski, CEO, North Lake Tahoe Resort Association 13.Kevin Prior, Chief Administrative Officer, California Tahoe Conservancy 14.Daniel Cressy, Public Services Staff Officer,Lake Tahoe Basin Management Unit, USDA Forest Service 15.Robert (“Bob”) Larsen, Tahoe Science Advisory Council Program Officer, California Natural Resources Agency 16.Jim Phelan, General Manager, Tahoe City Marina & Board Member, North Lake Tahoe Resort Association 17.Devin Middlebrook, Sustainability Program Manager, Tahoe Regional Planning Agency 18.Erick Walker, Forest Supervisor, Lake Tahoe Basin Management Unit, USDA Forest Service. 19.Sue Novasel, District V Supervisor, El Dorado County 20.Alexis Hill, Commissioner District 1, Washoe County 21.Jane Freeman, Deputy Director, California Tahoe Conservancy. “Tahoe Future of Tourism” Core Team+ Funders Economic Vitality & Tourism Management Planning & Transportation Community, Culture & Well-Being Environmental Resources & Recreation TRUCKEE ROADMAP TO SUSTAINABILITY & TOURISM MANAGEMENT IS FOCUSED ON TRUCKEE ●Steered by the Truckee Stewardship Council ●Is geographically focused on Truckee and adjacent County + Ski Areas. ●Integrates local government, districts, agencies, and counties. ●Brings together all sustainability efforts, master plans, and leadership. ●Relies deeply upon citizen input. ●Integrates with “Lake Tahoe, Future of Tourism” effort and regional partners. ●Facilitated by Visit Truckee-Tahoe funded Stewardship Consultant(s). ○Administered/Coordinated by VTT Staff. ●Utilizes a proven framework for Sustainable Tourism measurement. ○Mtn. IDEALS STANDARDS Certification Economic Vitality & Tourism Management Planning & Transportation Community, Culture & Well-Being Environmental Resources & Recreation Sustainable Truckee TRUCKEE ROADMAP TO SUSTAINABILITY & TOURISM MANAGEMENT STRIVES TO ACHIEVE & MAINTAIN SUSTAINABLE MOUNTAIN TOWN CERTIFICATION BRECKENRIDGE, CO 2015-2017 Sustainable Destination Planning -Town of Vail with Walking Mountain Science Center & Sustainable Travel Int. 2017 -First Destination in the USA to be a Certified Destination in USA and First Destination in the World to be certified Mountain IDEAL VAIL, COBRECKENRIDGE, COJACKSON HOLE, WY 2019 -Developed DMP with Town of Breckenridge and DMMO-Breckenridge Tourism Office Working with Mountain Ideal Standards and Green Destinations for International Certification -(like Vail) 2020 International Certification through Earthcheck Teton County -created with Jackson Hole (Town), Grand Teton & Yellowstone NP, Riverwind Foundation (coordinator worked with DMO Jackson Hole Travel & Tourism Board) & Earth Check Sustainable Destination Plan was more of a regional approach FORMALIZED STEWARDSHIP PROCESSES These mountain towns invested in a proven framework aimed at balancing management and marketing to guide their future as leaders of authentic, transparent, sustainable communities. MOUNTAIN IDEAL Sustainable CertificationProven Framework, sanctioned by the GSTC Big Sur, Durango, Sedona, Park City, and most recently Lake Tahoe “Future of Tourism” The Truckee Stewardship Council’s role is to accelerate community-wide action by uniting stakeholders around a common, ambitious goal, creating a platform for collaboration, inclusiveness and speed to implement change. NV County Supervisor Hardy Bullock’s CCC Truckee Stewardship Council Sustainable Vision Truckee Stewardship Council + Plan Sustainable Certification Manage/ Measure/ Improve Structure Research Programs Partnerships TRUCKEE ROADMAP TO SUSTAINABILITY & TOURISM MANAGEMENT Sustainable Vision Manage/ Measure/ Improve Sustainable Certification Structure Research Programs Partnerships Truckee Stewardship Council + Plan WINTER 2023 Sustainable Certification Application Winter 2021 -Truckee Sustainable Certification Pre-Audit Spring 2021 -Sustainable Truckee initiative + brand launched. Summer 2021 -Stewardship Programs + Sponsorships. Partnerships: USFS, Town (KTG/Police/Communications/Public Works), NV COUNTY, NLTRA, TRPA, TTF, DSA,Truckee Fire, SBC, TDLT and more. Summer -Winter 2023 -“Future of Tahoe Tourism” sponsorship Stewardship Council Stewardship Plan Sustainable Truckee -Certification WERE WE ARE NOW Winter 2022 -Peak Period Programs & Sponsorships. Hired Stewardship Consultant TRUCKEE ROADMAP TO SUSTAINABILITY & TOURISM MANAGEMENT MARCH -WINTER 2023 1.Convene Stewardship Council 2.Determine Focus Areas 3.Engage Citizens 4.Develop Stewardship Plan 5.Prepare for Certification WHERE WE’VE BEEN -2021WHERE WE ARE GOING -Continuously Monitor -Annual Audit -Accountability + Action C1-2 Equality & Access for all C2-2 Personal Safety -Emergency response Police, NV County, Truckee Fire C3-6 Opportunities -Jobs, Local career opportunities -Affordable housing Mountain Housing Council C4-3 Engagement -Local community opinion -Stakeholder participation C5-3 Arts & Culture -Cultural heritage protection Truckee Arts Alliance, Truckee Cultural District Economic Vitality & Tourism Management Planning & Transportation Sustainable Destination Certification 44 Criteria and Indicators Community, Culture & Well-Being Environmental Resources & Recreation A1-6 Practice Management -VTT -Stewardship Council ➔VTT (Promotion & Stewardship Plan) Destination Promotion◆Brand Position◆Visitor Attraction/Education➔Destination Stewardship◆Sustainability standards◆Green Business (Local) ●Sierra Business Council A2-4 VTT -Monitoring -Economic impact -Tourism volume, revenue -Visitor Surveys B1-1 Regulations -Planning regulations Town Planning Dept. B2-2 Infrastructure -Low impact transportation Town Transportation, TNT/TMA B3-3 Asset Protection -Protection of sensitive environments Truckee River Watershed Council -Wildlife protection B4-2 Environmental Planning -Climate change adaptation -Town of Truckee Climate Action Plan D1-1 Waste & Trash -Solid waste reduction Keep Truckee Green D2-3 Water -Water quality D3-1 Energy -Energy conservation D4-1 Greenhouse Gases -Greenhouse gas emissions Climate Transformation Alliance D5-1 Pollution -Light and noise pollution D6-1 Environmental Control -Snow making and melting Sugar Bowl, Palisades Tahoe, Northstar California, Boreal/Woodward Town of Truckee 2021-23 Council Goals Actively support the development of workforce housing, / \ Reduce greenhouse gas emissions and be a leader in environmental sustainabili f - - • -- -- ■ - - • • - • • • ■ • outreach to facilitate community cohe F-<4 Invest in key infrastructure and community including the new library, bike trails, and tra Tip gir Economic Vitality & Tourism Management A1-6 Practice Management VTT - Stewardship Council —) VTT (Promotion & Stewardship Plan} tanning & nsportati on B1-1 Regulations - Planning regulations Town Planning Dept. Destination Promotion 82-2 Infrastructure • Brand Position ♦ Visitor Attraction/EducationT Destination Stewardship • Sustainability standards ♦ Green Business (Local) • A2-4 VTT - Monitoring - Economic impact - Tourism volume, revenue - Visitor Surveys Sierra Business Council Truckee River Watershed Council - Wildlife protection w impact transportation wn Transportation, TNT/TMA B3-3 Asset Protection Protection of sensitive environments B4-2 Environmental Planning - Climate change adaptation Town of Truckee Climate Action Plan Community, Culture C1-2 Equality & Access for all C2-2 Personal Safety Emergency response lice, NV County, Truckee Fire C3-6 Opportunities - Jobs, Local career opportunities ffordable housing o ntain Housing Council C Engagement Local community opinion Stakeholder participation C5-3 Arts & Culture - Cultural heritage protection Truckee Arts Alliance, Truckee Cultural District Environmental R & Recreation D1-1 Waste & Trash - Solid waste reduction Keep Truckee Green D2-3 Water - Water quality D3-1 Energy - Energy conservation 1 Greenhouse Gases Greenhouse gas emissions Climate Transformation Alliance D5-1 Pollution - Light and noise pollution D6-1 Environmental Control - Snow making and melting Sugar Bowl, Palisades Tahoe, Northstar California Engage partnerships and investments to drive emergency preparedness. 4 Building blocks of a Stewardship strategic roadmap Building blocks of a Stewardship strategic roadmap TRUCKEE ROADMAP TO SUSTAINABILITY & TOURISM MANAGEMENT VTT Board chooses FutureIQ as Stewardship Consultant Feb. 10, 2022 •Deep and meaningful community engagement •Building alignment around an aspirational future-focused vision that activates the community •Analysis of choice, scenarios and understanding trade-offs Community Visioning, Moag, UT. Park City, Travel Oregon, Bethel Maine PEOPLE FOCUSED DATA DRIVEN Future IQ the stand out Stewardship Consultant firm given hands-on experience with Columbia River Gorge, award of Moab, UT stewardship planning bid, oversight of Bethel, Maine Stewardship Plan, Park City, Travel Oregon -in addition to working with public/private partners, multiple states and numerous jurisdictions. Suggested by Laurel Harkness of the Society of Outdoor Recreation Professionals. Are we on the right path? VISIT CALIFORNIA ANNUAL CONFERENCE 600 Attendees, Feb. 14-16, 2022 Visit Truckee-Tahoe on panel alongside Hertz, San Diego Wildlife Alliance & Cavallo Point Resort. KEY POINTS: it is our moral/ethical responsibility to protect a place with long-term planning for usage growth and climate change. All human beings have a right to access the outdoors. Diversity, equality and inclusion. VISIT CALIFORNIA BOARD Feb. 17, 2022 PRIORITIZES DMMO INPUT ON “TOURISM RECOVERY & SUSTAINABILITY” REVISED TWO YEAR, CALIFORNIA TOURISM STRATEGIC PLAN. 22 Award Applications 3 Finalists (Bear, Sonoma, Visit Truckee-Tahoe) 2 Winners (tie) Bear + Truckee