HomeMy Public PortalAbout1999.176 (10-22-99)RESOLUTION NO. gg ,176
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LYNWOOD TO
APPROPRIATE FUNDS FOR MEDIA PROMOTIONS
WHEREAS, the objectives of educating the public about local government, engaging
citizens in solving problems with their local government, and re-creating a sense of community
and common good requires effective communication between local government and those it
serves; and -- ~ -
WHEREAS,. the City is desirous not only to promote services and programs offered by the
City buf, also to encourage members of the public to get involved with the matters of local
governance; and .
WHEREAS, to effectively communicate with residents and businesses requires the use of
various strategies; and
WHEREAS, staff finds- that marketing is needed in the areas of housing, commercial
development, public safety and capital improvement projects as well as for special. events; and
WHEREAS, staff finds that the needs for promotions or marketing and types of marketing
tools have varied depending on level and type of City activities and program; and
WHEREAS, in the past the City had contracted with a single print media provider; and
WHEREAS, it is more cost efficient and effective for the City Manager or his designee to
procure media advertising administratively thereby not limiting the marketing venue to a single
print media provider;.
NOW THEREFORE, BE IT RESOLVED THAT THE CITY COUNCIL OF THE CITY OF
LYNWOOD,- STATE OF CALIFORNIA, DOES HEREBY RESOLVE, DECLARE, DETERMINE
AND ORDER AS FOLLOW: -
~-~ SECTION 1. That the City Council authorizes the appropriation as follows for media
~ ~ promotions: .
$1,00,000 TOTAL APPROPRIATION
20% _ Unappropriated General Funds
30% HOME Funds
25% Unappropriated Lynwood Redevelopment Agency Funds
`25% Various Capital Improvemeht Projects/Unappropriated Water Fund -
.SECTION2.~ That the City Councif authorizes the Director of Finance to the extent
practicable to transfer the appropriated funds to the Lynwood Information Inc. for media
promotions.
SECTION 3. That the City Council authorizes the City Manager or his designee to use the
funds to procure media advertising as needed to promote City sponsored services or programs.
SECTION 4. That this resolution shall take effect immediately upon its adoptiori.
PASSED, APPROVED AND ADOPTED this 22nd day of October , 199g.
ATTEST:
Andrea L. Hooper, City Clerk
APPR D AS TO FORM:
r
Attorney
Ricafdo`Sanchez, MAYOR
Cit of Lynwood
Ral W. Davis I ity Manager
STATE OF CALIFORNIA )
ss
COUNTY OF LOS ANGELES )
I, the undersigned, City Clerk of the City of Lynwood, do hereby certify that the above
and foregoing resolution was duly adopted by the City Council of said City at a regular meeting
thereof held in the City Hall of said City on the day 22nd, October , 1999, and passed by
the following
vote: -
AYES: COUNCILMEN BYRD, RICHARDS, SANCHEZ
NOES: NONE
ABSENT: COUNCILMEN REA, REYES
~ ~, .
City Clerk, City of Lynwood ,
STATE OF CALIFORNIA )
ss.
COUNTY OF LOS ANGELES )
I, the undersigned City Clerk of the City of Lynwood, and Clerk of the City council of said
City, do hereby certify that the above and forgoing is a full, true and correct copy of Resolution
No. 99.176 on file in my office and that said resolution was adopted on the
date and by the vote therein stated.
Dated this 22nd day of October 199g
~.~~Z.~
~~~~~
City Clerk, City of Lynwood '