HomeMy Public PortalAbout110_Campground Quarterly Report-2-24-11River’s End Campground & RV Park Quarterly Report to City Council
February 24, 2011
Quarter #2 FY2011 – (October – December 2010)
Administration
Monthly Rates Offered for Full-Service (sewer, water, electric, cable) + electric:
Monthly/Seasonal/Snowbird rates are as follows: see www.riversendcampground.com
$625/Month – first month;
2-3 months – $575
4-5 months: $550
Monthly Rates apply October 11 – March 11 only
Staff recruitment, orientation, and service projects within ‘Campground Host’ program. This is our volunteer program modeled after the Georgia State Park Service.
Revision of new/revised SOPs to be included within ‘River’s End Campground & RV Park Staff Handbook’
Adoption & Facilitation of comprehensive Work Management System to be utilized during seasonal / host / new staff training outline for all staff
Completion of all Campground staff annual employee evaluations & assign goals & objectives based upon performance / individual interviews with all staff to address park needs for 2011/12:
(revisit each quarter)
Expanded social media
Seasonal ‘Holiday Promotion’ – Holiday postcards included a coupon for 15% off of next reservation
Research and development to increase return rate for the Guest Review Program
Expanded Preliminary Budget Formation –
Review of camper surveys
Revision of overall Campground Mission Statement
Compilation of camper/staff “Wish List’
All staff prioritization of budgetary administration: includes operations, capital items, facility design components, program/events
Store ordering & seasonal item offerings:
Facilitation w/ advertising and new vendors for store/gift shop
Programs/Special Events:
Campground Celebration
Thanksgiving Dinner: Tybee Turkey Day
Campground Christmas
New Year’s Eve
Super Bowl Party
Nightly Programs held each night of the week: (www.riversendcampground.com)
Compilation of Upcoming Event/Groups Review
Creation of Welcome Wagon Program for Wagon Masters (Rally Coordinators) ‘Swag Bags’
Campground Operations
Implementation of infrastructural improvements:
Drainage
Improved Pull-Through Infrastructure & Expanded Service at 11 Campsites
Remodeled Bath House: BIG Thanks to DPW!
Continue to Monitor Comprehensive Work Management System –
utilizes staff working hours into checklist format
involves daily, weekly, monthly, seasonal, and annual duties
provides for planning of, and implementation of project methodology and ‘emergencies’
addition of projects completed, along with the amount of time to complete them.
expansion of levels of care including landscape plan, and buildings/maintenance schedule
will provide format to justify levels of staffing/support for the future
Marketing/Advertising:
Updated web site announcements to accommodate specific on-site programs & special events;
(Next FY plan to add info kiosks throughout camp to advertise onsite)
Mail-outs sent to southeastern ‘Good Sam’ Clubs found in GA, FL, SC, NC, TN, AL, MS, LA, VA
New advertising trends have included the following to address local/snowbird clientele:
I-95 billboard (north/southbound for snowbird use and commuter traffic)
Golf publication for proximity to Savannah and HHI via Coast to Coast Publishing
Resort Maps to reach local and Historic Savannah/Tybee Island local tourist demographic and Richmond Hill/Pembroke residential market