HomeMy Public PortalAbout08-15-2003LII_sp
~`~" This Agenda contains a brief genera/ description of each .item to be considered. Copies of the
Staff reports or other"written documentation relating to each item of business referred to on the
Agenda are on -file in the Office of the City Clerk and are available for public inspection.. A
person who has a question concerning any of the agenda items may call the City" Manager of
(310) 603-0220, ext. 200.
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IN ORDER TO EXPEDITE CITY COUNCIL BUSINESS, WE ASK THAT ALL PERSONS
WISHING TO ADDRESS THE COUNCIL FILL OUT A FORM PROVIDED AT THE- DOOR,
" - AND TO TURN IT IN TO THE CLTY CLERK PRIOR TO THE START OF THE~MEETING.
FAILURE TO FILL. OUT SUCH,A FORM WILL PROHIBIT YOU FROM ADDRESSLNG THE
COUNCIL IN THE ABSENCE OF THE UNANIMOUS CONSENT OF THE COUNCIL.
AGENDA ITEMS ON FILE FOR C ~'~/''`~
ONSIDERATION ~I ~,~
AT THE SPECIAL MEETING OF I~ ~ ~ ~ y ~ ~ D
THE LYNWOOD INFORMATION INC. CITY GF LYiVW00D
TO BE HELD ON AUGUST 15, 2003 C1Tv CLr_-aKS OFFICE
" - _ 10:00 A.M. x
" COUNCIL CHAMBERS f~L'G ~ ~ ;~~p~
11330 BULLIS ROAD, LYNWOOD, CA 90262 AM p~
~'j8~9d~ill-12~1~2~3~4 516.
FERNANDO PEDROZA ~~
CHAIRMAN (~ a
RAMON RODRIGUEZ LOUIS BYRD
VICE-CHAIRMAN DIRECTOR
4
2. .
3:.
ARTURO REYES PAUL H. RICHARDS, it '
DIRECTOR ~ DIRECTOR .
CITY MANAGER CITY ATTORNEY -
LORRY HEMPE JAMES CASSO
CITY CLERK CITY TREASURER
ANDREA L. HOOPER IRIS PYGATT
OPf NING CEREMONIES
.,CALL TO ORDER
ROLL CALL OF DIRECTORS
.Louis Byrd
.Fernando Pedroza
Arturo Reyes
Paul H. Richards, II
" Ramon Rodriguez
} CERTIFICATION OF AGENDA POSTING BY SECRETARY
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• •
~~ PUBLLC ORAL COMMUNICATIONS
(Regarding Agenda Items Only)
PUBLLC ORAL COMMUNICATIONS
iF AN ITEM iS NOT ON THE AGENDA, THERE SHOULD BE NO
SUBSTANTIAL DISCUSSION OF THE ISSUE BY THE COUNCIL, BUT IT IS
ALL RIGHT FORCOUNCIL TO .REFER THE MATTER TO THE STAFF OR
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(The Ralph M. Brown Act,. Government Code Section 54950-54962, Part ill,
.Paragraph 5.)
4. POTENTIAL FEDERAL LEGISLATION BANNING SPAM EMAIL
Comments:
To inform the Board of Directors of Lynwood Information Incorporated of
The federal government's consideration of legislation to ban .unwanted
Email advertising, or spam email.
Recommendation:
Staff recommends that the Board of Directors of Lynwood Information
incorporated receive and file this report.
ADJOURNMENT
THE NEXT REGULAR MEETING WILL BE HELD ON AUGUST 19, 2003 AT
6:00 P.M. IN COUNCIL CHAMBER ROOM, CITY HALL, CITY OF LYNWOOD,
CALIFORNIA.
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DATE: August 15, 2003
TO: HONORABLE CHAIRMAN ,AND DIRECTORS OF
LYNWOOD INFORMATION INC RPORATED
- FROM: Lorry Hempe, Cite Manager
B~'~ Johonna Howard, Public Relations Officer
SUBJECT: Potential Federal Legislation .Banning Spam Email
PURPOSE:
To inform the Board of Directors of Lynwood Information Incorporated of the
federal government's consideration of legislation to band unwanted email advertising,
or spam email.
BACKGROUND:
The proposed antispam bill sponsored by Senator Conrade Burns, Montana(R) and
Senator Ron Wyden, Oregon (D), has been unanimously approved by the Senate
Commerce Committee as it begins to move through the legislative process.
The proposed bill outlaws the fraudulent or deceptive use of return email addresses,
fake email headers or use false subject lines. However, the bill does allow email
.marketers to send an initial unsolicited email message that contains a clear way for
consumers to opt out of receiving further email messages.
ANALYSIS:
The term spam refers to unsolicited bulk email or junl: email, commercial or
noncommercial. Commercial email generally consists of advertisements promoting
real property, goods, or services for sale or lease.
The high rate of spam email is considered a problem for the following reasons:
• Deleting multiple unsolicited messages is time consuming and annoying to '
consumers;
• Spam can be sent at little or no cost to recipients, thus shifting the cost of
. advertising from those that spam to consumers, who pay high monthly ; •~~~-~•-
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Internet subscription rates to pay for the Internet provider's increased
handling costs;.
Those that s am
p typically pirate domain names belonging to third parties, thus
creating problems for both the party whose Internet identity has been stolen
and for consumers attempting to decline receiving future messages from the
those that spam.
Technology based companies including Microsoft, America Online, E - eBa
and Yahoo are in support of the antispam bill out of fear that the massiv punt of
spam email could negatively impact the economic potential of the. Internet.
The antispam bill includes misdemeanor penalties of up to one year for email
spa.mmers, but there is a possibility that the Senate Judiciary Committee may add
stiffer penalties.
CONCLUSION:
Already eight bills outlawing Spam email have been introduced to Congress without
success. The issue has gained recent momentum and has been brought to the
forefront by the public's growing frustration with spare email. It is estimated that
40% of all email sent to email users is spam. Before the end of summer, the Senate
body will consider this bill to ban unwanted email advertising and solicitation.
RECOMMENDATION:
Staff recommends that the Board of Directors of Lynwood Information
Incorporated receive and file this report.