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HomeMy Public PortalAbout110_Campground Quarterly Report-2-24-11River’s End Campground & RV Park Quarterly Report to City Council February 24, 2011 Quarter #2 FY2011 – (October – December 2010) Administration Monthly Rates Offered for Full-Service (sewer, water, electric, cable) + electric: Monthly/Seasonal/Snowbird rates are as follows: see www.riversendcampground.com $625/Month – first month; 2-3 months – $575 4-5 months: $550 Monthly Rates apply October 11 – March 11 only Staff recruitment, orientation, and service projects within ‘Campground Host’ program. This is our volunteer program modeled after the Georgia State Park Service. Revision of new/revised SOPs to be included within ‘River’s End Campground & RV Park Staff Handbook’ Adoption & Facilitation of comprehensive Work Management System to be utilized during seasonal / host / new staff training outline for all staff Completion of all Campground staff annual employee evaluations & assign goals & objectives based upon performance / individual interviews with all staff to address park needs for 2011/12: (revisit each quarter) Expanded social media Seasonal ‘Holiday Promotion’ – Holiday postcards included a coupon for 15% off of next reservation Research and development to increase return rate for the Guest Review Program Expanded Preliminary Budget Formation – Review of camper surveys Revision of overall Campground Mission Statement Compilation of camper/staff “Wish List’ All staff prioritization of budgetary administration: includes operations, capital items, facility design components, program/events Store ordering & seasonal item offerings: Facilitation w/ advertising and new vendors for store/gift shop Programs/Special Events: Campground Celebration Thanksgiving Dinner: Tybee Turkey Day Campground Christmas New Year’s Eve Super Bowl Party Nightly Programs held each night of the week: (www.riversendcampground.com) Compilation of Upcoming Event/Groups Review Creation of Welcome Wagon Program for Wagon Masters (Rally Coordinators) ‘Swag Bags’ Campground Operations Implementation of infrastructural improvements: Drainage Improved Pull-Through Infrastructure & Expanded Service at 11 Campsites Remodeled Bath House: BIG Thanks to DPW! Continue to Monitor Comprehensive Work Management System – utilizes staff working hours into checklist format involves daily, weekly, monthly, seasonal, and annual duties provides for planning of, and implementation of project methodology and ‘emergencies’ addition of projects completed, along with the amount of time to complete them. expansion of levels of care including landscape plan, and buildings/maintenance schedule will provide format to justify levels of staffing/support for the future Marketing/Advertising: Updated web site announcements to accommodate specific on-site programs & special events; (Next FY plan to add info kiosks throughout camp to advertise onsite) Mail-outs sent to southeastern ‘Good Sam’ Clubs found in GA, FL, SC, NC, TN, AL, MS, LA, VA New advertising trends have included the following to address local/snowbird clientele: I-95 billboard (north/southbound for snowbird use and commuter traffic) Golf publication for proximity to Savannah and HHI via Coast to Coast Publishing Resort Maps to reach local and Historic Savannah/Tybee Island local tourist demographic and Richmond Hill/Pembroke residential market