HomeMy Public PortalAbout2001-01-04CC_sp,e-,,
AGENDA ITEMS ON FILE FOR CONSIDEF
AT THE SPECIAL MEETING OF
THE LYNWOOD CITY COUNCIL
TO BE HELD ON JANUARY 4, 2001
9:00 A.M.
GATEMAN HALL
RICARDO SANCHEZ
MAYOR PRO-TEM
ARMANDO REA
COUNCILMEMBER
CITY MANAGER
RALPH W. DAVIS, III
CITY CLERK
ANDREA L. HOOPER
PAUL H. RICHARDS, II
MAYOR
OPENING CEREMONIES
1. CALL TO ORDER
2. ROLL CALL OF COUNCIL MEMBERS
Paul Richards
Louis Byrd
Armando Rea
Arturo Reyes
Ricardo Sanchez
CITY TREASURER
IRIS PYGATT
3. CERTIFICATION OF AGENDA POSTING BY CITY CLERK
PUBLIC ORAL COMMUNICATIONS
(Regarding Agenda Items Only)
PUBLIC ORAL COMMUNICATIONS
IF AN ITEM IS NOT ON THE AGENDA, THERE SHOULD BE NO
SUBSTANTIVE DISCUSSION OF THE ISSUE BY THE COUNCIL, BUT IT IS
ALL RIGHT FOR COUNCIL TO REFER THE MATTER TO THE STAFF OR
SCHEDULE SUBSTANTIVE DISCUSSION FOR A FUTURE MEETING.
(The Ralph M. Brown Act, Government Code Section 54950-54962, Part III,
Paragraph 5.)
4. STRATEGIC PLAN & IMPLEMEPdTATION PROGRAM
RECREATION & COMMUNITY SERVICES
a) Special Events
:ATION
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CITY OF LYNWpO I
C47Y CLERKS OFFICE
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LOUIS BYRD
COUNCILMEMBER
ARTURO REYES
COUNCILMEMBER
CITY ATTORNEY
SHAN THEVER & ASSOCIATES
REDEVELOPMENT
a) Concept Approval of Project on Long Beach and Pluma
5. CITYWIDE SPECIAL EVENTS
Comments:
The City of Lynwood provides one of the finest and most complete slates
of citywide special events of any city anywhere. We provide citywide
special events covering generous myriad of holidays, cultural awareness,
education, community, and business promotion as well as community
interest. This is something that the City Council felt so important that it
saw fit to include as a major part of the recently adopted Strategic Plan.
As a part of the current budget year we have hosted the Vietnam
Veterans Moving Wall, conducted an event honoring our Fire Department,
hosted and Art Exposition and a parade in honor of Hispanic Heritage
Month in addition to other programs not previously conducted. However,
these programs were not identified as part of the 2000/2001 adopted
budget.
In order to complete the slate of citywide special events identified as part
of the Strategic Plan adopted by the Lynwood City Council we will need to
augment our Community Promotions account.
Recommendation:
Staff respectfully recommends that the Honorable Mayor and the
Members of the Lynwood City Council consider the following:
Appropriate the necessary funds to cover the costs of citywide
special events already conducted and concluded in the amount of
($94,307) from unappropriated general fund balance via the
adoption of the attached resolution.
2. Review and consider the attached slate of citywide special events
identified for potential conduction during the second half of the
2000/2001 fiscal year and provide input.
3. After consideration, appropriate the funds necessary to
successfully complete the balance of the calendar of citywide
special events for the 2000/2001 fiscal year in the amount of
($166,000) from the unappropriated general fund balance via the
adoption of the attached resolution.
CLOSED SESSION
6. CLOSED SESSION
A. With respect to every item of business to be discussed in closed session
pursuant to Section 54956.9:
CONFERENCE WITH LEGAL COUNSEL-
ANTICIPATED LITIGATION
Number of Cases: one (1) case
ADJOURNMENT
MOTION TO ADJOURN TO A REGULAR MEETING TO BE HELD ON
JANUARY 16, 2001 AT 6:00 P.M. IN COUNCIL CHAMBER ROOM, CITY HALL,
CITY OF LYNWOOD, CALIFORNIA.
,~
MEMORAN. M
To: Honorable Mayor and Members of the Lynwood City Council
From: Ralph W. Davis, III, City Manager
By: Jim Given, Director of Recreation & Community Services
Date: January 4, 2001
Subject: Citywide Special Events
Background
The City of Lynwood provides one of the finest and most complete slates of citywide
special events of any city anywhere. We provide citywide special events covering a
generous myriad of holidays, cultural awareness, education, community and business
promotion as well as community interest.
Facts
1. The City of Lynwood hosts cultural awareness events to honor our ethnic
diversity. Some of the events include; Black History, Cinco de Mayo,
Juneteenth, as well as Hispanic Heritage Month.
2. We also host events in honor of such exciting and important educational
issues as; Red Ribbon Month, Character Counts and Women's History Month.
3. Various patriotic events are recognized such as; Memorial Day, Veteran's
Day as well as the 4th of July.
4. Holidays that are commemorated include; Martin Luther King Jr. Birthday,
Mother's Day, Father's Day, Easter Sunrise Service, Halloween Program,
Easter Egg Hunt, Christmas Scenery Awards Program as well as the Candy
Cane Lane Christmas Parade.
5. Events that promote general community enhancement include; National Night
Out, Community Services Day Program as well as various job fairs for both
youth and adults, along with numerous programs involving our Sister City.
6. The City of Lynwood hosts a variety of exciting concerts at the showcase
Lynwood High School Performing Arts Center on a monthly basis.
7. The City hosts numerous sporting related events such as; Martin Luther King
Jr. Memorial Youth Basketball Tournament, All City Track and Field Meet,
N.F.L. Punt Pass and Kick Program, Youth Basketball Clinic, Youth Baseball
Clinic, Lynwood Day at various sporting events.
8. The City of Lynwood honors various community participants and members at
events such as; Youth Merit Awards, Unity Dinner, Commissioner/Block
Watch Dinner as well as Doctors Appreciation Dinner.
9. The City Council of the City of Lynwood feels so strongly in promoting
understanding developed through communication between our various diverse
cultures that it included numerous strategies as part of the City of Lynwood
Strategic Plan adopted recently.
10. The events identified in this staff report correspond to the following strategies.
They include:
a. Goa18. "To create and maintain a community that provides
access to outstanding social opportunities for residents and
businesses'; Objective 1 strategies 1-land 8; Objective 2
strategies 1-1 S, Objective S strategy 1, Objective 10 strategy 1-3.
b. Goal 9. "To create and maintain a community that provides
access to outstanding cultural opportunities for residents and
businesses'; Objective 1 strategy 1, Objective 1 strategy 1,
Objective 3 strategy 1, Objective 4 strategy 1, Objective S
strategy 1, Objective 10, strategies 4 and S.
(NOTE: STRATEGIC PLAN SPECIFIC PAGES ATTACHED)
fT~ ~ ,~~~~ ~~ 2
s
Page 2
11. To date during the 2000/2001 fiscal year we have conducted such citywide
special events as the following. They include (with corresponding
approximate expenditures):
• July 4th/International Unity Festival ($23,425)
• Various Sister City Related Expenses - ($7,039)
• Numerous Events Celebrating Hispanic Heritage Month ($41,466)
• Fire Department Badge Ceremony ($1,250)
• Veterans Day Program ($25,000)
• Hosting of the Vietnam Memorial Moving Wall (Included with Veterans
Day Program Figure noted above)
• Vietnam Moving Wall Opening Ceremony (Included with Veterans Day
Program Figure noted above)
• Monthly Concerts at Lynwood High School Performing Arts Center - to
date ($21,350)
• Christmas Tree Lighting Ceremony ($1,621)
• Christmas Parade ($38,603)
• Christmas Scenery Contest ($1,500)
• Commissioners/Block Watch Captains Dinner ($23,645)
• Halloween Activities ($4,058)
• National Night Out ($3,397}
• Senior Citizens Picnic ($2,053)
• TOTAL EXPENDITURES FOR THE ABOVE ($194,407)
12. For the balance of the current fiscal year we have numerous citywide special
events tentatively scheduled for conduction with the following estimated
costs:
• Martin Luther King Memorial Programs ($10,000)
• Black History Programs ($10,000)
• Cinco de Mayo Programs ($10,000}
• International Day of the Child Programs ($5,000)
• Presidents Day Program ($5,000)
• Mothers Day Program ($15,000)
• Fathers Day Program (Community Sponsored)
• Easter Programming (Sponsored by the Lynwood Latino Coalition)
• Juneteenth Programs ($10,000)
• Monthly Concerts at Lynwood High School Performing Arts Center/6
months @ $7,000 per month - ($42,000)
• Memorial Day Program ($3,500)
• Kids in Government Program - ($5,000)
• Unity Dinner - ($7,500)
• Sheriff Appreciation Program - ($4,000)
• Women's History Month Program - ($4,000}
• Easter Sunrise Service - (Recommended for sponsorship by the Lynwood
Ministerial Association)
• Character Counts Programs ($3,500)
• Lynwood Youth Job Fair ($2,500)
• Lynwood Days at Local Sports Venues (Fund Raising Event for the
Lynwood Sports Association - 2 dates @ $2,500 each date - ($5,000)
• Cultural Dinners - ($10,000)
• Doctor's Appreciation Program - ($4,000)
• City of Lynwood Anniversary Program - ($15,000)
• Youth Merit Awards - (Sponsored by the Lynwood Coordinating Council)
• TOTAL ESTIMATED EXPENDITURES FOR EVENTS FOR THE
BALANCE OF THE CURRENT FISCAL YEAR - ($166,000)
Page 3
11. There are also other activities other than Recreation & Community Services
Department citywide special events conducted with funds from this account.
Some of them include:
• Photography Services ($ 8,500.00)
• Legal Services ($50,000.00)
• Misc. ($ 3,500.00)
• TOTAL EXPENDITURES ($62,000.00)
Analysis
During the 2000/2001 budget process staff identified the enormity of the increase in the
number as well as scope of the citywide special events offered by the City of Lynwood.
As a part of the current budget year we have hosted the Vietnam Veterans Moving Wall,
conducted an event honoring our Fire Department, hosted an Art Exposition and a parade
in honor of Hispanic Heritage Month as well as other programs not previously conducted.
All of these events were very exciting and successful. They were, however, not
identified as part of the 2000/2001 adopted budget.
The citywide special event -Community Promotions Professional and Contract Services
Account situation "in a nutshell" looks like this:
EXPENDITURES TO DATE (CITYWIDE SPECIAL EVENTS)
EXPENDITURES CITY MANAGER'S OFFICE
SUB TOTAL EXPENDITURES
ESTIMATED CITYWIDE SPECIAL EVENTS FOR THE
BALANCE OF THE 2000/2001 FISCAL YEAR
SUB TOTAL EXPENDITURES
LESS THE ORIGINAL ALLOCATION
DIFFERENCE
$194,407
$ 62,000
$256,407
$166,000
$422,407
($162,100)
$260,307
In order to complete the slate of citywide special events identified as part of the Strategic
Plan adopted by the Lynwood City Council we will need to augment our Community
Promotions account.
Conclusion/Recommendation
Staff respectfully recommends that the Honorable Mayor and the Members of the
Lynwood City Council consider the following:
1. Appropriate the necessary funds to cover the costs of citywide special
events already conducted and concluded in the amount of ($94,307.00)
from the unappropriated general fund balance via the adoption of the
attached resolution.
2. Review and consider the attached slate of citywide special events
identified for potential conduction during the second half the 2000/2001
f scal year and provide any input.
3. After consideration, appropriate the funds necessary to successfully
complete the balance of the calendar of citywide special events for the
2000/2001 fiscal year in the amount of ($166,000) from the
~.anappropriated general fund balance via the adoption of the attached
resolution.
JG:jg
Recreatn\ccitem\special events 12.19.00
'"2ESOLUTION NUMBER
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LYNWOOD
AUTHORIZING THE APPROPRIATION OF TWO HUNDRED AND SIXTY-
THOUSAND, THREE HUNDRED AND SEVEN DOLLARS FROM THE
UNAPPROPRIATED GENERAL FUND BALANCE FOR THE PURPOSE OF
CONDUCTING VARIOUS CITYWIDE SPECIAL EVENTS
WHEREAS, the City of Lynwood has one of the finest slates of citywide
special events of any city anywhere; and
WHEREAS, the City of Lynwood conducts citywide special events for
such reasons as; to commemorate various holidays, to honor the various cultures
throughout the community, to educate community members of all ages, to promote safety
as well as to just plain have fun; and
WHEREAS, we have conducted events not originally identified as part of
the 2000/2001 adopted fiscal budget; and
WHEREAS, the scope of various other events expanded above and
beyond that which was originally identified as part of the 2000/2001 adopted fiscal
budget; and
WHEREAS, the additional funding necessary to complete the slate of
citywide special events identified as part of the strategic plan approved by the Lynwood
City Council is two hundred and sixty thousand, four hundred and seven dollars
($260,307.00).
NOW, THEREFORE, The City Council of the City of Lynwood does
hereby find, proclaim, order and resolve as follows:
Section 1. The City Manager or his designee is authorized to carryout
any and all transactions as so ordered by this resolution.
Section 2. That a fund appropriation in the amount of ($94,307.00) be
executed as follows in order to cover costs associated with events already conducted and
concluded:
From Account To Account Number
Unappropriated General
Fund Balance 01-4112-4220
Section 2. That a fund appropriation in the amount of ($166,000.00)
be executed as follows in order to cover costs associated with events identified for
conduction during the balance of the 2000/2001 fiscal year:
From Account To Account Number
Unappropriated General
Fund Balance 01-4112-4220
Section 3. This resolution shall take effect immediately upon its
adoption.
PASSED, APPROVED AND ADOPTED this 4`~' day of January, 2001.
ATTEST:
PAUL H. RICHARDS, II, MAYOR
ANDREA L. HOOPER, CITY CLERK
APPROVED AS TO FORM:
CITY ATTORNEY
APPROVED AS TO CONTENT:
RALPH W. DAVIS, III
CITY MANAGER
JIM GIVEN, DIRECTOR OF
RECREATION & COMMUNITY SERVICES
STATE OF CALIFORNIA }
} ss.
COUNTY OF LOS ANGELES }
I, the undersigned, City Clerk of the City of Lynwood, do hereby certify that the
foregoing Resolution was passed and adopted by the City Council of the City of
Lynwood at a regular meeting held on the 4`h day of January 2001.
AYES:
NOES:
ABSENT:
ABSTAIN:
Andrea L. Hooper, City Clerk
STATE OF CALIFORNIA }
} ss.
COUNTY OF LOS ANGELES }
I, the undersigned, City Clerk of the City of Lynwood, and Clerk of the City
Council of said City, do hereby certify that the above and foregoing is a full, true and
correct copy of Resolution No. on file in my office and that said
Resolution was adopted on the date and by the vote therein stated.
Dated this 4th day of January, 2001.
Goal 8: "To create and maintain a community that provides access to
outstandinsr social opportunities for residents and businesses "
Objective 2 Six (6) special events throughout the year.
Strategy 1
Kingdom Day Parade
Tasks: Target Dates:
1) Acquire the required entry forms from the
Program Coordinator
2) Determine whom to enter into the parade
3) Endeavor to acquire corporate or CBO
sponsorship for the entry fee for the parade
4) Coordinate staff and related logistics for the
event
5) Evaluate the event upon its conclusion
Responsible Staff:
Senior Citizens Supervisor -Recreation & Community Services
~ Resources:
Projected Cost:
General Fund
$3,500
264
,'-~-,
Goa18: "To create and maintain a community that provides access to
outstandin4 social opportunities for residents and businesses."
Objective 2 Six (6) special events throughout the year.
Strategy 2
Martin Luther King Jr. Memorial Programs
Tasks: Target Dates:
1) Prepare a recommended program
agenda/schedule
2) Prepare an item to present to the City Council
for their review and input
3) Prepare a recommended program agenda and
endeavor to determine potential funding
sources alternative to the General Fund
4} Prepare a final program
5) Prepare and implement
media/publicity/marketing plan
6) Conduct the programs
7) Evaluate the programs upon their conclusion
Responsible Staff:
Facility and Program Supervisor -Recreation 8~ Community Services
Senior Citizens -Recreation & Community Services
Resources:
~ Projected Cost:
$0
265
Goa18: "To create and maintain a community that arovides access to
outstanding social oaaortunities for residents and businesses "
Objective 2
Strategy 3
Six (6) special events throughout the year.
Lynwood Concert Series
Tasks:
1) Acquire the use of Lynwood High School Performing Arts
Center as the venue for the concert series
2) Work cooperatively with Lynwood High School on this
project
3) Work through various methods to determine and contract
for appropriate performers and develop a calendar for a
twelve (12) month period
4) Prepare a program budget
5) Endeavor to secure corporate sponsors to defray all or a
portion of the costs associated with the conduction of
these concerts
6) Determine admission prices and develop and implement a
marketing plan
7) Market the program to include the usage of such methods
as selling tickets through agencies such as Ticket Master
8) Meet with staff at Lynwood High School relative to the
facility as well as the youth education portion of the
program
9) Secure various types of local talent to participate as
opening acts for the series
10) Conduct the "meet the artist" educational portion of the
series
11) Evaluate each concert upon their individual conclusion
Target Dates:
Responsible Staff:
Recreation Superintendent-Recreation & Community Services
Resources:
General Fund
PBtD
Admission Fees
Sponsors
Sale of Concession
Projected Cost:
$110,400.00 9
9 S6,500 per show for performers and sound x 12 shows
52,500 per show for advertisements x 12 shows
x200 per show for LUSD Facility Manager x 12 shows
266
Goal 8: "To create and maintain a community that provides access to
outstandin_a social onnortunities for residents and businesses "
. ___ :_
Objective 2 Six (8) special events throughout the year.
Strategy 4
Black History Programs
Tasks: Target Dates:
1) Prepare a recommended program
agenda/schedule
2) Prepare an item to present to the City Council
for their review and input
3) Prepare a recommended program agenda and
endeavor to determine potential funding
sources alternative to the General Fund
4) Prepare a final program
5) Prepare and implement
media/publicity/marketing plan
6) Conduct the programs
7) Evaluate the programs upon their conclusion
Responsible Staff:
Recreation Superintendent -Recreation 8 Community Services
Resources:
Projected Cost:
$0
267
Goa! 8: "To create and maintain a community that yrovides access to
outstandm_a social ovnortunities for residents and businesses "
Objective 2 Six (6) special events throughout the year.
Strategy 5
Tasks:
1) Prepare a recommended program
agenda/schedule
2) Prepare an item to present to the City Council
for their review and input
3) Prepare a recommended program agenda and
endeavor to determine potential funding
sources alternative to the General Fund
4) Prepare a final program
5) Prepare and implement
media/publicity/marketing plan
6) Conduct the programs
7) Evaluate the programs upon their conclusion
Target Dates:
I Responsible Staff:
Recreation Superintendent -Recreation 8~ Community Services
~ Resources:
Projected Cost:
$0
President's Day
268
Goal 8:_"To create and maintain a community that provides access to
outstandiny social oynortunities for residents and businesses "
Objective 2 Six (6) special events throughout the year.
Strategy 6
Women's History Month
Tasks: Target Dates:
1) Prepare a recommended program
agendalschedule
2) Prepare an item to present to the City Council
for their review and input
3) Prepare a recommended program agenda and
endeavor to determine potential funding
sources alternative to the General Fund
4) Prepare a final program
5) Prepare and implement
media publicity/marketing plan
6) Conduct the programs
7) Evaluate the programs upon their conclusion
Responsible Staff:
Events Coordinator-Recreation ~ Community Services
Resources:
General Fund
Donations
Admission Fees
Projected Cost:
$5,000
269
~,
Goal 8: "To create and maintain a communihr thatQrovides access to
outstand~n_g soda/ oaaortunities for residents and businesses "
Objective 2 Six (fi) special events throughout the year.
Strategy 7
Easter Event and Sunrise Service
Tasks: Target Dates:
1) Prepare a recommended program
agenda/schedule in consort with the Lynwood
Ministerial Association
2) Locate a church at which to host the event
3) Prepare an item to present to the City Council
for their review and input
4j Prepare a recommended program agenda and
endeavor to determine potential funding
sources alternative to the General Fund
5) Prepare a final program
6) Prepare and implement
medialpublicitylmarketing plan
7) Conduct the programs
8) Evaluate the programs upon their conclusion
Responsible Staff:
Senior Citizens Supervisor-Recreation ~ Community Services
I Resources:
Lynwood Ministerial Association or local church
Projected Cost:
$0
270
Goal 8: "To create and maintain a community that vrovides access to
outstandmQ soda/ onaortunrtres for residents and businesses "
Objective 2 Six (fi) special events throughout the year.
Strategy 8
All City Track and Field Meet
Tasks: Target Dates:
1) Conduct a track and field coaches meeting to
discuss the program
2) Conduct a track and field coaches training
workshop
3) Begin training the children in the city at the
various local schools
4) Prepare the track and field meet entry forms
5) Distribute the forms to the individual coaches
at the schools
6) Receive back the completed forms from the
coaches
7) Prepare the schedule for the city meet
8) Conduct the city meet
9) Prepare forms to participate in regional meets
that follow our city meet
Responsible Staff:
Facility and Program Supervisor-Recreation 8~ Community Services
Resources:
Projected Cost:
$0
271
M
Goa18: "To create and maintain a community that provides access to
outstandrna socral oQaortunrtres for residents and businesses "
Objective 2 Six (6) special events throughout the year.
Strategy 9
Lynwood Night at Dodger Stadium
Tasks: Target Dates:
1) Work with the Lynwood Sports Association to
plan and conduct this program
2) Purchase tickets for city dignitaries from the
Lynwood Sports Association and forward along
with logistical letter to city hall
3) Assist LSA with the advertising and promotion
of the event
4) Evaluate the program upon its conclusion
Responsible Staff:
I! Facility and Program Supervisor-Recreation 8~ Community Services
I Resources:
~ Projected Cost:
$0
272
Goa! 8: "To create and maintain a communihr that provides access to
outstandinc social oaportun~t~es for residents and businesses "
Objective 2 Six (6) special events throughout the year.
Strategy 10
Pomona Fair
Tasks: Target Dates:
1) To plan and prepare a city wide excursion for
adults and senior citizens to the L.A. County
Fair in Pomona on Lynwood day
2) Prepare a trip to the fair on a Saturday for youth
3) Promote the trips
4) Conduct the trips
5) Evaluate the trips upon their conclusion
Responsible Staff:
Senior Citizens Supervisor-Recreation ~ Community Services
Facility and Program Supervisor -Recreation & Community Services
Resources:
Projected Cost:
$0
273
Goal 8: "To create and maintain a communi[y that n~ovides access to
outstand~n_o socral oyportun~t~es for residents and businesses "
_. _ _ , ._
Objective 2 Six {6) special events throughout the year.
Strategy 11
Cinco De Mayo
Tasks: Target Dates:
1) Prepare a recommended program
agenda/schedule
2) Prepare an item to present to the City Council
for their review and input
3) Prepare a recommended program agenda and
Endeavor to determine potential funding
sources alternative to the General Fund
4) Prepare a final program
5) Prepare and implement
media/publicity/marketing plan
6) Conduct the programs
7) Evaluate the programs upon their conclusion
Responsible Staff:
Recreation Superintendent-Recreation & Community Services
Resources:
Projected Cost:
$0
274
,.•*
Goal 8:_ "To create and maintain a community that arovides access to
outstand~no soda/ oaaortun-ties for residents and businesses "
Objective 2 Six (6j special events throughout the year.
Strategy 12
International Day of the Child
Tasks: Target Dates:
1) Work with the community volunteers who are
desirous of conducting this event
2} Assist them with logistical issues in
relationship to the facility as well as with
staffing issues
3) Assist them with publicity
4) Assist with the actual conduction of the event
Responsible Staff:
Recreation Superintendent-Recreation 8~ Community Services
Resources:
Donations
Projected Cost:
$0
275
Goa18: `To create and maintain a community that vrovides access to
outstandinc social ooaortunities for residents and businesses "
Objective 2 Six (6) special events throughout the year.
Strategy 13
Juneteenth Program
Tasks: Target Dates:
1) Prepare a recommended program
agenda/schedule
2) Prepare an item to present to the City Council
for their review and input
3) Prepare a recommended program agenda and
endeavor to determine potential funding
sources alternative to the General Fund
4) Prepare a final program
5) Prepare and implement
media publicity/marketing plan
6) Conduct the programs
7) Evaluate the programs upon their conclusion
Responsible Staff:
Recreation Superintendent-Recreation & Community Services
~ Resources:
~ Projected Cost:
$0
276
Goa18: "To create and maintain a community that arovides access to
outstandrnc social onaortumt~es for residents and businesses "
Objective 2 Six (6) special events throughout the year.
Strategy 14
July 4`h/Interntational Unity Festival
Tasks: Target Dates:
1) Prepare a recommended program
agendalschedule
2) Prepare an item to present to the City Council
for their review and input
3) Prepare a recommended program agenda and
endeavor to determine potential funding
sources alternative to the General Fund
4) Prepare a final program
5) Prepare and implement
media/pubticity/marketing plan
6) Conduct the programs
7) Evaluate the programs upon their conclusion
Responsible Staff:
Recreation Superintendent-Recreation & Community Services
~ Resources:
Projected Cost:
-$0
277
Goa! 8: "To create and maintain a communiflr that arovides access to
outstandin4 social ocnortunities for residents and businesses "
Objective 2 Six (6) special events throughout the year.
Strategy 15
National Night Out
Tasks: Target Dates:
1) Prepare a recommended program
agenda/schedule
2) Prepare an item to present to the City Council
for their review and input
3) Prepare a recommended program agenda and
Endeavor to determine potential funding
sources alternative to the General Fund
4) Prepare a final program
5) Prepare and implement
media/publicity/marketing plan
6) Conduct the programs
7) Evaluate the programs upon their conclusion
Responsible Staff:
Ambassador Supervisor-Recreation & Community Services
Resources:
General Fund
PBID
Sponsors
Projected Cost:
$0
278
Goa/ 8: "To create and maintain a community that provides access to
outstanding social opportunities for residents and businesses "
,:.
Objective 5 National Night Out (expand)
Strategy 1
Tasks: Target Dates:
1) Look at surrounding cities with similar programs
2) Promote program throughout community, schools,
library and other agencies
3) Encourage community participation
Responsible Staff:
Ambassadors Supervisor-Recreation 8 Community Services
Resources:
General Fund
PBID
Donors
Sponsorships
Projected Cost:
$7,000
284
Goal 8: "To create and maintain a community that provides access to
outstanding social opportunities for residents and businesses. "
Objective 10 Concert Series `
Strategy 1 Enhance publicity effort
Tasks: Target Dates:
1) Add a promotions budget to Concert Series to
include paid advertising on cable, radio, BET on
Jazz, ticketmaster, newsletter and other available
media and music industry trade and membership
papers
2) Create a website specifically dedicated to Lynwood
Concert Series and Performing Arts in Lynwood,
continue use of newspapers and trade papers.
3) Re-establish ticket sales through the ticketmaster
outlets
4) Establish a data base to increase mailing lists
5) Create a Jazz newsletter to mail to Lynwood
Residents
6) Create a subscribers packet
7) Create a brochure to advertise the series, with the
confirmed Artists for the year, with photos, bios
and sponsorships
Responsible Staff:
Recreation Superintendent-Recreation ~ Community Development Services
Resources:
Projected Cost:
$0
295
Goa/ 8: "To create and maintain a community that arovides access to
outstandin_a soda/ oanortunities for residents and businesses "
Objective 10 Concert Series
Strategy 2 Consider preshow performance
Tasks: Target Dates:
1} Opening acts will consist of professional
performers and the Lynwood High Performing Arts
Ensemble
2) To enhance the ability to serve the audience we
will continue utilize the services of trained staff as
Ushers; including the Lynwood Ambassadors
Program, Lynwood Volunteer Corps, and the
Lynwood Guys and Dolls
Responsible Staff:
Recreation Superintendent-Recreation 8~ Community Development Specialist
Resources:
Projected Cost:
-$0
296
Goa! 8: "To create and maintain a communihr that provides access to
outstandin_a social opportunities for residents and businesses. "
Objective 10 Concert Series
Strategy 3 Utilize Ambassadors to enhance promotion
Tasks: Target Dates:
1) With the Artists known well in advance, the
Ambassador Program can be effectively utilized to
go door to door to residence with flyers,
information and special guest passes
2) Utilize the services of a Theatre Manager to open
the house and to do additional stage and lighting
work
Responsible Staff:
Ambassador Supervisor-Recreation & Community Development Specialist
Resources:
Projected Cost:
$0
29"
Goal 9: "To create and maintain a community that crovides access to
outsfandin~ cultural oayortunities for residents and businesses."
Objective 1 Concert Series.
Strategy 1
Utilized Lynwood High School Performing Arts Center for
cultural performances such as dance, exhibitions, lecture series
and circus acts.
Tasks: Target Dates:
SEE GOAL # 8, OBJECTIVE #10
Responsible Staff:
Resources:
Projected Cost:
$0
320
Goa! 9: "To create and maintain a communih~ that provides access to
outstanding cultural opportunities for residents and businesses."
Objective 3 Cultural Banquets.
Combine with Goal 8 Object 4, Dinners
Strategy 1
Tasks: Target Dates:
Responsible Staff:
Resources:
Projected Cost:
$0
323
Goal 9: "To create and maintain a community that provides access to
outstanding cultural oaQOrtunities for residents and businesses "
Objective 4 Cultural Banquets.
Combine with Goal 8 Object 4, Dinners
Strategy 1
Tasks: Target Dates:
1. Conduct various dinners and/or receptions
throughout the year with a theme that
highlights a particular culture such as;
Hispanic, African American, Korean, Etc.
Responsible Staff:
Recreation Superintendent-Recreation 8~ Community Services
Resources:
Sponsorships
Admission Fees
Donations
Parking & Business Improvement District
General Fund
Projected Cost:
$25,000
324
Goal 9: "To create and maintain a community that provides access to
outstanding cultural ooaortunities for residents and businesses."
Objective 5 Dinner focused on the arts.
Strategy 1
Add on special art exhibit reception
Tasks: Target Dates:
1. Host annual dinners and art shows, invite art
galleries to visit and use city facilities
2. Host annual cultural fairs
Responsible Staff:
Event Coordinator- Recreation ~ Community Services
Resources:
Projected Cost:
$0
325
Goal 8: "To create and maintain a community that provides access to
outstandin_a social opportunities for residents and businesses "
Objective 10 Concert Series
Strategy 4 Plan schedule a year in advance
Tasks: Target Dates:
1) This project has been completed. Date have been
approved at Lynwood High School through June,
2001
2) Upon the approval of the budget for 2000/2001 we
will be able to acquire and schedule performers
through June 2001.
Responsible Staff:
Recreation Superintendent- Recreation 8~ Community Development Specialist
Resources:
Projected Cost:
$0
298
Goal 8: "To create and maintain a community that provides access to
outstanding social opportunities for residents and businesses."
Objective 10 Concert Series
Strategy 5 Seize opportunity to book headline performers
Tasks: Target Dates:
1) Currently accessing availability of Headliners by
phone and invite
Responsible Staff:
Recreation Superintendent-Recreation ~ Community Services
Resources:
Projected Cost:
$0
299
.Jan-(~3-01 O1 s 05P , • ,,,,~
P_O1
rtECE1VEt~-
CITY OF LYNWOOD I ~ ,.
CITY CLERI(~ OFFICE
JAN ~?+~ ~
gla~~y_ig FACSIMILE TRANSMITTAL SHEET
1'O: ~ FROM:
Andrea Hooper Sal Castellanos
COMI'A~Y~ DATE:
Lynwood CiryHall 1/3/01
FAX Nlrl<IIiLK: TOTAL NO.OF PAGES INCLL:DING C:O~'[iR.
31x886-C449 1
PIK)NE Ai)MISIsR SENDERS REFERENCE NLMDER:
310-603-0220 949-477-2641
RF.: YOUR REFERENCE NUARDER:
Food 4 Less Parking Lot Event Fax 949-833-1782
~~~
^ LIRGE:v'1' ^ FOR REVIEW ^ PLEASE COMMENT X PLEASE REPLY ^ I'LF.AtiE RECYCLE
No•rrsicoMM ~iN'1 s:
Per our discussion, on requesting a city permit for a community event taking place on January 28,
at Food 4 Less if 324. The address of the store is 11245 Long Beach Bl. Lynwood, CA 90262.
The name of the event is "Fiesta de Ahorros" which takes place in the parking lot of the store.
Food 4 Less ~ 324 is scheduled to host the event on January 28th Please approve the requested
permit for the community to enjoy the Fiesta.
Fiesta de Ahorros consists of:
• Information booths with pamphlets, coupons, balloons, product samples and give-a-ways
for the community (5 people to manage the booths) (an area of 10 parking stalls will be
reserved by the store Mgr. For the event layout)
• One jumper for the kids {one clown to oversee it at all times, not allowing more than 7
kids on it at once)
• Food 4 Less, Land Lord, Property Management, and the Jtunper Comp~arry will be on the
Certificate of Insurance (3 million ~n general liability and 1 million for workers comp.)
• Please come to the event and enjoy the Fiesta
I will follow up next week for this matter, please if you should have arty questions call me at
94977-2641, or contact Food 4 Less Sales and Marketing at 310-884-6175 with Bryan
kaltenbach
'Thank you, ~~ ~
.,
Sal Castellalm~ ~ ~Ad ~
~~
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