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Home My Public Portal About2022-59 Approving an agreement with the Key Biscayne Chamber of CommerceRESOLUTION NO. 2022-59 A RESOLUTION OF THE VILLAGE COUNCIL OF THE VILLAGE OF KEY BISCAYNE, FLORIDA, APPROVING AN AGREEMENT WITH THE KEY BISCAYNE CHAMBER OF COMMERCE IN AN AMOUNT NOT TO EXCEED $89,235; PROVIDING FOR AUTHORIZATION; AND PROVIDING FOR AN EFFECTIVE DATE. WHEREAS, the Village of Key Biscayne (the "Village") has historically engaged the Key Biscayne Chamber of Commerce (the "Chamber") relating to specified services that the Chamber would provide for the Village; and WHEREAS, on September 2, 2014, the Village adopted Resolution No. 2014-30 approving an agreement with the Chamber relating to specified services; and WHEREAS, the Village and Chamber desire to enter into a new agreement, in substantially the form attached hereto as in Exhibit "A," for certain specified services; and WHEREAS, the Village Council finds that this Resolution is in the best interest and welfare of the residents of the Village. NOW, THEREFORE, BE IT RESOLVED BY THE VILLAGE COUNCIL OF THE VILLAGE OF KEY BISCAYNE, FLORIDA, AS FOLLOWS: Section 1. Recitals. That the above recitals are true and correct and incorporated herein by this reference. Section 2. Approval. The Village Council hereby approves the agreement with the Chamber in substantially the form attached hereto as Exhibit "A." in an amount not to exceed $89,235. Section 3. Authorization. The Village Manager is hereby authorized to execute the agreement, in substantially the form attached hereto as Exhibit "A," subject to approval as to form, content, and legal sufficiency by the Village Attorney. 1 Section 4. Effective Date. That this Resolution shall be effective immediately upon adoption. PASSED and ADOPTED this 29`h day of November, 2022. ATTEST: JO VILLAGE CLERK s• LYN B OCH APPROVED AS TO FORM AND LEGAL SUF JOE I. RASCO, MAYOR. ov KEY Aitir WEISS SEROTA HELFMAN COLE & BIERMAN, P.L. VILLAGE ATTORNEY 2 EXHIBIT "A" SCOPE OF SERVICES TERMS The Village of Key Biscayne (VKB) and the Key Biscayne Chamber of Commerce (KBCC) wish to partner for a broadening of marketing and economic development opportunities on Key Biscayne. This scope of services agreement will specify the targets and objectives of this agreement as identified by VKB. AREAS OF FOCUS Marketing: For purposes of this scope of services agreement, Marketing shall be defined as effectively positioning Key Biscayne as an attractive place to Live, Work & Play utilizing various marketing strategies and tactics. (e.g. branding, digital marketing, social media, publicity, etc.) Marketing shall include the use of traditional and non-traditional advertising, connections, and relationships to inform businesses, site selectors, brokers, or other stakeholders about opportunities to locate, relocate, or expand their business in Key Biscayne. In the event a project or initiative requires additional resources and/or funding, the Village and KBCC will establish and discuss parameters ahead of its commencement/kick off.* Economic Development: For purposes of this scope of services agreement, Economic Development shall be defined as the activities related to the promotion of the Village's. Strategic Vision as it pertains to the modification of the commercial corridor. DELIVERABLES Business Community Market Assessment: • Assist Village with developing and reconciling complete list of village business entities to include a shared searchable database • Assist Village with commercial District Market Analysis Planning & Ordinances: • Provide input regarding business community's zoning and building issues and ideas • Assist Village with coordinating with business community to develop the most effective parking ordinance requirements to include incentives for golf carts, EV charging and bicycle racks • Assist Village with coordinating with business community to develop the most effective outdoor dining ordinance requirements. • Assist Village with coordinating with business community to develop the most effective electronic vehicle charging station concept plan Program & Event Coordination: • Assist Village with development, promotion of business and family events, Develop and report metrics to measure impact/success • Host business community outreach events with Village Officials Special Initiatives: • Work jointly to improve business community signage and wayfinding maps to include a digital touch screen display • Assist Village with creating the most effective short-term rental program 1 Page EXHIBIT "A" SCOPE OF SERVICES • Chair the Village's Program for Public Information (PPI) Task Force Committee for CRS • Work jointly to implement the Plastic Free 305 Program for Key Biscayne • Assist the Village with periodic research as needed • Assist the Village in developing a Step -by -Step Guide on how to open a new business in Key Biscayne • Assist Village with securing letters of support for community initiatives • During election years, co -host debates for Mayoral and/or Village Council candidates running for office Village of Key Biscayne Promotion: • Assist Village in obtaining endorsements • Operate a 24/7 Welcome Center which serves as VKB's public information hub - the first point of contact in Village Hall for visitors and residents looking for guidance regarding Village services and departments, the Community Center, as well as tourist information Respond to inquiries by phone, online, and/or pedestrian walk-in traffic • Staff an office in Village Hall with two multi-lingual full-time employees fluent in English, Spanish, French, and Italian • Manage a multi -functional website serving two URLs: keybiscaynechamber.org & visitkeybiscayne.org for residents, visitors, and business owners including links to the Village website • Promote and support the Village's programs and events • Produce three annual publications promoting Key Biscayne to visitors, residents, potential residents and investors: Island Life, Key Biscayne Visitor Guide and Key Biscayne Map • Represents the Village of Key Biscayne at non -governmental business -related sessions such as the Greater Miami Convention and Visitors Bureau (GMCVB), Miami -Dade County Coalition of Chambers, the Beacon Council, Association of Chamber of Commerce Executives (ACCE), Greater Miami Chamber of Commerce, etc. with the goal of increasing awareness of Key Biscayne to regional, national and international audiences • Provide "Welcome Totes" to new residents via the Welcome Center and member realtors that include important Village information and promotional materials provided by member businesses. REPORTING Quarterly Reporting: As part of the quarterly progress report, the Chamber will provide: Provide a progress report on the goals and objectives described in the deliverables section of this work plan Provide a report of the description, outcome and benefits of any events that benefit the Village's development objectives Provide a report of business development opportunities that align with the Village's strategic vision 2JP2ge KEY BISCAYNE CHAMBER OF COMMERCE 2022-2023 Budget EXHIBIT A Chamber Activity: PACE Promote • Advocate • Connect • Educate The Key Biscayne Chamber of Commerce (KBCC) is the primary resource serving the Village of Key Biscayne's (VKB) business community. Established in 1957, its purpose is to promote local businesses, create strong 82B networks, and foster economic prosperity. The delivery of its services, programs and initiatives fall under four main categories: Promotion, Adocacy, Connection and Education (PACE), PROMOTION • Creating and implementing marketing campaigns and producing marketing materials to increase awareness among local residents and neighboring communities —promoting the goods and services provided by our local businesses, as well as the Key Biscayne lifestyle. (e.g. Key Biscayne Visitor Guide; Island Life — Official Guide & Directory of the Key Biscayne Chamber of Commerce, and the Key Biscayne, Brickell and Virginia Key Map) • Reaching local, national, and international audiences through an expansive digital presence via keybiscaynechamber.org & visitkeybiscayne.org, and social media channels (Facebook, Instagram, Twitter, Flickr, and YouTube) • Managing an in-house mufti -functional website serving two URLs: keybiscaynechamber.org + visitkeybiscayne.org for residents, visitors, and business owners. (e.g. Membership Directory, Info on How to Open a Business in VKB, Member and Community Events Calendar, Jobs Board, Things to Do, Where to Stay, Photo Gallery, Business Resource Guide, Healthcare Services Guide, etc.) • Disseminating a bi-monthly eNewsletter (Key Commerce) to 12K+ subscribers announcing New Members, Renewing Members, Trustee Spotlights, Member News and Community Events, VKB News, etc. • Hosting Official Grand Openings and ribbon -cutting ceremonies for new businesses opening in VKB 1 ADVOCACY • Serving as a liaison between local businesses and VKB officials to ensure that the concerns of business owners are represented in government • Convening conservations with leaders and influencers on big picture issues impacting local businesses and our community CONNECTION • Providing engagement opportunities and access to connections for business growth • Developing strong B2B networks via ongoing networkers, referrals, and special events EDUCATION • Providing vetted, timely resources to help all businesses navigate critical information via KBCC communication channels, webinars, and collaborative partnerships • Conducting Small Business Forums (virtual and in -person) designed to bring practical, actionable information, and advice to small business owners looking to grow their business/brand. The Forums are held seasonally on a variety of topics. Guest speakers may include experts from the private sector as well as government officials and civic leaders. 2