HomeMy Public PortalAbout2040 Parkville Master Plan - Section 4 Our Plan Focus Area 1104 Parkville 2040 Master Plan
OUR PLAN4Section
Parkville, Missouri 105
I. OUR PLAN OVERVIEW........................................................................
II. FOCUS AREA 1 - COMMUNITY CHARACTER......................................
III. FOCUS AREA 2 - SUSTAINABILITY AND THE ENVIRONMENT...........
IV. FOCUS AREA 3 - TRANSPORTATION AND INFRASTRUCTURE..........
V. FOCUS AREA 4 - STRATEGIC DEVELOPMENT.....................................
VI. FOCUS AREA 5 - GROWING WITH A PURPOSE.................................
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106 Parkville 2040 Master Plan
Section 4: Your Plan is composed of five main Focus Areas that address all the major components of the
Master Plan. The Guiding Principles discussed in the introduction will be highlighted throughout this section as they relate to the various
focus areas. These focus areas were developed with all of the public feedback and input taken into consideration.
FOCUS
AREAS
1
2
3
4
5
Community Character
Community Character includes all those things that separate Parkville from other
communities and make it distinct within the region.
Sustainability and the Environment
Sustainability and the Environment reviews the sensitive environmental areas that should
be protected, identifies ways to be more sustainable and considers the role of parks in the
community.
Transportation & Infrastructure
Transportation and infrastructure is the beating heart of a community that provide the
needed connections, and services to residents and businesses.
Strategic Development
Strategic Development will meet the demands for housing and services in the community
while also enhancing the overall character of Parkville.
Growing with a Purpose
Growing with a Purpose covers the Future Land Use and Annexation Strategy for Parkville.
OUR PLAN OVERVIEW
Parkville, Missouri 107
108 Parkville 2040 Master Plan
Community Character includes all those things that separate Parkville from other communities and make it
distinct within the region.
A community’s character incorporates the brandable image and marketing efforts that help define a community which also includes
perceptions from residents, visitors and outsiders. Parkville is known for its quaint and historic downtown, rolling topography, open green
spaces and important commercial centers, all within close proximity to downtown Kansas City. The Community Character focus area will
identify the major opportunities and challenges facing Parkville’s character and identify strategies to preserve what is loved about the
community balanced with the growth and continual enhancement of the various commercial centers, residential neighborhoods, key
corridors and the downtown district.
COMMUNITY CHARACTERFOCUS
AREAS
FOCUS
AREA 1
Parkville, Missouri 109
Community
Sustainability
Community
Character
Environmental
Stewardship
Civic and
Open Spaces
Integrated
Land Uses
Transportation Housing
2040
GUIDING
PRINCIPLES
Community Character relates to all of the 2040
Guiding Principles. Most directly, it relates to the
Community Character principle but each and every
one of the principles shown to the right effect the
overall character of the community. Integrated
Land Uses determines the type of development
that is appropriate throughout the city. Civic and
Open Spaces add to the quality of life for Parkville
residents and provide needed greenery and
interaction with nature which is important to the
health and wellness of citizens. Transportation is
the network that links the community together and
the scale and aesthetic quality of transportation
corridors affect the character of Parkville.
The Downtown Old-District is the primary source
of imagery and reputation for Parkville; in that
sense preserving the existing character and
allowing for appropriate new development is
crucial when considering community character.
As a predominantly single-family residential
city, the addition of new types of Housing and
the character of those units will play a role in
the community character. Finally, Community
Sustainability and Environmental Stewardship
relate to the sustainable practices and policies that
the city can implement which includes everything
from stream and tree canopy preservation to the
implementation of green infrastructure all of which
relate to the community character.
COMMUNITY CHARACTER
RELATIONSHIP TO THE GUIDING
PRINCIPLES
Downtown
Old-Town
District
110 Parkville 2040 Master Plan
45
152
29
435
Promote infill along established
corridors between emerging western area
and existing eastern area of Parkville
Analyze targeted
annexation opportunities
Downtown
Parkville
Historic
Downtown
Neighborhood
Downtown
Commercial
Center
Parkville Commons
Commercial
Center
Creekside
Commercial
Center
Park
University
Riverfront Trail
extension
Partner with Platte
County to extend
Riverfront Trail
to the west
Partner with Platte County
to extend Greenway north
to Tiffany Springs Park
Riss Lake
Miss
o
u
r
i
R
i
v
e
r
Weatherby Lake Lake Waukomis
Wyandotte County Lake
Tiffany Springs Park
Brush Cree
k
Study feasibility of
additional streamway
trail facilities
Establish
Brush Creek
Greenway
Future trail
Extension
Utilize utility ROW for
future trail connection
45
COMMUNITY CHARACTER
COMMUNITY CHARACTERSTRATEGIC OPPORTUNITIES
The Strategic Opportunities map and
the items listed below represent the
major Community Character strategic
opportunities that correspond to physical
and visual improvements within the city of
Parkville.
• Enhance existing roadway corridors
through streetscape improvements
focusing on pedestrian and bicycle
amenities and connectivity.
• Analyze targeted annexation opportunities
to strengthen community connections
along Highway 45 (see Section 5: Growing
With A Purpose).
• Implement additional trailways to provide
better connections from one side of
Parkville to another, utilizing streamway
and overhead utility ROW corridors for
these amenities.
• Implement Major Gateways at major
entrances into the community. Many
comments received during the planning
process indicated a lack of understanding
of when you are actually within the city
of Parkville or not. Gateway elements will
assist in the overall identity and awareness
of Parkville.
1.0
Figure 4.00 Parkville Strategic Opportunities Map
Parkville, Missouri 111
DOWNTOWN
Downtown Parkville is a highly valued district
within the city and is often regarded as one
of Parkville’s greatest strengths and assets.
Located along the rolling hillsides that slope
down to the Missouri River, downtown Parkville
is a recognizable area of the city that lends an
identity of historic quaintness and charm. It’s
location along the banks of the Missouri River
makes it unique within the immediate Kansas
City metropolitan region as a river town that owes
much of it’s history and character to it’s prominent
location along one of the United State’s most
important waterways.
One of the major concerns with downtown
Parkville today is the frequency of traffic congestion
and dangerous road conditions for all different
users. Highway FF and Highway 9 intersect in a
confusing and confined area which has caused
many crashes over the years. Additionally,
convenient parking for customers is also a need for
Main Street businesses as the angled parking along
the corridor is often full and the nearest surface
parking lots are located a distance away, near
English Landing Park.
Currently, downtown Parkville is characterized
by an abundance of small, locally-owned shops
and restaurants. These establishments add to the
charm and quaintness of the downtown district
and are a source of pride for the community. The
city should continue to support locally-owned
businesses by listening to their concerns and
working collaboratively to solve them as possible.
To further enhance the downtown area, the city
should balance the needs of adjacent businesses
while exploring enhancements to the streetscape
to improve the areas available for pedestrian use.
These enhancements could include exploring
opportunities to widen existing sidewalks, define
on-street parking areas at intersections with
curb bump-outs to expand the pedestrian space,
provide energy-efficient pedestrian and street
lighting. replace existing concrete pavers with new
pavement and decorative clay pavers, provide
consistent site furnishings, introduce street trees
and landscape enhancements for beautification
and shade, and implement a historic/educational
signage program for storytelling and as a strong
placemaking element.
Park University is a major presence in downtown
Parkville and represents another iconic element
to the city that many people identify with. This
important education institution could be better
integrated into the fabric of downtown Parkville
with more student-oriented services and retail
opportunities. The city should continue working
closely with the business owners and the university
to collaborate in the creation of creative strategies
that encourage interaction in ways that benefit all.
See the strategic opportunities map on the
following page.
112 Parkville 2040 Master Plan
COMMUNITY CHARACTER
5
Study feasibility of
additional streamway
trail facilities
Ma
i
n
S
t
r
e
e
t
12th Stre
e
t
6th Street
Downtown
Parkville
Parkville
Train StationEas
t
S
t
r
e
e
t
Explore opportunity for
roundabout at 1st St. and Hwy. 9
Park University
Pocket Park
Parkville Nature Sanctuary
Watkins Park
Adams Park
Sullivan
Nature
SanctuaryPlatte Landing Park
English Landing Park
Future Trail
Connection
Future Trail
Connection
1
2
4
Bell Road
Extension
3
Enhance connection between
English Landing Park and future
trail amenity
Future Transit Routes
Hwy. 9 Corridor Improvements
Future Trail Connections
Existing Trails
Streetscape Improvement
Opportunities
Downtown Gateway Opportunity
Downtown Marker
Neighborhood Marker
Existing Parks / Open Space
Downtown Mixed-Use Land Use
City Land Use
Low-Density Residential Land Use
Legend
Historic Trail / Sites
2
Banniker School
Main Street District
Parkville Farmers’ Market
Parkville Train Station
Missouri Riverfront
1
3
4
5
Downtown Boundary
Park University
DOWNTOWN
Figure 4.01 Downtown Strategic Opportunities Map
Parkville, Missouri 113
DOWNTOWNSTRATEGIC OPPORTUNITIES 1.1
Much like the overall Community Character
Strategic Opportunities Map, a similar
approach was taken specific to Downtown
Parkville based on all the feedback received
from the community and city leaders. This
exercise helped the planning team think
holistically about the series of individual
ideas, concerns, challenges and opportunities
in Downtown Parkville.
• Implement improvements identified in the
Highway 9 plan to include complete street
components along this vital corridor.
• Continue to study the feasibility of
bringing a transit line north along Highway
9 with the possibility of one or more
transit stops located at key intersections.
Additionally, the development of a transit
hub in downtown Parkville should also be
explored.
• Implement trail connection from Highway
9 - north, to 12th Street and Parkville
Nature Sanctuary.
• Enhance trail connection from English Landing
Park to future trail extension across Highway
9, ideally creating a highly-visible and safe
pedestrian / bicycle crossing.
• Study the feasibility of developing an additional
trail connection from Platte Landing Park along
existing streamway corridor to points west of
downtown.
• Implement a historic trail with placemaking
elements throughout downtown Parkville to
include wayfinding signage, informational
signage and organized programming.
• Improve the Highway 9 / East Street / 1st Street
intersection. Possibilities include a roundabout
that could also serve as an enhanced gateway to
downtown and a catalyst for redevelopment.
• Implement system of downtown and
neighborhood markers as indicated on the
downtown strategic opportunities map to add
a sense of place and unique character to the
historic downtown core.
• Streetscape improvements along Main Street
and east/west connecting streets to Highway
9 should be implemented to enhance the
pedestrian experience and should include
amenities such as lighting, seating, landscaping,
paving materials, wayfinding signage and public
art.
• Continue to study the extension and expansion
of Bell Road from Parkville Commons to include
multi-modal capacity to provide an additional
north / south connection within the community.
• Implement additional downtown gateway
signage along Route FF and on Highway 9 (north
of downtown).
114 Parkville 2040 Master Plan
COMMUNITY CHARACTER
COHESIVE & UNIFIED COMMUNITY
JANE
CITY LIMITS MAP
Figure 4.02 Aerial Base Map, Parkville, Missouri
Parkville City Limits
Nearby City Limits
County Line
100-year floodplain
Park & Conservation Area
Golf Course
Missouri River
Parkville has historically developed on the east side
of the community extending northward from the
downtown/riverfront and moving west along Tom
Watson Parkway. In conjunction with a proposed
development plan by the property owner, Parkville
annexed a significant amount of land along Interstate
435 in 2000. This annexation greatly expanded the
footprint of the community. While there are significant
portions of this area along the interstate that remain
unimproved, there are new areas of commercial and
residential growth occurring near the intersection of
Interstate 435 and Highway 45 / Tom Watson Parkway.
One challenge for Parkville as this new area of town
continues to develop will be to ensure the efficient
provision of city services to this emerging area, and
to ensure new residents and business owners feel
connected to and a part of the City of Parkville.
One way to achieve this is by promoting infill growth
along established corridors between this emerging
western area of development and the existing
eastern area of development within Parkville. This
new development can eventually serve to bridge
the gap between Parkville’s established boundaries
with unincorporated Platte County along the 45
Highway corridor.
A large portion of the area between the east and west
sides of Parkville is either impacted by floodplain
along the River Road corridor or contains areas of
steeply wooded terrain that may be more difficult
for medium to large scale development. These areas
are also dotted with homes on acreage, making land
assembly for future development more challenging.
Along the 45 Highway corridor, these two areas
of Parkville will likely be separated for many years
until future development and annexation activities
may eventually connect the two. In the meantime,
the city should maintain a long-term view to
ensuring a cohesive level of quality and character
for the physical environments created in both
areas. Through careful planning and coordination,
a unifying sense of place can be created through
action that address the following:
- Connecting the Community
- Cohesive Look and Feel
- Community Pride and Events
Parkville, Missouri 115
STRATEGIC OPPORTUNITY 1.2
COHESIVE & UNIFIED COMMUNITY
Connecting the Community
Making sure Parkville has good vehicular,
bicycle and pedestrian connectivity will be a key
component of providing a unified community.
The east and west sides of Parkville are connected
through two main roads: 45 Highway and NW River
Road. The 45 Highway / Tom Watson Parkway is
the more developed route. Some portions of the
corridor are not within Parkville city limits, which
decreases the control the community has over its
development.
Parkville should continue to enhance the existing
roadway corridors that connect the community.
Streetscape improvements including sidewalk
and trail expansion as well as targeted annexation
policies can help strengthen the connection
along this key corridor. The community should
encourage the integration of bicycle and
pedestrian infrastructure into streetscapes to serve
the existing and future needs of the community.
As Parkville grows, there are opportunities
to use existing stream corridors as a place to
enhance connectivity through stream adjacent
trails. Existing utility easements are another
possible location for these trail connections. This
connectivity has the added benefit of being an in
demand amenity as open spaces and trails have
become increasingly popular due to the pandemic.
• Enhance 45 Highway corridor through
streetscape improvements focusing on
pedestrian and bicycle amenities and
connectivity.
• Strategically annex land along 45 Highway to
control the look and feel of Parkville.
• Adopt a stream buffer ordinance to secure
conservation corridors that could also serve
as trail connections.
• Promote infill growth along established
corridors between the emerging western
area of development and the more
established eastern area of development
within Parkville.
Create and maintain strong
connectivity throughout Parkville
116 Parkville 2040 Master Plan
Cohesive Look and Feel
Not every part of Parkville needs or should look
exactly the same. However, having cohesive design
standards, signage and other identifying features
can help to promote a sense of place. People
should know they are in Parkville and signage and
quality building design standards and materials
can help orient people.
Streetscape standards are another way to
help residents feel a sense of place. Recently,
Parkville has added gateway signage along 9
Highway as you arrive in Downtown Parkville
near Park University. This signage could be used
as a precedent for signage used throughout the
community elsewhere over time.
COHESIVE & UNIFIED COMMUNITY
COMMUNITY CHARACTER
STRATEGIC OPPORTUNITY 1.3
• Adopt enhanced design standards for new
and redevelopment in Parkville to promote
quality design and aesthetics.
Maintain a cohesive look and feel
in Parkville
Parkville, Missouri 117
Community Pride + Events
One non-physical way to increase a sense of
unified community would be to work to increase
community pride and connection among
residents. This can be accomplished though
several methods, but one important way is through
community events. Parkville has many existing
community events specifically hosted in the
downtown including the Farmers Market, 5k and
10k runs, parades, beer festivals, Christmas in the
park, Fourth of July, and car shows.
Efforts should be made to encourage new
residents to attend existing community events in
the historic parts of Parkville. Additionally, new
community events should be planned in the
newer areas of Parkville, such as the Creekside
Development, as it grows to bring neighbors
from all over Parkville together. These events can
create connections between neighbors and instill
a sense of community pride.
COHESIVE & UNIFIED COMMUNITY STRATEGIC OPPORTUNITY 1.4
• Continue to sponsor and promote
community-wide events to increase
community pride and social connection.
• Identify community events to take place in
new areas of Parkville (Creekside or other) to
promote interaction between new and more
established residents.
Promote community pride through
existing and new community-wide
events
118 Parkville 2040 Master Plan
COMMERCIAL CENTERS
The major commercial centers in Parkville are
primarily located along 45 Highway/Tom Watson
Parkway, near the intersection with Highway 9.
The centers along this corridor are a mix of small
commercial centers, pad retail sites, larger format
retail and pedestrian-oriented retail spaces.
Parkville Commons is a major commercial center
that incorporates a wide variety of retail as well as
civic-oriented facilities. In addition to the Platte
County Community Center and YMCA, the Parkville
City Hall is also located within the commons, both
of which represent important civic assets that bring
in consistent vehicle and foot traffic.
The current configuration and layout of Parkville
Commons presents some challenges in terms of
visibility and access. Many businesses within the
interior of the center, along the walkable street and
parking areas, have anecdotally seen a higher rate
of turnover and are less likely to attract purely retail
tenants. The lack of visibility from surrounding
arterial streets, and the lack of traffic flow through
these portions of the center likely contribute to
this condition. As such, many of the businesses
located there today are more service-oriented
which often are less frequently visited and don’t
rely on ‘window-shoppers’ to survive. These types
of businesses are important to the overall quality
of life in Parkville as they offer needed services
such as small retail stores, that encourage walking
throughout the center and from storefront to
storefront.
The businesses located closer to Highways 9 and
45 are pad-site retail with gas stations, fast food,
fast-casual with ample parking and access from
both the highways and from the internal street
networks. Price Chopper is also located in this
center and represents a large commercial grocery
store that brings a consistent high volume of
patrons to this area.
Other smaller commercial centers are dotted along
Highway 45 as it extends further to the west but
the zig-zagging nature of Parkville’s city limits and
challenging terrain, prevent any kind of consistent
retail frontage along the entirety of the corridor.
Downtown Parkville also represents a vitally
important commercial center that is highlighted by
the prevalence of small locally-owned businesses.
Collectively, the Downtown Parkville retail and
business establishments are what lend the entire
community its identity as a quaint and charming
city. The character and scale of retail businesses, as
well as restaurants and cafes, should be retained
and supported as much as possible.
COMMUNITY CHARACTER
Parkville, Missouri 119
COMMERCIAL CENTERS
Creekside is another major commercial center
being planned and constructed at the Highway
45 / Interstate 435 interchange. This development
represents a major new mixed-use district within
the community that will bring a range of land uses
to the western end of Parkville which is currently
mostly undeveloped.
A development of this scale brings many
opportunities to the City of Parkville in the form
of new residences and commercial activity. As
Parkville continues to expand its population
westward, this area of the city will represent a new
hub of activity for those future residents. With easy
access off of I-435 and the continuing expansion
of the greater Kansas City metro, the Creekside
development is well positioned to be an anchor of
Parkville for decades to come.
Due to the scale and density of this development,
concerns have been raised over time about the
impact that Creekside will have on the adjacent
neighborhoods and arterial roadways.
The strategic opportunities for Parkville Commons,
Downtown Parkville and Creekside are listed to the
right.
STRATEGIC OPPORTUNITY 1.5
• Work with Parkville Commons property
owner to develop strategy to supports
increased residential densities within
and adjacent to this district to increase
traffic and visibility to interior retail and
service tenants while maintaining walkable
character of the commercial center.
• Actively work to maintain Downtown
Parkville’s abundance of small and
locally-owned businesses that add to the
character of charm of the district while also
encouraging new residential, hospitality and
destination-oriented retail, restaurants and
entertainment uses.
• Leverage the opportunities that the
Creekside development will bring to the city
of Parkville to expand retail and housing
options while ensuring there is a consistent
level of quality, visual character and
aesthetic design.
Ensure important commercial
nodes of Parkville remain
resilient, active and vibrant
120 Parkville 2040 Master Plan
HOUSING
COMMUNITY CHARACTER
Parkville’s housing stock is generally very high
quality. Figures 4.03 and 4.04 show the estimated
number of owner-occupied homes by value range
and the median home value in Parkville and
neighboring communities. The quality of homes in
Parkville are an established part of its community
character. Largely, the housing stock in Parkville is
composed of single-family detached homes with
limited multi-family options.
The community survey available at the interactive
engagement website asked respondents to list
the housing priorities for Parkville. Figure 4.05
shows the results. A common theme in the results
is the need for more housing choices. Housing
choice diversity, is one area where Parkville could
improve.
Housing choice or diversity allows for residents of
different ages, incomes and lifestyles to live within
the community more easily. Housing diversity
does not mean that the character of Parkville’s
housing has to suffer. High standards for multi-
family housing materials and design, alongside
strategic placement of multi-family options will
allow Parkville to maintain its housing character
while also providing housing for younger and
older residents not looking for a single-family
detached home or families new to town looking
for a temporary transitional home. Park University
students could also benefit from added housing
choices.
0 100k 200k 300k 400k 500k
Parkville
Weatherby Lake
Platte Woods
Lake Waukomis
Kansas City, Missouri
Kansas City, Kansas
Shawnee, Kansas
Overland Park, Kansas
Olathe, Kansas
KC Metro
Missouri
Kansas
United States
$411,600
$367,100
$238,500
$246,800
$154,600
$95,600
$237,500
$276,100
$238,100
$183,300
$157,200
$151,900
$217,500
Figure 4.04 Median Home Value Comparison (2019)
Figure 4.03 Owner-Occupied Housing Values (2019)
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Less than $50,000
$50,000 to $99,999
$100,000 to $149,999
$150,000 to $199,999
$200,000 to $299,999
$300,000 to $499,999
$500,000 to $999,999
$1,000,000 or more 3.8%
21.7%
45.7%
16.0%
8.3%
3.5%
1.0%
0.0%Creating a variety of
housing types - 28%
More affordable
housing - 26%
Existing home
rehabilitation /
improvement - 23%
New single-family
detached homes - 7%
None / Nothing - 7%
Senior housing - 5%
High-end
housing - 4%
Figure 4.05 Public Survey Responses - Housing Choices
STRATEGIC OPPORTUNITY 1.6
• Support the development of multi-family
housing options in key areas of Parkville as
identified on the future land use map.
• Create and adopt enhanced design
guidelines for multi-family housing that
require certain standards for design,
placement, buffers and building materials.
• Continue to work with existing landlords in
Parkville remains safe, functional and well-
maintained.
Maintain a quality housing stock
that provides quality choices for
residents
Parkville, Missouri 121
Existing home
rehabilitation /
improvement - 23%
COMMUNITY FOR ALL AGES
Community For All Ages is a program sponsored
by the Mid-America Regional Council (MARC) that
recognizes communities that have taken steps
to become more welcoming to residents of all
ages and, in the process, more vibrant, healthy
and prosperous. The City of Parkville currently is
designated as a Bronze Level community which
involves the adoption of a resolution to become
an official Community for All Ages, a presentation
to governing bodies on becoming age friendly and
at least two public engagement activities to build
greater awareness of the program.
It is the goal of the City of Parkville to work towards
the gold level designation for the Community for
All Ages but will need to obtain the silver level
prior to that step. The silver level will require the
city to form a Community for All Ages committee
of community members and to use the program’s
checklist to assess the community’s current issues
and issue a report based on their findings.
This plan recommends that Parkville continue to
pursue this effort to improve the quality of life for
residents and be known throughout the Kansas
City region as a community that supports a diverse
population.
For more information on this program, visit the
Community For All Ages webpage on the MARC
website.
STRATEGIC OPPORTUNITY 1.7
• Continue to pursue the silver level status
in the Community For All Ages program by
forming a community-based committee to
assess the current conditions in Parkville
and issue and report on the findings.
• Once the silver level has been obtained,
pursue the gold level designation to improve
the quality of life for Parkville residents.
• Maintain Community For All Ages
designation by investing in any necessary
infrastructure, services and programming
identified in the Community For All Ages
plan.
Strive to be a community for all
ages and abilities through the
Community for All Ages program
122 Parkville 2040 Master Plan
COMMUNITY CHARACTER
NATURAL FEATURES
Natural Features
Parkville’s history is tied to its relationship with the
nearby natural features - primarily the Missouri
River and the steep terrain of the area. The
community has been able to embrace these ties as
a means of community character and identity. The
river and accompanying floodplain have helped
keep the riverfront area of Parkville as mainly park
and open space. English Landing Park and Platte
Landing Park are popular amenities for residents
that also help to protect the community from
property damage due to flooding.
Parkville’s terrain has required that development
take place at a slower, measured pace. The hills
and tree cover of these areas have also enabled
Parkville to have a unique look and feel that is
different than other Kansas City metro suburbs.
The opportunities and limitations of Parkville’s
natural features should continue to be drivers
of its community character and identity as the
community grows (See Figure 4.12 on Page 33 for
Slope Analysis). The floodplains within Parkville
should be left undeveloped and hills, streams, and
tree cover should help define the pace and type of
development that occurs - preserving these natural
features as much as possible by integrating them
into the site design.
STRATEGIC OPPORTUNITY 1.8
• Continue to preserve natural features as
Parkville develops by integrating them into
the site design as an amenity.
Preserve Parkville’s natural
features as it grows
Parkville, Missouri 123
Park University, a major liberal arts college located
in downtown Parkville, is a major presence and
influence on the character and functionality of the
downtown district. In addition to the iconic and
majestic campus buildings located on the hillside
of downtown Parkville, an expansive underground
network of classrooms and parking translates into
several thousands of square feet of educational
spaces. The college has a current enrollment of
around 9,500 students with the majority of those
located on the main campus in Parkville.
Discussions surrounding Park University
throughout the planning process primarily focused
on ensuring continuing collaboration between
university leaders and the City of Parkville.
Both groups understand the importance each
jurisdiction is to one another and should continue
to work closely to leverage each other’s influence
to collectively help the community.
One topic that should be considered is how more
student-oriented services could be incorporated
into the downtown fabric. Being a suburban
commuter-oriented campus, downtown Parkville
has an opportunity to capture more activity from
both students and facility in terms of retail and
services.
PARK UNIVERSITY STRATEGIC OPPORTUNITY 1.9
• Ensure continued collaboration between
Park University, downtown Parkville and the
City of Parkville.
• Encourage the ability for student-oriented
services / retail in downtown Parkville to
better integrate the student population and
the land uses of the downtown district.
Continue to foster a strong
working relationship with Park
University
124 Parkville 2040 Master Plan
CONVENIENT LOCATION
COMMUNITY CHARACTER
Parkville has a very convenient location for both
residents and businessowners. The proximity to
the riverfront, rolling hills, tree cover and historic
downtown all help to make Parkville feel like a
natural enclave with a unique sense of place and
character. However, Parkville residents can also
enjoy all the benefits of more dense, urban living
with only a short drive.
Figure 4.06 shows the 15- and 20-minute drive
time map for Parkville. The drive-time service area
shows Parkville’s easy access to many amenities
and job centers. Within 15-minutes Parkville
residents or employees can get to the Kansas
City International Airport or Downtown Kansas
City, Missouri. Within 20-minutes, residents and
businessowners can access many of the suburban
job centers located in Johnson County, Kansas.
Parkville is also well situated within the
transportation system as a whole. As Interstate
435 continues to develop, retail and industrial
businesses should find this expressway offers
convenient access to the entire metro area and
beyond.
Parkville should continue to market this attractive
community feature to residential and non-
residential development opportunities.
Figure 4.06 15 and 30 Minute Drive-TIme Boundaries
15 MINUTES
30 MINUTES
POINT OF ORIGIN
STRATEGIC OPPORTUNITY 1.10
• Continue to market Parkville’s location
and accessibility for possible residents and
businessowners.
• Maintain an efficient street system that
balances access and safety in and out of
Parkville.
• Enhance the roadway network and
connectivity to reduce over reliance on
major arterials.
Promote and protect Parkville’s
convenient location and
accessibility
Parkville, Missouri 125
Every city has a story to tell and Parkville’s story is
one of a riverside community that since 1840 has
transitioned from a small landing for goods being
shipped from Kansas City to a village, town and
eventually the city of today. Early on in Parkville’s
history, several businesses arose along Main Street
including a general store, shoe store, grocery,
hardware, blacksmith shop and two hotels. Many
of the buildings along Main Street today, are those
same historic structures.
Park University has been a foundational and iconic
element to the City of Parkville since its founding in
1875. As the city grew in population, so too did the
city’s boundaries and with modern transportation,
the neighborhoods eventually expanded north
and westward and today, many single-family
neighborhoods supply most of Parkville’s
population.
The history of Parkville should be celebrated
and told in a unique and comprehensive way.
Notable places such as the Banniker School,
the Missouri Riverfront, Main Street and others,
should all be connected through the use of a
history trail. The trail can be curated by the city or
a nonprofit organization and hold regular events
and tours to build awareness. Interpretive signage
and wayfinding elements will be an important
consideration for the trail to be successful and
understandable. This plan recommends the
planning and implementation of a Parkville History
Trail.
CELEBRATE HISTORY STRATEGIC OPPORTUNITY 1.11
• Implement a historic trail with placemaking
elements throughout downtown Parkville to
include wayfinding signage, informational
signage and organized programming.
• Develop program to incentivize the
renovation and preservation of important
historic sites in Parkville including the
Banniker School.
Celebrate Parkville’s history
126 Parkville 2040 Master Plan
NEIGHBORHOOD PRESERVATION
COMMUNITY CHARACTER
As a growing community, Parkville will need
to set in place safeguards to ensure that older
homes in the community do not become
neglected over time. Compared to other
communities, Parkville is at an advantage
because the housing stock is generally very high
quality. Older homes, however, will continue to
have their challenges and efforts to protect older
neighborhoods should be explored.
There are several ways cities can achieve
neighborhood preservation. Cities will
sometimes work to identify areas for targeted
improvement efforts through the integration
of special signage, street furniture, street
tree planting programs or other streetscape
improvements that improve the sense of place in
a neighborhood.
Another option is to offer a revolving loan fund
or incentive program for home improvement and
modernization of older homes to compete with
the newer models and the associated amenities
and benefits.
Currently, Parkville’s Title IV: Development Code
has appendices containing Old Town Residential
Design Guidelines; the purpose of which is to
preserve the charm and historic character of
residential neighborhoods near our downtown.
Any neighborhood preservation efforts would
need to work within the design guidelines
included within the code.
STRATEGIC OPPORTUNITY 1.12
• Create a grant or program to help financially
incentivize home improvement and
modernization for older homes in Parkville.
• Continue to follow the Old Town Residential
Design Guidelines to help preserve the look
and feel of Parkville’s older homes.
• Explore opportunities to integrate street
tree planting programs throughout existing
neighborhoods to provide shade, visual
continuity and natural beauty.
Preserve Parkville’s historic
neighborhoods
Parkville, Missouri 127
STREETSCAPES & SIGNAGE
Streetscapes provide an opportunity for the public
realm and street environments to accommodate
amenities and aesthetic improvements for all
users. Parkville is blessed with an intact core
downtown district that offers space for both
pedestrians and vehicles but certain corridors
through the downtown district, such as Highway
9 and many of the small streets that connect that
main arterial with Main Street, lack sufficient
pedestrian and placemaking amenities for a
pleasant and comfortable walking or biking
experience.
The map to the right indicates key streets and
corridors where streetscaping improvements
would make a beneficial impact on the overall built
environment of downtown Parkville. The Highway
9 Corridor Plan was completed in 2016 and
recommends a combination of pedestrian, bicycle,
landscaping and signage improvements as well
as lane reallocations to improve vehicular safety.
In addition to those improvements, amenities
are recommended to be added along the entirety
of Main Street from the northern terminus at
Highway 9, south to East Street. Amenities to be
considered include updated lighting, seating,
landscaping, paving materials, wayfinding signage
and public art. All improvements should fit in with
the character of the downtown core and work to
promote safety and a pleasant walking, biking and
driving environment for all downtown Parkville
users.
5
Study feasibility of
additional streamway
trail facilities
Ma
i
n
S
t
r
e
e
t
12th Stre
e
t
6th Street
Downtown
Parkville
Parkville
Train StationEas
t
S
t
r
e
e
t
Explore opportunity for
roundabout at 1st St. and Hwy. 9
Park University
Pocket Park
Parkville Nature Sanctuary
Watkins Park
Adams Park
Sullivan
Nature
SanctuaryPlatte Landing Park
English Landing Park
Future Trail
Connection
Future Trail
Connection
1
2
4
Bell Road
Extension
3
Enhance connection between
English Landing Park and future
trail amenity
STRATEGIC OPPORTUNITY 1.13
• Perform streetscape enhancements along
corridors as identified in the Strategic
Opportunities map.
• Expand gateway signage at key entryways
into Parkville as identified on the Strategic
Opportunities map.
• Identify a unique street signage that can
be implemented on neighborhood streets
in Parkville to enhance the unified sense of
place.
Enhance Parkville’s character
through its streetscape + signage
Figure 4.07 Downtown Streetscape Enhancements