HomeMy Public PortalAboutAB 11-201 City LogoMcCALL CITY COUNCIL
AGENDA BILL
Number
Meeting Date
AB 11-201
November 3, 2011
216 East Park Street
McCall, Idaho 83638
AGENDA ITEM INFORMATION
SUBJECT:
City Logo
Department Approvals
Initials
Originator
or
Supporter
Mayor / Council
City Manager
Clerk
Treasurer
Community Development
Police department
Public Works
Golf Course
COST IMPACT:
n/a
Parks and Recreation
FUNDING
SOURCE:
n/a
Airport
Library
TIMELINE:
n/a
Information Systems
Grant Coordinator
SUMMARY STATEMENT:
For several years, the City has used a logo derived from the McCall Police Department patch. The Parks
& Recreation Department has used a similar logo. The McCall Public Library has used yet another,
similar, logo. All three logos have been used on the web, on brochures and other documents, and on hats
or other clothing. Digital versions of the logos are low -quality scans of the original paper versions. None
of the logos reproduce well, especially in digital media.
In order to present a more unified and professional image, the City Manager directed that a single logo be
developed, based on the existing logos. The intent was not to embark on a complete branding program, or
make a dramatically new logo. Rather, it was to consolidate the various logos into one, which will present
a single, recognizable City of McCall image, and be readily reproduced in a variety of media.
Attached are the results of that effort. The new logo is shown in color, black and white, and grayscale.
Each version can include a department name, if appropriate, as shown. Also attached are the other logos
which have previously been used. The significant changes between the new logo and the old City logo are
to replace the eagle with an osprey, to better reflect what is typically seen in McCall. Additionally, the
mountains and the lake have been modified to better represent McCall and Big Payette Lake.
Council action is not required. The new logo will be used in the same places and in the same ways as the
older, separate logos. The Centennial logo will continue to be used for Centennial -related purposes.
RECOMMENDED ACTION:
None — informational only
RECORD OF COUNCIL ACTION
MEETING DATE
ACTION