HomeMy Public PortalAbout10 October 9, 2013 Executive Special CommitteeT!ME:
DATE:
LOCAT10N:
R:VERS:DE COUNTY TRANSPORTAT!ON COMM:SS:ON
EXECUTiVE COMMilTEE
SPEC:AL MEETING AGENDA
8:30a.m.―PLEASE NOTE T:ME CHANGE
Wednesdav,October 9,2013
CONFERENCE R00M A
County of Riverside Administrative Center
4080 Lemon Street,Third FlooL Riverside
1> COMMITTEE MEMBERS A
Bob Botts, City of Banning
Karen Spiegel, City of Corona
Terry Henderson, City of La Quinta
Rick Gibbs, City of Murrieta
Daryl Busch, City of Perris
Steve Adams, City of Riverside
Kevin Jeffries, County of Riverside, District I
John J. Tavaglione, County of Riverside, District ll
Jeff Stone, County of Riverside, District lll
John J. Benoit, County of Riverside, District lV
Marion Ashley, County of Riverside, District V
9い AREAS OF RESPONSIB:L1lγ “υ
Reviews and makes final decisions on personnelissues
and office operational matters
Comments are welcomed by the Committee. lf you wish to provide comments to the Committee, ptease
complete and submit a Speaker Catd to the Clerk of the Board.
COMM-EC-00009
R′VERS′DE COυ Ⅳry TRAⅣSPORπ ATJO″COMM′SS′OⅣ
EXECUTIVE COMMITTEE
SPECIAL MEETING
8:30 A.M.
wEDNESDAY, OCTOBER 9, 2013
County of Riverside Administrative Center
Conference Room A
4080 Lemon Street, Third Floor, Riverside
ln complionce with the Brown Act ond Govemment Code Section 54957.5, ogendo mote ols distributed
72 hours prior to the meeting, which ore public records reloting to open session ogendo items, will be
ovoiloble for inspection by members of the public prior to the meeting ot the Commission olfice, 4080
Lemon Street, Third Floor, Riverside, CA, ond on the Commission's website, www.rctc.ora.
ln complionce with the Americons with Disobilities Act ond Government Code Section 54954.2, il you
need speciol assistdnce to porticipote in dn Executive Committee meeting, pledse contdct the Clerk of the
Boord ot (951) 787-7141. Notilicotion ol ot leost 48 hours prior to meeting will ossist stoll in dssuring
thot reosonoble orrongements con be mode to provide occessibility at the meeting.
1.CALI TO ORDER
PUBTIC COMMENTS
APPROVAT OF MINUTES - SEPTEMBER 11, 2013
ADDITIONS/REVISIONS - The Committee moy odd on item to the Agendo ofter moking o
finding thot there is o need to toke immediote oction on the item ond thot the item come
to the ottention of the Committee subsequent to the posting of the ogendo. An oction
odding on item to the ogendo requires 2/3 vote of the Committee. lf there ore less thon
2/3 oI the Committee members present, adding on item to the ogendo requires o
unonimous vote. Added items will be ploced for discussion ot the end of the ogendo.
TOTI PROGRAM ORGANIZATION PI.ANNING
Overview
This item is for the Committee to:
Provide input regarding the future organizational changes necessary to structure
the Commission for its recognized future as an operating toll agency by 2017;
Provide input regarding the proposed hybrid organizational structure to provide
needed functions by both Toll Program staff and other Commission department
staff while maintaining a small Commission staff overall;
2.
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2)
RCTC Executive Committee Agenda
October 9, 2013
PaEe 2
3) Provide input regarding the proposed plan to contract out the majority of the
future operations and maintenance work to the private sector while maintaining
oversight and overall program management responsibilities;
4) Authorize staff to lssue a future request for proposal for additional Toll Program
Organization services to provide tolling processes and procedures, hiring and
retention strategy, Enterprise Resource Planning and lT strategy, marketing and
communications strategy, and other services; and
5) Authorize staff to return to the Commission in the future for specific authorization
requests to hire personnel, contract authority for necessary services, and budget
authority needed to implement the Toll Program Organization.
6. PERSONNET POLICIESAND PROCEDURES MANUAL REVISIONS
Overview
This item is for the Committee to:
1) Approve the revisions to the Personnel Policies and Procedures Manual (PPPM);
and
2l Adopt Resolution No. 13-067 "Resolution of the Riverside County Tronsportotion
Commission Adopting Revisions to lts Personnel Policies ond Procedures Monuol."
7. ADJOURNMENT
RiVERSiDE COUNIV TRANSPORTAT10N COMMISSiON
EXECUTiVE COMM:lTEE
ROLL CALL
OCrOBER 9,2013
County of Riverside, District I
County of Riverside, District ll
County of Riverside, District lll
County of Riverside, District lV
County of Riverside, District V
City of Banning
City of Corona
City of La Quinta
City of Murrieta
City of Perris
City of Riverside
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RiVERSIDE COUNTV TRANSPORTAT:ONCOMM:SSiON
EXECUTiVE COMMiπ EE SIGN‐lN SHEET
OCrOBER 9′2013
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AGENDA lttEM 3
MINUttES
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EXECUTIVE COMM:lTEE
SEPTEMBER ll,2013
Minutes
l CALL T0 0RDER
The meetinB of the Executive Committee was called to order by
Chair Karen Spiegel at 9:02 a.m. in Conference Room A at the County of Riverside
Administrative Center,4080 Lemon Street, Third Floor, Riverside, California, 92501.
Commissioners Present
Steve Adams
John J. Benoit
Daryl Busch
Kevin Jeffries
Karen Spiegel
Jeff Stone
John Tavaglione
2. PUBLIC COMMENTS
Commissioners Absent
Marion Ashley
Bob Botts
Rick Gibbs
Terry Henderson
There were no requests to speak fronn the public
3. AppROVAL OF M:NUTES―Juiy 10,2013
M/S/C{Ben。■/BusCh)tO apprOve the minutes ofJuly 10,2013 as submitted.
4 ADDIT10NSノ REViS:ONS
There were no add tions or revisions to the agenda
5 COMMiSSiON OFFICER ROTAT10N POLiCY
Chair Karen Spiegel presented her proposed revision to the Commission's
Administrative Code related to the officer rotatlon policy.
Anne Mayer stated this revision provides the Commission with the maximum flexibility
when selecting officers and described the potential compositions of the slate of officers.
RCTC Executive Committee Minutes
September 11,2013
Page 2
Commissioner John Benoit expressed support for the revision and stated that while he
agrees with giving city members more opportunities to serve as an officer of the
Commission, the revision could potentially create more competition resulting in more
nominees,
Anne Mayer concurred and stated staff will review the election process in the
Administrative Code to determine if it addresses the potential of multiple nominees. lf
the election process addresses multiple nominees, this item will be forwarded to the
Commission at lts October meeting. lf not, staff will return to the Executive Committee
with a recommendation to revise the election process to accommodate the revised
officer rotation policy, then forward both items to the November Commission meeting.
M/S/C (Benoit/Jeffries) to:
Amend the Administrative Code to modify the current rotation policy of
Commission officers; and
Forward to the Commission for final action.
ADJOURNMENT
There being no other items to be considered, the Executive Committee meeting
adjourned at 9:15 a.m.
Respectfu lly subm itted,
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Jen nifer Harmon
Clerk of the Board
AGENDA lttEM 5
R′yfRS′DE COυ rVttγ TRANSPORTArrOAr COMЛ
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DATE:october 9, 2013
TO:Executive Committee
FROM:Michael Blomquist, Toll Program Director
THROUGH:Anne Mayer, Executive Director
SUBJECT:Toll Program Organization Plann ing
2)
3)
4)
STAFF RECOMMENDAflON:
This item is for the Committee to:
Provide input regarding the future organizational changes necessary to structure the
Commission for its recognized future as an operating toll agency by 2017;
Provide input regarding the proposed hybrid organizational structure to provide needed
functions by both Toll Program staff and other Commission department staff while
maintaining a small Commission staff overall;
Provide input regarding the proposed plan to contract out the majority of the future
operations and maintenance work to the private sector while maintaining oversight and
overall program management responsibilities;
Authorize staff to issue a future request for proposal for additional Toll Program
Organization services to provide tolling processes and procedures, hiring and retention
strategy, Enterprise Resource Planning and lT strategy, marketing and communications
strategy, and other services; and
Authorize staff to return to the Commission in the future for specific authorization
requests to hire personnel, contract authority for necessary services, and budget
authority needed to implement the Toll Program Organization.
BACKG ROU ND I N FOR MATION :
The Commission's Toll Program Develooment
ln December 2006, the Commission adopted the lo-Year Western Riverside County Highway
Delivery Plan (Delivery Plan), which calls for the development of tolled express lane corridors
within state Route 91 and lnterstate 15). The 91 Project will add tolled express lanes and
general purpose lanes along SR-91 from the Orange County line to Pierce Street and along t-15
from SR-91 to Ontario Avenue. Final design and construction are underway with a planned
traffic lane opening in 2017. The l-L5 Express Lanes will add approximately 14 miles of tolled
express lanes along l-15 from SR-60 to Cajalco Road. Preliminary engineering and
environmental studies are underway with a planned traffic lane opening in 2020.
Future ODeratinq Toll Aqencv
Agenda ltem 5
With the future opening of tolled express lanes the Commission will further expand its mission
to improve mobility by becoming an operating toll agency for the first time in its history. The
Commisslon has embarked on an ambitious Express Lanes program that will operate for many
decades. Upon opening the 91 Express Lanes in 2017 and the l-15 Express Lanes planned for
202o, the Commission will operate and maintain over 70 lane-miles of tolled express lanes, be
responsive to express lane customer issues, make debt payments, collect toll revenue, process
transactions, and be responsible for express lane safety and motorist assistance.
Structuring the Organization lor Success
ln late 2012, staff hired Cambria Solutions, lnc. (Cambria) to perform an organization study to
help the Commission determine the appropriate future structure of the organization. The
structure needs to provide the skills, experience, and flexibility to allow the Commission to
successfully operate the SR-91 and l-15 Express Lanes, consider best industry practices, and stay
consistent with the Commission's culture of having a lean staff. Cambria has personnel with
unique experience and qualifications for planning and operating Southern California toll
agencies and was determined to be well suited for this preliminary effort. Specifically, Cambria
was tasked with the following scope of work:
Task l l
Task 1 2
Task 1 3
Task 1 4
Task 1 5
Develop Toll Program Guiding Principles, Values, Goals and Objectives and
Success Criteria
Develop Organizational Alternatives Report, Lessons Learned/Best Practices
Develop Organizational Assessment Report
Develop OrBanization Structure Options and Preferred Organization Structure
Develop lmplementation Roadmap
The following information summarizes the results of the above scope of work.
Toll Progrom Guiding Principles, Volues, Goals ond Objeaives ond Success Criteia
In order to provide a foundation to define the way in which the Commission will approach the
development and operations of its Toll Program, as well as measure its success, Cambria
worked with Commission staff to develop Toll Program Organization Values, Goals and
Objectives, and Success Criteria. These help drive organizational structure as well as serve as
the basis for making decisions and evaluating the performance of the Commission's Toll
Program.
The values of the Toll Program Organization mirror the Commission's values and are listed in
Section 2.2.1 of the attachment - BCIC Toll Progrom lmplementotion, Phose 1 Tosk 1.5-
lmplementotion Roodmop Ior detailsl
The goal of the Toll Program Organization was identified as:
To deliver ond operote RCTC's Toll Program ond focilities in o monner thot delivers high
volue ond best serves the commission, its toxpoyers ond customers.
Agenda ltem 5
Specific Toll Program Organization objectives were also identified. Like the values, Toll Program
goals and objectives drive Commission decisions and activities.
Establishing success criteria is integralto understanding whether the Commission is successfully
implementing and/or operating the Toll Program. Specific success criteria for the Commission's
Toll Program were proposed by Cambria. ln the future, specific, measureable metrics will be
developed around these success criteria.
Stokeholder Review
ln order to capitalize on tolling industry best practices while also minimizing the impact of a
new organization within the Commission structure, Cambria conducted interviews with internal
and external stakeholders to Bather input on the best approach to implementing a Toll program
organization. using this input, cambria prepared organizational structure options for the
Commission's consideration. A summary of the activities and key findings are below.
Extemol Review of Other Toll Agencies: Best Proctices Reseorch
Cambria worked with the Commission's Toll Program Director to identify and finalize the list of
public and private sector toll agencies to be interviewed. The list of agencies (see attachment -
RCTC Toll Progrom lmplementotion, Phose 1 Tosk 1.5- tmplementotion Roodmop for details)
encompasses a wide variety of perspectives regarding implementing toll facilities and the
organizational structures set up to support them. The results revealed that while all
organizations interviewed had relatively the same functions and overall goals they each had
different organizational structures. Each appears to work equally as well and serve to
accomplish their respective goals. Key drivers of organizational structure include the size of the
organization, whether it is stand alone or functions within a larger organization, and the
organization's philosophy regarding using in-house versus contract staffing. There was no
consistency regarding the ratio of in-house versus contract staffing nor did the literature review
indicate that any such norm existed.
For example, the Washington State Department of Transportation stated that its toll operations
organization has a current in-house staff of 21 full-time equivalent (FTE) employees to
13 contractor employees. This is reflective of a toll organization that has matured and brought
on more in-house staff as it depends less on contractors to support its key operational
functions. However, a similarly mature facility, the orange county Transportation Authority
(OCTA) 91 Express Lanes, is managed by 2.5 FTE OCTA staff with support from other OCTA
departments (e.g. marketing, accounting) as needed. OCTA prefers to retain minimal in-house
staff and outsource a majority of their functions to Cofiroute U.S.A., with agency management
oversight.
lnternal Review: Orgonization Assessment
Staff provided Cambria access to existing management reports, audits, data, and other
information which helped provide an understanding of the current organization structure,
staffing levels, and insight as to how the Commission's plans to operate the Commission,s 91
Agenda ltem 5
Express Lanes. Cambria also interviewed key RCTC staff in relevant proBram areas (see
attachment - RCTC Toll Progrdm lmplementotion, Phose l Tosk 1.5- lmplementotion Roodmop
for details) for detaals). lnput from each program area was obtained including desired
functions, structure, and governance of the toll organization, integration with other programs,
and potential impediments to successful Toll Program implementation (e.g. redundancies,
technology gaps, and communications issues). Several themes and concepts emerged and are
listed below:
Current Orqanization Structure
Those interviewed are clearly engaged and committed to the success of the
Commission's Toll Program. The current Commission organization structure works well
and promotes collaboration among departments. lnterviewees see the Toll Program as
going well so far.
The Commission maintains a small organization making significant use of consultants to
accomplish work. The Commission's policy that no more than 4 percent of costs can be
attributed to the Commission personnel may need to be reconsidered, relative to the
Toll Program, depending on staffing models.
Future Organization Structure
lnterviewees acknowledge that the organization will need to change to meet the
requirements of the Toll Program. Most see an expansion in volume of their current
functions with additional volume and organization emphasis on operating the Toll
Program as a business enterprise focused on customer service.
The role of the Toll Program Director and Toll Project Managers will need to be defined
relative to development and construction activities versus operations and maintenance.
A growing workforce to support the Toll Program may create a need for dedicated
Human Resources (HR) staff allowing a transfer of responsibility for this HR function
from the Finance staff currently assigned the role. (NOTE: The hiring of a dedicated HR
administrator already occurred this fiscal year due to the current HR needs and
anticipated future accounting and HR needs of the Toll Program Organization.)
RCTC'S technoloBy management needs will increase significantly with the Toll program
implementation requiring additional technology resources to support a larger and more
complex data communications and reporting system.
Additional resources to manage the growing number and complexity of contract and
procurement activities will be needed.
The Toll Program organization structure could expand exponentially if the Commission
decides to pursue in-house staffing of many functions currently planned for contracting
out for the 91 Express Lanes, as part of the l-15 Express Lanes operations and
maintenance.
Agenda ltem 5
Needs and Opportunities
The Toll Program will be more customer-centric in nature requiring additional resources
and a different approach to outreach/ma rketinB than the current program.
lnterviewees indicate that they would benefit from meeting with their counterparts
from other toll agencies and from training and mentoring opportunities to prepare
themselves to take on additional responsibilities.
There may be interest for employees to become involved in Toll Program operations.
The Commission may consider identifying and preparing those employees for new
positions and/or responsibilities through cross training, educational opportunities,
internal workshops.
There are a number of risks that could, if realized, impede the Commission from
effectively constructing and operating its toll facilities. The Commission may want to
consider a risk management strateBy to regularly identify risks and risk mitigation
strategies.
There may be economy of scale opportunities and other benefits by combining Toll
Program maintenance and operation oversight with existing rail station oversight by
creating an Operations Director to oversee all the Commission maintenance and
operations.
Key Toll Progrom Duties
Based on internal and external peer agency interviews Cambria identified key duties that will
need to be performed in order to fully support the Toll Program going forward. The following
table outlines the high-level functions needed both during both the development and
operations phases. Some functions may require increased effort from the Commission's
current functions while others are entirely new to the future organization.
Provide policy guidance (i.e. analyze, develop, approve)
Resolve escalated risks and issues
Nurture relationships with OCTA and other regional
stakeholders at the political level
General legal support, LeBal review of policies and
contracts
. lmplement Board policy direction and establish overall Toll
Program direction (e.9. toll levels, account policies)
. Resource allocation, budgets, staffing, and contract
services
o Resolve escalated risks and issues
o Federal, State and regional matters (e.g. national
interoperability)
o Public lnformation Officer/Media relations
Agenda ltem 5
FunctionalArea Speclfic Duties which would Support the RCTC Toll procram
Policy
LegalCounsel
Executive
Finance and Accou nting Capital financing, lender/bond holder relations and
compliance
Budgeting and revenue analysis
Cash management, accounts payable, and accounts
receivable
Toll accounting, reconciliation, audit
Financial reporting and auditing
General Administration Risk management
Procurement: vendor procurement
Collections
Human resou rces
and contract support
Government Relations Legislative support
Project
Development/Delivery
91 and l-15 Express Lanes development and construction
Community relations and issue management
Regional transportation planning and fund programming
for tolling
Marketing, branding, events, and communications
Toll Operations Overall program management and oversight of all
functions
Maintenance of toll ops. and customer service center and
roadway
Traffic operations, customer assistance patrol, CHP, toll
operations
Account management, revenue collection, violation
processing
Customer service, transponder inventory and sales
ITS management, maintenance, data management and
modeling
Analysis of toll data, data modeling, technology
Reports, communications, document management
Developing and Seleding o Toll Prcgrdm Orgonizotion Model
The prior work served as a context to create three potential Toll Program Organization models:
. Option t Dedicoted Toll Structure. Assumed that the Toll Program Organization
functions through a "stand-alone" department with minimal support from other
Commission departments creating an essentially separate enterprise within the
Commission.
. Option 2 Motrix Toll Structure. Assumes that other Commission departments were
responsible for providing a majority of functions to the Toll Program Organization.
. Option t Hybrid Toll Structure. Assumed that there was a mix between functions
provided by the Toll Program Organization and the rest of the Commission departments.
Agenda ltem 5
For each option high level considerations, a description of the dedicated and matrixed
functions, and a functional organization chart were created and reviewed. Staff selected
Option 3 Hybrid Toll Structure because it best met identified needs and constraints. As
indicated in the functional organization chart below, activities directly associated with the Toll
Program will be primarily provided by Commission staff and consultants dedicated to the Toll
Program. Support activities (e.g. procurement, HR, etc.) will be provided by other Commission
staff on a matrixed or shared basis with other Commission programs.
Project Development, Design-Build
Project Mana8ement /
Coordination, including tolling
system
Project Development,Design-Build
Project Management and
Construction Management
Design-Build Development
Procurement
Human Resources
Budgeting
AccountinB
Financial Reporting
Public Outreach/Community
Relations
LegalSupport
Legislative Support
Operations
Management/Coordination+ |
Toll Business Analysis* *
Tolling Program Analysis
Traffic and Revenue Studies
Financial Studies
Maintenance & Operations**
Customer Service* *
Toll Program Marketing*+
Toll System/lTS Managementt+
Procurement
Human Resources
Budgeting
Accounting
Financial Reporting
Toll Accounting, Reconciliation,
Audit **
Public Outreach/Community
Relations
Legal Support
Legislative Support
Functions not currently provided under the Toll Program are indicated by a double asterisk (**).
Activities in bold will likely require staff or consultant resources to be added to the other
departments in order to support the Toll Program.
Agenda ltem 5
lmplementing the Toll Program Organization
A seven year Toll Program implementation plan was conceived where short term (2013-2015),
medium term (2016-2019), and long-term (2020 and beyond) actions were determined by type.
This approach was taken to tailor the implementation schedule to the planned opening of the
91 Express Lanes in 2017 and the l-15 Express Lanes in 2020. Section 4 of attachment L to this
agenda report (RCfC Toll Progrom lmplementotion, Phose 1 Tosk 1.5- lmplementotion
Roodmop) provides further detail regarding action description, timing, and likely responsible
person. The action list is not exhaustive but is representative of the breadth of issues that will
need to be addressed as part of the Toll Program implementation.
Summarv of Recommendations
Staff is bringing forward to the Executive Committee the summary of this Toll Program
Organization work and seeking confirmation of the general direction and principles by which
the Commission's future Toll Program Organization would operate.
Attachment: Draft RCTC Toll Program lmplementation Plan
Agenda ltem 5
DRAF丁
RCTC Toll Program
lm plementation
Phase 1, Task 1.5 - lmplementation Roadmap
Updated June 24, 2013
Riverside County Transportation Commission
Toll Program Organization - lmplementation Roadmap
........16
4.1.1 Oversee Toll Pro9ram......................... .....................15
4.1,.2 Develop Toll Program Processes and Procedures............ .....................1G
4.1.3 Develop Enterprise Resource Planning (ERP)/fechnology Support Needs and Strategy...17
4.1.4 Conduct Change Management and Communications Activities within RCTC.................... 17
4.1.5 Establish Policies regardingToll Program ........................ ..................... 18
4.1.6 Manage and Oversee Toll Program Consultants, Vendors, and Service Providers ............18
4.7.7 Participate in lndustry Events and Professional Deve1opment........................................... 18
4.2 Matrix Functions with Other RCTC Departments ............... .......................... 19
4.2.1 Develop Strategy Related to Matrix Functions.............. .......................19
4.2.2 Evaluate Areas of Need........................ ...................19
4.2-3 Assist Departments to lmplement Changes..................... .....................19
4.2.4 Ongoing Coordination......................... .................... 20
4.3 Proiect Development and Delivery for 91 Express Lanes .. ...........................20
4.3.1 Manage and Coordinate Project Development and De1ivery.............................................20
4.4 Project Development and Delivery for l-15 ....................... ..............-........-...2L
4.4-1 Hire l-15 Proiect Mana9er................... ....................23
4.4.2 Conduct Pre-development Activities . .....................23
4.4.3 Procure Construction Management Firm ........................ ....-................24
4.4.4 Procure Construction Contractor(s)... .-...................24
4.4.5 Manage and Coordinate Project Development and Delivery............................................. 25
CAMBRIA Page 2 ot 37
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Riverside County Transportation Commission
Toll Program Organization - lmplementation Roadmap
4.5 Operations & Maintenance (O&M) ............................ ..................................25
4.5.1 Finalize Cooperative Agreements....... ....................27
4.5.2 Develop and Maintain fuset Management Strategy and Plan ...........................................28
4.5.3 Hire Toll Operations Mana9er............. ....................28
4.5.4 Oversee Roadway and Toll System O&M Activities........... ...................28
4.5.5 Procure l-15 O&M Vendo(s) ............. .....................29
4.6 Customer Service . .............................29
4.6.1- Develop Customer Service Strategy.... ....................29
4.6.2 Procure Customer Service Resources . ....................30
4.6.3 Monitor Operations at the Customer Service Center........ ...................30
4-7 Marketing............. .............................31
4.7 .l ldentify Marketing Strate9y................ ....................31
4.7.2 Procure Toll Marketing Resources...... ....................31
4.7.3 Oversee Marketing Activities............... ...................31
4.7.4 Conduct Marketing Activities............... -.-.--...-....-...-32
4.7.5 Procure lntellectual Property (lP) Resources............. ...........................32
4.7 .6 Oversee and Conduct lntellectual Property Activities..... .....................33
4.8 Toll System / ITS Management ........... ............................33
4.8.1 Develop lnformation Technology (lT) 5trategy.................. ...................33
4.a.2 Procure Toll System / lntelligent Transponation System (lTS) Firm to lmplement System
for l-15 33
4.8.3 Oversee 91 Express Lanes Toll/lTS Vendor System Deve|opment......................................34
4.8.4 Oversee l-15 Toll/lTs Vendor System Development.......... ...................34
4.8.5 Manage ITS Vendor over Maintenance Phase................. .....................35
4.9 Toll Business and Data Analysis........ ..............................35
4.9.L Hire Toll Business Ana|yst.................... ...................35
4.9.2 Conduct Business Ana1ytics.................. ...................36
4.9.3 Develop and Maintain Toll Strategic/Master P|an................. Errorl Bookmark not defined.
4.9.4 Develop Reports and Communications ........................... .....................36
4.9.5 lmplement and Maintain Toll Program Digital "Library": lnformation Management ........36
4.9.6 Research Toll Technology lnnovations ....................37
5.0 Next Steps ............ .................................37
CAMBRIA Page 3 of 37
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Riverside County Transportation Commission
Toll Program Organization - lmplementation Roadmap -@
1.0 Overview
The Riverside County Transportation Commission (RCTC) is moving forward in implementing a toll
organization to manage the construction and operations of the 91 Express Lanes Extension and the
lnterstate 15 Express Lanes toll facilities (Toll Program). RCTC has engaged Cambria Solutions (Cambria)
to assist with that effort.
This document, the lmplementqtion Roodmop, is the final deliverable of phase I of the overall
organizational design effon. This lmplementotion Roodmop sets forth a seven year, three-phased
process for addressing Toll Program implementation, toll facility development, and toll facility
operations and maintenance (O&M). Using industry standard practices tailored to the unigue aspects of
RCTC, the lmplementotion Roodmop sets forth a sequence of actions which guide the oversight,
development, implementation, and change management aspects of implementing an organizatton
structure to support RCTC'S Toll Program.
This report is based on Cambria's work to date and is designed to:
ldentify key priorities - ldentify which tasks/duties of the Toll program are the most critical and
urgent in terms of priority and timing of implementation. Specifically, which items should be
implemented in the near-term, mid-term, and long-term, along with the rationale for their
implementation timing.
ldentify potential dependencies - ldentify potential dependencies that must be addressed in
the implementation plan. This will be important to determining the overall implementation
sequence.
Define an implementation roadmap - ldentify a high-level organization implementation
schedule and narrative. Due to organizational preferences, resource constraints/timing and the
need to find, recruit, and hire staff or consultants, it is likely that key functions should be
implemented in a phased approach. The implementation roadmap recommends how the Toll
Program functions might be phased in over time.
It is important to note that the recommended staffing and lmplementation Roadmap in this
document reflects what will be needed to accomplish the 91 Express Lanes and l-15 Express Lanes
projects, based on current plans and Rcrc's organization structure and readiness to deliver and
operate those facilities. Should RCTC move forward with additionaltollfacilities in the future,
additional staffing will be required (Toll Program and support functions), as well as potentially
modifications to the Toll Program organization structure.
The lmplementation Roadmap contains the following sections:
. Activities and Key Findings - summarizes the history of the project leading up to this
implementation roadmap
CAMBRIA Page 4 of 37
Riverside County Transportation Commission
Toll Program 0rganization - lmplementation Roadmap
Hi8h-Level lmplementation Diagram - illustrates at a high levelwhat tasks need to be
completed within each functional area and potential timing for each task
Detailed lmplementation Activities - describes detailed activities which should be conducted
for each task area
2.O Background
This section provides an overview of tasks completed to date (Tasks 1.1, 1.2, 1.3, 1.4), which contributed
the development of the lmplementation Roadmap. Details are included in the respective documents for
those tasks, which have been previously submitted to RCTC.
As part of its long term strategy to increasing mobility in the lnland Empire and Southern California
regions, RCTC is pursuing two major infrastructure projects that include tollfacilities as important
components.
The first pro.iect (SR-91) addresses the second most congested commute in the nation. RCTC plans to
widenSR-g1 and construct two tolled express lanes in the median ofthe existing freeway. Thesetwo
tolled express lanes will accompany a new general purpose lane from the Orange County line to l-15, to
be completed by January 2017 and will essentially be an extension of the existing OCTA-operated 91
Express Lanes. The second project is the proposed l-15 freeway widening, to be completed by 2020.
This project includes: 1)two tolled express lanes and one mixed flow lane in each direction from SR-60
to 5R-74, and 2) one high occupancy vehicle (HOV) lane in each direction from SR-74 to the l-15/l-215
interchange. RCTC is currently working on an agreement with the Federal Highway Administration
(FHWA) for TIFIA funding for the projects, and has received State legislative approval for both projects.
ln light of these major infrastructure improvements, RCTC is seeking to understand how best to organize
to plan, construct and operate the above-mentioned facilities. RCTC already has some staff and several
consultants in place to provide services relative to the two proiects. As RCTC moves closer to project
financing and construction, it desired to know if the current and proposed levels of in-house staffing and
consultant support are sufficient, or the right "mix", to provide the most efficient and effective delivery
and operation of these two projects. Towards that end, RCTC asked Cambria Solutions (Cambria) to
conduct an analysis that would result in the identification of a proposed organization structure that
would best serve its needs going forward, as well as an implementation strategy for such an
organization structure.
2.7 Scope of Services
RCTC has a need for a broad range of services in order to pla n for and implement an organization that
can oversee and manage the development and operation of the SR-91 and l-15 toll facilities. To address
those needs, Cambria conducted the following activities based on an understanding of RCTC's needs and
the Cambria team's background in "standing up" tolling and program management organizations.
Cambria worked with RCTC on each task to customize the methodology based on the relevant
CAMBRIA Page 5 of 37
-g
Riverside County Transportation Commission
Toll Program Organization - lmplementation Roadmap L璽
stakeholders, the context of the situation, and RCTC'S specific needs, as well as to establish pro.iect
schedule.
The following diagram illustrates Cambria's proposed approach to RCTC'S requirements- Phase 0 and
Phase t have been completed as part of this engagement, and Phases 2 and 3 are proposed future
phases. Cambria has modified this approach based on our evolving understanding of RCTC'S needs.
Specifically, we have updated Phases 2 and 3 to incorporate implementation activities outlined in this
lmplementation Roadmap.
.Oevelop RCTCTollinS
ProSram vision and
charter
.ldentifo organiration
alternatives, leSson5
learned and best
practices from other toll
facilities
.Conduct organizational
assessment
.ldmtifo organization
structure options and
facilitate decision-
makingprocess
.Develop implementation
roadmap
.Oetail all start-up
activities in a Microsoft
Project Ganti chart,
includingtimin&
dependencies and
resource loading
.oevelop procesles and
procedures, including
"mataix" organization
func-tional requirements
and action plan
.Develop strategies and
approaches
.Develop and support
procurements for
additional resources
.Conduct implementation
activities, related to:
operationalizing Toll
Program Guiding
Priniples and Goals and
Obiectives, recruitment,
team development and
trainin& ERP and toll
technology
implementation, change
management, leaming
strategy, external
communications,
marketing roll-out, and
other implementatjon
activities as needed
.Conrirm internal project
management processes
.Conduct project kick off
.Establish
communications
structures, including
reporting processes
These activities are based on an understanding that RCTC will pursue toll options for the SR-g1 and l-15
projects. While this lmplementation Roadmap considers the activities required to design, build, finance,
operate and maintain these two projects, it does not pre-suppose the project delivery method(slto be
used for l-15 (e.g. self-perform, contract, DBFOM, PPP, pubic-public partnership, etc.). This will be part
of a future planning activity for l-15 and potentially future projects; specifically an evaluation of the
most efficient/effective project delivery and operations method, given where RCTC'S Toll Program is at
that time. These planning activities should consider impact on the organization, staffing, schedules, etc.
RCTC may need additionalToll Program and support resources to support these projects.
2.2 Activiticsandl(.]!,i'indings
ln order to identify RCTC'S goals and preferred approach/structure for its Toll Program organization and
capitalize on industry best practices in tolling while also being mindfulto organization change
management factors (i.e. minimizing the impact of a new organization within the RCTC structure),
Cambria conducted interviews with internal and external stakeholders to gather input on the best
approach to implementing a Toll Program Organization. Using this information and Cambria's tolling and
organization structure expertise, Cambria prepared organizatio na I structu re options for RCTC's
consideration. The below information summarizes the activities and key findings of those efforts.
Complete information has been previously submitted as a series of separate reports to RCTC.
CAMBRIA Page 6 of 37
PHASE 2:PROGRAM
SuP,ORT
INFRASTRUCTURE
PHASE 3:CONDUCT
IMPLEMENTAT10N
ACTIViTにS
Riverside County Transportation Commission
Toll Program Organization - lmplementation Roadmap
2.2.1 Or-ganizatioll Gui(ti,rg Principlos ('lask 1.1)
Cambria worked with the RCTC Pro.iect Manager (PM) to develop a set of principles to guide the
development and operations of RCTc's Toll Program and organization- The purpose of the TollinB
Program Organization Guiding Principles is to provide a framework which defines the way in which RCTC
will approach the development and implementation of its Tolling Program. The Guiding Principles help
drive organizational structure as well as serve as the basis for making and evaluating decisions and
performance of RCTC's Tolling Program. RCTC's Toll Program Guiding Principles include:
. Commitment - to excellence in all activities, including timely, cost-effective project delivery and
operations.
Responsibility - Maintaining a high degree of personal responsibility over pro.lect decisions and
agency actions.
Accountability - for pro.iect outcomes and agency decisions.
Responsiveness - to member agencies and stakeholders and constituents. Maintaining high
performance on projects and in keeping commitments to project and agency stakeholders and
constituents.
Collaboration - working collaboratively with all stakeholders.
Leadership - in delivery and operations of transportation facilities
The Guiding Principled document also documented RCTC's Purpose for the Toll Program Organization,
Goals and Objectives of the Toll Program organization and how success of the Toll Program will be
measured.
2.2.2 Extel.n.rl Revierv: llest Practiccs llcscaICh ('I'.lsk 1.2)
Cambria worked with the RCTC Proiect Manager (PM)to identify and finalize the list of public and
private sectortoll agencies to be interviewed. The list of agencies encompasses a wide variety of
perspectives with regards to implementing tollfacilities, and the organizational structures set up to
support them. Cambria interviewed executives at each ofthe agencies, and facilitated the discussion
using standard questions. Below is a list of the toll organizations interviewed, and their respective toll
facilities:
. Bay Area TollAuthority (San Francisco Bay Area Bridges)
. Colorado High Performance Transportation Enterprise (l-15, US-36)
o E-470 Public Highway Authority (Colorado E-470)
. Georgia State Road and Tollway Authority (l-85)
. tos Angeles County Metropolitan Transportation Commission (l-10, l-Uo)
. Orange County Transportation Authority (SR-91)
. San Diego Association of Governments (l-15, SR-125)
. Transurban (l-95, l-495, Pocahontas Parkway)
. Transportation corridor Agencies (sR-73, SR-261, SR-241, SR-133)
. Utah Department of Tra nsportation (l-15)
. Washington State Department of Tra nsportat ion (SR-167, SR-520)
"璽
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Riverside County Transportation Commission
Toll Program Organization - lmplementation Roadmap
Cambria's research revealed that while all organizations interviewed had relatively the same functions
and overallgoals, they each had different organizationalstructures. Each appears to work equally as
well and serve to accomplish their respective goals. Key drivers of organizational structure include the
size of the organization, whether it is "stand alone" or functions within a larger organization and the
organization's philosophy regarding using in-house versus contract staffing. There was no consistency
regarding the ratio of in-house versus contract staffing; nor did the literature review indicate that any
such norm existed. . For example, WSDOT stated that their toll operations organization has a current in
house staff of 2L FTES to 13 contractors. This is reflective of a toll organization that has matured and
has brought on more in house staff as it depends less on contactors to support its key operational
functions. However, a similarly mature facility, the OCTA 91 Express Lanes, is managed by 2.5 FTE OCTA
staff with support from other OCTA departments (marketing, accounting) as needed. OCTA prefers to
retain minimal in-house staff and outsource a majority of their functions to Cofiroute U.S.A., with
agency management oversight.
2.2.3 Intenral Review: Organization Asscssmcnt ('Iask ,.3)
As part of this overall Toll Program implementation, RCTC provided access to existing management
reports, audits, data, and other information which provide insight into the potentialfunctions, purpose,
or activities ofthe current and future Toll Program. Cambria conducted a high-level review ofthese toll-
related documents to gain an understanding of the current organization structure and staffing levels, as
well as insight regarding how RCTC plans to operate the 91 Express Lanes extension. These documents
included:
. RCTC Organization Chart
. 207212073 RCTC Budget
. Caltrans RCTC 91 Project Toll Facility Agreement
o Vendor O&M Contract Cost Estimates (spreadsheet)
. 91 Project Concept of Operations
. TIFIA Letter of lnterest December 2011
o Draft RCTC OCTA Cofiroute Operations and Maintenance Agreement
. OCTA RCTC Cooperative Agreement for the 9L Express Lanes Extension
. lnvestment Grade Traffic and Revenue Study
. Annual Operations and Maintenance Staff Costs with RCTC staff (spreadsheet)
As part of this assessment, Cambria also interviewed key RCTC staff in relevant program areas (e.g.,
project development and implementation, contracts administration, legal, training, communications and
community relations, finance, construction, etc.). The interviews served to gather input from each
program on desired functions for the Toll Organization to provide key points on integration with other
programs, initial ideas about the Toll Organization structure and governance, and potential impediments
to successfulroll Program implementation such as redundancies, technology gaps, communications
issues and siloed resources. The following RCTC internalstaff/stakeholders, contract legal counsel and
Eechtel staff were interviewed as part of this effort. lnterviews were held January 16-24, 2013 and
included the following RCTC staff.
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二璽
Riverside County Transportation Commission
Toll Program Organization - lmplementation Roadmap
o Anne Mayer - Executive Director
. John Standiford - Deputy Executive Director
. Steve DeBaun - LegalCounsel
. Cathy Bechtel- Proiect Development Director
. Michele Cisneros - Accounting and Human Resources Manager
. Theresia Trevino - Chief Financial Officer
. George Nomura - Proiect Manager - Bechtel
. Eliza Echevarria - Community Relations Manager
. Aaron Hake - Government Relations Manager
. Matt Wallace - Procurement Manager
The information gathered from the interviews provides considerable insight regarding how key internal
stakeholders view RCTC's readiness and options for implementing its Toll Program. Severalthemes,
concepts and ideas emerged from this process that can be carried over into the next phase of analysis.
Some of the themes that emerged from the interviews are listed below.
Current Orqanization Structure
. Those interviewed are clearly engaged and committed to the success of RCTC'S Toll Program.
. RCTC maintains a small, relatively flat organization structure and makes significant use of
consultants to accomplish its work activities. RCTC has a policy that no more than 4% of costs
can be associated with RCTC administrative personnel. This may need to be revisited in the
future, relative to the Toll Program, depending on staffing models.
. The current RCTC organization structure works well and promotes collaboration among
departments.
o lnterviewees see the Toll Program as going wellso far.
Future Orqanization Structure
. lnterviewees acknowledge that the organization will need to change to meet the requirements
of the Toll Program. Most see an expansion in volume of their current functions, with additional
volume and organization emphasis on operating the Toll Program as a business enterprise
focused on customer service.
o The role ofthe Toll Program Director and Toll Pro.iect Managers will need to be defined as to
their focus relative to development and construction activities versus operations planning and
management.
. Expansion of the Toll Program may create a need for dedicated Human Resources staff to
provide the necessary support for a growing workforce and to free up Finance staff currently
assigned to the HR function.
o RCTC'S technology management needs will increase significantly with the implementation of the
Toll Program. This will require additionaltechnology (lT) resources to support a larger and more
complex data communications and reporting system.
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Page 9 of 37
Riverside County Transportation Commission
Toll Program Organization - lmplementation Roadmap
. RCTC will need additional resources to mana8e the growing number and complexity of contract
and procurement activities.
o The Toll Program organization structure could expand exponentially if RCTC decides to pursue
in-house provision of some functions currently planned for contracting out for the 91 Express
Lanes, as part of l-15 Express Lanes delivery/financing and operations planning.
Needs and Opportunities
The Toll Program will be more "retail" and customer-centric in nature, requiring additional
resources and a different approach to outreach and marketing than the current program.
lnterviewees indicate that they would benefit from meeting with their counterparts from other
toll agencies, and could benefit from training and mentoring opportunities to prepare
themselves to take on additional responsibilities.
There may be interest within RCTC for employees to become involved in Toll Program
operations. RCTC may want to consider identifying and preparing those employees for new
positions and/or responsibilities through cross training, educational opportunities, internal
workshops.
There are a number of things that could impede RCTC from an effective construction and
operations of toll facilities (see Section 4.6). As a part of the development and implementation
of the Toll Organization, RCTC may want to consider regularly identifying risks and risk
mitigation strategies to manage the multiple areas of change.
There may be an opportunity for economies of scale and other benefits by incorporating Toll
Program maintenance and operations oversight into existing rail station and intermodal
programs (or vice-versa) by establishing an Operations Director (or Manager) position that
would oversee all RCTC maintenance and operations matters (contractualand in-house).
2.2.4 Dcvelopirrg and Selecting a Toll Progranr Organization Modcl (Task 1.4)
The external and interview reviews served as a context for developing various potential organi2ation
models, one of which was ultimately selected for implementation.
Option l was a Dedicoted Toll Orgonizotion Structure,which assumed that the Toll Program
Organization is responsible for providing a majority of functions primarily through a "stand-
alone" department, with minimalsupport from other RCTC departments. ln essence, the Toll
Program would stand as an almost separate enterprise within RCTC.
Option 2 was a Matrix Toll Structure, w h ich assumes that other RCTC departments were
responsible for providing a majority of functions to the Toll Program Organization.
Option 3 was a Hybrid TollStructure, which assumed that there was a mix between functions
provided by the Toll Program Organization and the rest of the RCTC departments.
CAMBRIA Page 10 of 37
―璽
Riverside County Transportation Commission
Toll Program Organization - lmplementation Roadmap
For each of the options, Cambria provided high-level considerations, a description of the dedicated and
matrixed functions, and a functional organization chart. More information on this Task is included in the
Task 1.4 Deliverable.
Ultimately, RCTC opted for Oplion 3, the Hybrid Toll Structure.Ihe below diagram displays that during
the development (current phase), construction and operations phases, RCTC will have a relatively small,
core group of employees focused 100% on the Toll Program and reporting vertically up to the Toll
Program Director, while other RCTC departments will provide "matrixed" support to the Toll Program,
while maintaining a vertical reporting relationship within their current reporting structure.
"璽
Project Development, Design-Build
Project Management / Coordination,
including tolling system
Project Development,Design-Build
Project Management and
Construction Management
Design-Build Development
Procurement
Human Resources
Budgeting
Accounting
Financial ReportinB
Public Outreach/Community
Relations
LegalSupport
Legislative Support
Operations
Management/Coordination* *
Toll Business Analysist*
Tolling Program Analysis
Traffic and Revenue Studies
Financial Studies
Maintenance & Operations**
Customer Servicex*
Toll Program Marketint'*
Toll System/lTs Management**
Procurement
Human Resources
Budgeting
Accounting
Financial Reporting
Toll Accounting, R€conciliation,
Audit.*
Public Outreach/Community
Relations
Legal Support
LeBislative Support
CAMBR:A Page u of 37
Riverside County Transportation Commission
Toll Program Organization - lmplementation Roadmap
Functions/activities not currently provided under the Toll Program are indicated by a double asterisk
(**). Additionally, activities in bold font are activities that will likely require staff or consultant resources
to be added to the other departments in order to support the Toll Program.
The remainder of this lmplementation Roadmap report identifies the various implementation activities
required to establish this organization structure within RCTC.
3.0 High-LevellmplementationDiagram
Below is a high-level implementation diagram showing the various activities that need to be undertaken
between now and 2020 to implement RCTC's Toll Program. The diagram also shows recommended
timing and interrelationships for the activities. Where the diagram shows addition of staff resources
(Toll Program or matrixed), these are based on information gathered from interviews with RCTC staff
and Cambria's experience in implementing toll organizations. We recommend validating the number of
matrix resources and timingthrough further discussions with affected RCTC staff. Afuturestepwill be
to further detail these and other steps into a highly-detailed CPM/Gantt chart. The sections that follow
the diagram provide the details that feed into the diagram.
CAMBRIA PaBe L2 ot 37
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Riverside County Transportation Commission
Toll Program Organization - lmplementation Roadmap
4.O Detailed ImplementationActivities
The following information discusses the functional areas and actions that will need to be taken to move
RCTC'S Toll Program toward successful implementation. We have also identified the position that might
"own" the responsibility for implementation. Thas initial "ownership" may change over time, depending
on future assignments and staff expertise. lt should be noted that initially, much of the ownership r€sts
with the Toll Program Director. During at least the next few years, where the Director will be
simultaneously building and starting up the 91 Express Lanes and planning the F15 Express Lanes (and
potentially other projects), there will likely need to be additional part-time consultant resources to assist
him with implementation of this lmplementation Roadmap.
The lists of activities within each task below are not exhaustive, but certainly give RCTC insight into the
breadth of issues that will need to be addressed as part of the Toll Program implementation. lt should
be expected that more activities and specific dependency relationships will be identified as further
planning and collaborative discussions occur.
4,1 ProgramManagenrent
Program management involves general oversight duties related to the operations of the Toll Program
Organization. This includes high-leveltoll-related policy decisions as wellas day-to-day management
processes and logistics. Ultimately, program management is responsible for the delivery and operations
of an effective Toll Program- The following information details functions and activities associated with
Program Management.
4.1.7 Ovorscc Toll Program (2013 - ongoing)
OWNER: Toll Program Director. The Toll Program encompasses a variety of functions, listed in the
sections below. ln order to facilitate the numerous toll-related functions simultaneously, there needs to
be strong oversight and management of day-to-day activities. This task area may include the following
activities:
Oversee all Toll Program operations
Manage budget and finances
Manage resources and resource allocation
Review escalated issues and risks
Establish the process for determining achievement of values and success criteria (where
practical)
Staff the joint OCTA/RCTC Toll Committee (91 Advisory Committee)
Participate in California TollOperators (CTOC) Executive Committee, Technical/Operations
Committee, and Legislative Committee
"璽
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Riverside County Transportation Commission
Toll Program OrBanization - lmplementation Roadmap
4,1.2 Develop Toll Proglaru Processcs rrrrl Plucetlu|cs (2013 - 2015)
OWNER: Toll Program Director. ln order for the Toll Program to run effectively, there must be well-
established and documented processes and procedures which govern the day-to-day operations of the
department. This task area may include the following activities:
o Finalize governance structure, including reporting structure for RCTC matrix departments
. ldentify and conduct strategic planning processes
. Operationalize Toll Program Guiding Principles and goals and objectives and establish overall
Program KPls/performance metrics
. ldentify organizational norms and alignment to the rest of RCTC
. ldentify decision-making processes and thresholds
. Draft and implement relevant standard operational policies and procedures, including
operations, roadway, incident management, disaster recovery, facility equipment and inventory
. Facilitate staff training on and manage adherence to standard operational policies and
procedures
4.1.3 Devclop Enterprise Resource Planning (ERP )lTechnology Suppoft Needs and
Stratcgy (2013 - 2015)
OWNER: Toll Program Director. ln order for the Toll Program data to integrate into the rest of the
RCTC's systems, there should be an assessment of the financial, administrative and technical functions
required for the Toll Program and how they align with the rest of RCTC. This may lead to implementation
of enterprise-wide systems and tools which may benefit the entire organization. This task area may
include the following activities:
. Review financial, administrative, and technical functions required for RCTc's Toll Program
. Review RCTC'S current technology and systems
. Develop a strategy and implementation plan for Toll Program-related ERP and technology
needs, including integration with the County systems
r Provide implementation support as needed (i.e. industry research, vendor quotes, vendor
procurement, software testing, implementation oversight)
4.1.4 Conduct Changc Managoment and Conrmunications Activitics wfthin RCTC (2013-
?o161
OWNER: Toll Protram Oirector. As with any potentia I cha nge, there must be an appropriate degree of
change management activities and communications in order to acclimate current staff to the impending
changes. Change management is critical in order to garner support and buy-in to the changes in the
organization, particularly if workloads will be increasing and/or reporting relationships and
responsibilities will change as a resutt of the Toll Program. This task area may include the following
activities:
o Develop and implement partnering (construction) and team building (operations) strategy,
including vision, values and priorities and leadership development necessary to grow core
competencies
(`′ヽ ヽlBRIA Page L7 ol !7
二璽
Riverside County Transportation Commission
Toll Program Organization - lmplementation Roadmap
. Develop internal communications strategy with consistent messaging
. Conduct site visits with other agencies to learn about individual roles and identify good models
. Present information to the Board
. Present information to all RCTC staff
4.1.5 Estalrlish Policies Regarding Toll Program (2013 - ongoing)
OWNERT Toll Program Director. Before operations and maintenance begin, the Toll program should
facilitate conversations and decisions for critica I toll-related policies. Depending on the issue, this may
involve various departments within RCTC. lt may also require the escalation of issues to the Board level.
At the end of the day, these policy decisions will provide a basis for day-to-day toll operations and
relevant system logic. This activity is shown extending through the opening of the l-15 facility, in that
depending on delivery and operations methodology selected, RCTC may need to modifu policies it puts
in place for the 91 Express Lanes, in order to have coordination between the two facilities. lnitially (and
ongoing), this task area may include the following activities:
. Establish business rules used to operate the toll facllities
. Establish the pricing policies
. Establish customer account policies
. Establish policies regarding for revenue/throughput balance
4.1.6 ManaBe and Oversee Toll Program Consultants, Vendors, and Servicc l,r.ovi(lr:rs
(2 013 - ongoing)
OWNER: Toll Program Director. Because RCTC will be relying heavily on consultant support for
specialized areas of expertise (i.e. construction, tolling system, operations), there should be strong
oversight and management over consultant, vendor, and service provider activities. This task area may
include the following activities:
. Prepare and negotiate contracts and agreements and amendments
. Administer toll vendor contracts and tracking of contract deliverables
. Review the tollvendor's performance against scope ofwork
. Review contract deliverables
. Validate required licenses and certifications
. Review tollvendor performance reports and invoices
4.1.7 P:rrticipate in Industry Events and Profi'ssional Devekrpnlent {2013 - ongoingJ
OWNER: Toll Program Director. As RCTC continues to build its industry expertise and standing as a
leader in toll operations, participation in industry events willgrow increasingly important. This task area
may include the following activities:
. Participate in IBTTA, TRB, Mobility 21, ITS CA and America and other industry events,
conferences, forums, webinars, committee positions Leadership Academy, etc.
. Present at various toll and transportation industry meetings, conferences and forums
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4.2 Matrix Functions vvith Other RCI'C Depilrtments
RCTC leadership has opted to implement a type of a matrix organization for its Toll Program, wherein
some functions are performed within the Toll Program organization and other functions are performed
by RCTC departments who specialize in that area of work. These matrix functions serve a supporting role
to toll operations. These functions include: Board of Commissioners, Legal Counsel, Executive Director,
Finance, Human Resources, Procurement, Government Relations, Community Relations, and
Programming & Planning. While a matrix organization model requires a great deal of coordination across
multiple reporting structures, it can greatly increase RCTC's overall scalability and flexibility.
4.?.1 Develop Stratogy Related to Matrix Functions (2013 - 2014)
OWNER: Toll Program Oirector. Before assigning specific support activities to other RCTC departments,
it is important to identify which areas of RCTC will be asked for support, what they will be asked to do on
behalf of the Toll Program, what potential impacts, economies of scale, etc. might occur, and identify
implementation needs, strategies and operating agreements. These strategies and agreements will
guide day-to-day activities, since they provide a framework within which matrix departments can
operate, relative to the Toll Program. Areas which may require a framework, for instance, may include:
procurement guidelines, finance policies (accounting treatment, chart of accounts, revenue recognition,
and audit process), aggressiveness of violation and collection procedures, etc. This task area may include
the following activities:
. ldentify departments which are impacted by toll operations and what the Toll Program will ask
them to do for support and the degree of their impact (i.e. low, medium, high)
. For areas which involve significant changes, define additional policy needs and decision
processes to guide potential changes
4.2.2 Evaluate Areas of Nccd (2013 - 2O14.)
OWNER: Toll Protram Dire€tor. Because of the overa ll impact to the organization, the Toll Program
should facilitate a gap analysis in order to identify the specific changes to the matrix departments which
may be involved in support roles to toll operations. ln addition to this gap analysis, there should be an
implementation plan to identify how any "gaps" will be addressed. This task area may include the
following activities:
ldentify departments which are impacted by toll operations and the degree of their impact (i.e.
low, medium, high)
For areas which have significantly increased functions, determine whether additional resources
are required
lf additional resources are required, identify implementation process and timeline based on
fund availability and toll implementation activities/timeline
4.2.3 Assist Departmcnts to Implement Changes {2074 - ZO|T'}
OwNER: Toll Program Oirector. Once an implementation plan has been identified to address potential
needs of matrix departments, the Toll Program staff should support the divisions in implementing the
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changes and updating relevant processes and documentation. This task area may include the following
activities:
Communicate with departments about upcoming changes to their workload and functions
Conduct training and site visits as necessary for staff to understand changes to their processes
Work with departments to update relevant documentation (i.e. job descriptions, policies and
procedures, handbooks)
Provide implementation schedules, training and other resources to promote smooth
implementation
4.2.4 Ongoing Coor(lination (201:i - ongoing)
OWNER: Toll Program Director. Because matrix departments will be involved in ongoing toll operations,
it is important to monitor these operations, identify any ongoing issues or risks, and provide support for
any growing areas of need. This task area may include the following activities:
Continue coordinating with departments with toll operations functions to determine whether
they require additional resources
Establish and monitor internal operational performance agreements/metrics
Regular evaluation and changes as necessary
4.3 Proiect Planning and Delivery for 91 Express Lanes
For purposes of the lmplementation Roadmap, Project Planning is defined as all work leading up to the
beginning of construction and operations (start-up and ongoing). Projecl Delivery refers to design,
construction and operations (stan-up and ongoing) activities. This implementation roadmap assumes
that the hiring of a Proiect Manager and procurement of construction and toll system contractors for
the 91 Express Lanes has already occurred. This also assumes that much of the operations for 9lX will be
done under contract with OCTA and Cofiroute USA (who provides operations services for OCTA on its
portion ofthe 91. Express Lanes). As such, this stage ofthe project primarily requires oversight ofthe
tollfacility delivery (construction, toll system delivery/integration, operations stan-up
4.3.1 Manirge and Oversoe Projcct Dolivery (2013 - ?O77')
OWNER:91 Express Lanes Project Manager. During prorect construction and delivery, it will be
important to provide project controls to the project, overseeing detailed proiect progress and
constraints and identifying how the proiect is progressing along its planned delivery. This task area may
include the following activities:
Develop and implement strategies related to the design, management, construction, and
delivery of projects
Direct the preparation and maintenance of contractor work plans, including pro.iect plan,
schedule, budget, and quality control obiectives
Develop, negotiate, and recommend approvalfor contracts and cooperative agreements with
other governmental agencies as needed
lf required, obtain preliminary approval from Caltrans on lT approach
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lf required plan lT testing approach with Caltrans
Oversee prorect scope
Oversee proiect budget
Oversee proiect schedule
Oversee project resources to help ensure that staffing levels align to the work expectations
Oversee final design, utility relocation, and right of way activities
Oversee project safety
Oversee environmental commitments and regulations
Facilitate substantial completion, final punchlist items, and project closeout
Facilitate Caltrans project acceptance
4.3.2 ManirSe Coordination Activitics lor Proiect Delivety (2013 - 2017)
OWNER: Toll Program Director. During project construction and delivery, it will be important to oversee
coordination activities with external stakeholders who may be affected by the toll road implementation.
This task area may include the following activities:
Oversee community relations
Coordinate with federal, state, and local agencies during proiect planning, design, and
implementation, and ensure compliance with any pertinent administrative requirements
Oversee project partnering relations (i.e. partnering process)
Review and approve contracts and cooperative agreements with other governmental agencies
as needed
. Facilitate stakeholder relations (i.e. lenders, bondholders, rating agencies)
,1.11.3 Ovelsee Construction Contractor Proiect Delivt:ry (2073 - 2077'l
OwNER:91 Express Lanes Project Manater and PCM Firm. During project construction and delivery, it
will be important for a PCM firm to provide day-to-day oversight over how the project is progressing
along its planned delivery. The 91 Express Lanes Project Manager will provide overall management and
direction. This task area may include the following activities. lt should be noted that the below list is
somewhat generic and that RCTC will develop its own detailed scope of activities for this Task:
Review pre-construction documents and conduct document constructability reviews
lncorporate client needs, standards, and end-user requirements into project scope
Manage the project documents through the pre-construction bid phase including drafting of
specifications, and issuance of approved plans, specifications, addenda, and analyzing bid results
Review and approve contractor's Schedule of Values (SOV)
Review and approve contractor's Baseline Schedule
Review contractor's site logistic plans and ensure minimal impact to surrounding neighborhood
and neighbors
Review Environmental lmpact Reports (ElR), CEQA and AQDM requirements and ensure that
requirements are incorporated into project scope of work and enforce compliance during
construction
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. Manage project schedule, budget, and progress payments of the Architect, Contractor, and
lnspection
. Coordinate and manage the timely submission and responses of contracto/s submittals, shop
drawings, and requests for clarifications to keep the project on schedule and in conformance
with proiect documents and District standards
. Review, estimate, negotiate, process, and track contractor's change order proposals and
monitor changes in proiect costs with overall pro.iect budget
. Manage and coordinate work with state and local agencies (Caltrans, County, Bureau of
Engineering, etc.) for approvals of right of ways, vacations, revocable permits, offsite scope
changes, and ultimate agency sign-offs and approvals
. Coordinate with utility companies for disconnecting abandoned utility lines, relocating services,
and providing new services for water and power, gas, cable W, telephone, and sewer
. Manage contractor's schedule and ensure that the contractor meets all critical milestones and
does not deviate from the pro.iect's critical path. lmplement and manage a project recovery or
acceleration schedule if needed
. Oversee activities related to commissioning and close-out ofthe proiect. Track required training
of client staff and turn-over of contract materials, warrantees, and as-built drawings. Ensured
contractor provided all required reports
o Follow up on status of completed proiect and ensure that client's needs are addressed and
satisfied
4.3.4 Conduct Pr'oicct Dr:siiln-Iluild ConstrucLion n clivities {2073 - ZO17l
OWNER: Construction Contractor. The construction contractor will conduct project construction
activities. This task area may include the following activities. lt should be noted that the below list is
somewhat generic and that RCTC will require that the contractor will develop its own detailed scope of
activities for this Task:
. Supervise and direct construction work, including means, methods, techniques, sequences,
procedures, and coordination
. Develop SOV and Baseline Schedule and provide to the PCM and gl Express Lanes proiect
Manager for review
. Proceed in accordance with construction schedules established and provide change requests to
amend contract amount, milestones, and contract time in accordance with RCTC requirements
. Administer, coordinate, purchase, expedite, and/or organize procurement of all right-of way,
utility easements, materials and equipment required
. Develop site logislic plans and maintain pro.iect site and surrounding areas
. Work with 91 Express Lanes Project Manager and PCM to coordinate utilities activities
. Maintain a current, accurate, and complete set of all drawings, specifications, addenda, change
orders, construction directives, architect specifications, construction schedules, denotations,
annotations, revisions, and substitutions
. lnitiate, maintain, and supervise allsafety precautions and programs
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. Prepare all required shop drawings, samples, and product data and material lists to architect
and 91 Express Lanes Project Manager for review and make modifications as requested
. Submit certified payroll records and invoices in a timely manner
. Oversee close-out activities in accordance with RCTC'S close-out checklist
4.4 Proiect Plirnnirrg and Delivcry for'l-15
This implementation roadmap assumes that all stages of the l-15 project have yet to be conducted, from
early pre- planning through proiect delivery. As such, project planning and delivery will involve pre-
development activities, project management, procurement of the contractor, and management and
oversight of the project's construction and operations delivery and start-up. A policy decision has yet to
be made regarding the delivery approach (self perform, design-build, PPP, DBFOM, etc.) for the l-15
project. This decision will drive the specific scope, tasks and responsibilities for the project. For purposes
of the lmplementation Roadmap, Project Planning is defined as all work leading up to the beginning of
construction and operations (start-up and ongoing). Project Delivery refers to design, construction and
operations (start-up and ongoing) activities.
1.1.7 Hire I-15 Pl.oicct Manager (2013)
OWNER: Toll ProBram Director. Similar to the position which was hired for the 91 Express Lanes, the l-
15 project will require hiring a proiect manager to manage the delivery of the toll project from the early
planning and environmental phase through design and construction and beginning of operations. This
task area may include the following activities:
. Finalize scope of work for the position
. Develop job description, including finalized title, job functions and descriptions
. Finalize compensation based on RCTC compensation structure
o ldentify recruitment strategy, including specific outreach procedures (i.e. marketing materials,
.job announcements, and industry outreach)
. Conduct interviews, reference checks, etc.
. Hire and onboard position
-1.4.2 Conduct Proiect Plllnning and Prc-Construction Actiyities (2073 - 2016)
OWNER: Toll Program Director. Before work on the l-15 can begin, there will be pre-development
planning that shapes the scope and overall approach to the project. Critical decisions in this stage of the
project will determine latter tasks, such as overall proiect timeline and what type of contractor to
procure. This task area may include the following activities:
. Define scope of proiect
. Obtain necessary enabling legislation approvals and/or cooperative agreements (i.e. design-
bu ild)
. Negotiate agreements with stakeholders and partner agencies
. Obtain necessary environmental approvals
. Obtain project financing
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Determine concept of operations (ConOps), including how customer service and other operating
activities provided by third parties on the 91 Express Lanes will be provided (in house,
outsourced, regional, etc.)
Determine whether to procure both civil works and tolling system through either a single
procurement or separate procurements
Determine approach to project delivery/construction (self perform, PPP, DBFOM, etc.)
Prepare preliminary design (e.g. 30%) and make necessary design determinations to allow
project to go to bid (if design-build)
4,4,3 Procure Proiect and Construction Managcment (PCM) Firm (2014 - 2015)
OWNER: l-15 Proiect Manager. Fairly early in the process, the Toll Program will need to acquire a
vendor to oversee the capital project delivery. This task may include the following activities:
. ldentify proiect budget and project scope
. ldentify procurement mechanism (i.e. RFQ, RFP)
. Develop procurement documents, including scope of work
. Release procurement
. Review and evaluate procurement responses
. Conduct oral interviews and/or demonstrations as needed
. Select vendor and issue intent to award
. Negotiate contract
. lssue notice to proceed
4.4.4 Procure Constluction Contractor(s) (2014 - 20161
OWNER: F15 Proiect Mana8er. The Toll Program will need to acquire a vendor to conduct the design,
construction, right-of-way acquisition and other tasks related to the capital project delivery. This may
include a single contractor or separate contractors to build roadway facilities, as well as a contractor to
provide tolling systems, if applicable. This task area may include the following activities:
o ldentify project budget, scope, and delivery method
. ldentify procurement mechanism and process
. Determine if a single contractor will provide civil work and toll system
. Develop procurement documents, including scope of work
. Release procurement
. Review and evaluate procurement responses
. Conduct oral interviews and/or demonstrations as needed
. Select vendor and issue intent to award
. Negotiate contract
. lssue notice to proceed
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4.4.5 Managc and Ovcrsce Pl.oiect Delivety (2014 - 2020)
OWNER: l-15 Project Manater. During design and construction, it will be important to provide project
controls to the project, overseeing detailed pro.iect constraints and identifying how the project is
progressing along its planned delivery. This task area may include the following activities:
o Develop and implement strategies related to the design, management, construction, and
delivery of projects
. Direct the preparation and maintenance of contractor work plans, including project plan,
schedule, budget, and quality control objectives
o Develop, negotiate, and recommend approval for contracts and cooperative agreements with
other governmental agencies as needed
. lf required, obtain preliminary approval from Caltrans on lT approach
o lf required plan lT testing approach with Caltrans
. Oversee project scope
. Oversee project budget
. Oversee pro.iect schedule
. Oversee proiect resources to help ensure that staffing levels align to the work expectations
o Oversee final design, utility relocation, and right of way activities
. Oversee proiect safety
. Oversee environmental commitments and regulations
. Facilitate substantial completion, final punch-list items, and project closeout
. Facilitate Caltrans project acceptance
4.4.6 Managc Coordination Actiyities lor Pt.olcct Delivery {2014 - 2020)
OWNER: Toll Protram Director. During project construction and delivery, it will be important to oversee
coordination activities with external stakeholders who may be affected by the toll road implementation.
This task area may include the following activities:
r Oversee community relations
. Coordinate with federal, state, and local agencies during proiect planning, design, and
implementation, and ensure compliance with any pertinent administrative requirements
. Oversee project partnering relations (i.e. partnering process)
. Review and approve contracts and cooperative agreements with other governmental agencies
as needed
. Facilitate stakeholder relations (i.e. lenders, bondholders, rating agencies)
4.3.3 Oversee Construction Contractor Proiect Deliver], (2014 - 2020)
OWNER: F15 Project ManaSer and PCM Firm. During project construction and delivery, it will be
important for a PCM firm to provide day-to-day oversight over how the pOect is progressing along its
planned delivery. The l-15 Proiect Manager will provide overall management and direction. This task
area may include the following activities. lt should be noted that the below list is somewhat generic and
that RCTC will develop its own detailed scope of activities for this Task:
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Review pre-construction documents and conduct document constructability reviews
lncorporate client needs, standards, and end-user requirements into project scope.
Manage the project documents through the pre-construction bid phase including drafting of
specifications, and issuance of approved plans, specifications, addenda, and analyzing bid results
Review and approve contractor's Schedule of Values (SOV)
Review and approve contractor's Baseline Schedule
Review contracto/s site logistic plans and ensure minimal impact to surrounding neighborhood
and neighbors
Review Environmental lmpact Reports (ElR), CEQA and AQDM requirements and ensure that
requirements are incorporated into project scope of work and enforce compliance during
construction
Manage project schedule, budget, and progress payments of the Architect, Contractor, and
lnspection
Coordinate and manage the timely submission and responses of contractor's submittals, shop
drawings, and requests for clarifications to keep the project on schedule and in conformance
with project documents and District standards
Review, estimate, negotiate, process, and track contractor's change order proposals and
monitor changes in project costs with overall project budget
Manage and coordinate work with state and local agencies (Caltrans, County, Bureau of
Engineering, etc.) for approvals of right of ways, vacations, revocable permits, offsite scope
changes, and ultimate agency sign-offs and approvals
Coordinate with utility companies for disconnecting abandoned utility lines, relocating services,
and providing new services for water and power, gas, cable TV, telephone, and sewer
Manage contractor's schedule and ensure that the contractor meets all critical milestones and
does not deviate from the project's critical path. lmplement and manage a project recovery or
acceleration schedule if needed
Oversee activities related to commissioning and close-out of the proiect. Track required training
of client staff and turn-over of contract materials, warrantees, and as-built drawings. Ensured
contractor provided all required reports
Follow up on status of completed project and ensure that client's needs are addressed and
satisfied
,1.3.4 Contluct ['roi('ct Construction Activities {2014 - ?O2O)
OWNER: Construction Contractor. A construction contractor will conduct project construction and
delivery activities. lt should be noted that the below list is somewhat generic and that RCTC will require
that the contractor will develop its own detailed scope of activities for this Task. This task area may
include the following activities:
Supervise and direct construction work, including means, methods, techniques, sequences,
procedures, and coordination
Develop SOV and Baseline Schedule and provide to l-15 Project Manager for review
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. Proceed in accordance with construction schedules established and provide change requests to
amend contract amount, milestones, and contract time in accordance with RCTC requirements
. Administer, coordinate, purchase, expedite, and/or organize procurement of all right-of way,
utility easements, materials and equipment required
. Develop site logistic plans and maintain project site and surrounding areas
. Work with l-15 Project Manager and PCM to coordinate utilities activities
. Maintain a current, accurate, and complete set of all drawings, specifications, addenda, change
orders, construction directives, architect specifications, construction schedules, denotations,
annotations, revisions, and substitutions
. lnitiate, maintain, and supervise allsafety precautions and programs
. Prepare all required shop drawings, samples, and product data and material lists to architect
and l-15 Project Manager for review and make modifications as requested
. Submit certified payroll records and invoices in a timely manner
. Oversee close-out activities in accordance with RCTC'5 close-out checklist
4.5 Operations & Mainterrance {O&M)
The O&M phase involves all ongoing activities to own and operate the toll facilities after the project has
been delivered and is open to traffic. Because RCTC has opted to own and operate the facilities
themselves, as opposed to other management mechanisms (i.e. public-private partnership), O&M will
involve more involvement from the organization. For instance, O&M will involve ongoing services such
as traffic operations, roadway maintenance, facilities maintenance, customer assistance patrol, toll
compliance and violation processing. For the 91 Express [anes, RCTC has chosen to outsource much of
this activity to Cofiroute USA, in the form of an operating agreement with OCTA and Cofiroute USA. The
operations approach for l-15 has yet to be determined.
.r.5.1 Finalize Cooperatiye Agrecnlents {2O14 - 2015)
OWNER: Toll Program Director. Before O&M work can begin, it is important to collaborate with partner
agencies to identify how the agencies will work together, who is responsible for certain tasks and other
service protocols. This task area may include the following activities:
. Finalize cooperative agreement with OCTA and Cofiroute to operate the 91 Express Lanes
. As necessary, negotiate and finalize agreements with other vendors or service providers,
including:
o lnfrastructure (i.e. roadway maintenance, electrical maintenance, landscape
maintenance, courtesy patrol, environmental monitoring, etc.)
o Financial(i.e. credit card processing, collection agency, FasTrak licensing, transponder
delivery)
o Financialagencies, banking relationships, insurance, specialized legal assistance, etc.
o California Toll Operators Committee (CTOC)
. Negotiate and finalize other public agency agreements and protocols (i.e. Caltrans, California
Highway Patrol (CHP), California Department of Motor Vehicles (DMV), local law enforcement,
emergency responders)
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. Negotiate and finalize licenses for regulatory requirements (i.e. Federal Communications
Commission (FCC) license, business license (if needed))
4.5.2 Dcvelop an(l Maintairr Asset [1i]nagcmcrl Stratcgy and Plan (2014 - ongoing)
OWNER: Toll Program Director. During the O&M phase, when the tollfacilities have gone live, it will be
criticalto maintain the infrastructure to ensure that the facilities and roadways are safe, well
maintained, and reflect well on RCTC. This task area may include the following activities:
. Procure asset management solution for tracking asset status, maintenance and replacement
schedules
. ldentify assets which will require regular management and maintenance (i.e. facilities,
roadways, tolling equipment)
. ldentify long-term maintenance strategy, including relevant stakeholder responsibilities,
determination of maintenance required, systems involved, data involved, etc.
. ldentify and execute implementation plan for implementing the strategy, including owners for
specific activities, timelines for maintenance, etc.
4.5.3 Ilire'll)ll Operations Manager (2015 - 2016)
OWNER: Toll Program Director. The O&M phase encompasses a variety of functions, listed in the
section below. RCTC will need to hire a Toll Operations Manager (or equivalent) to plan for and oversee
these O&M activities. This task area may include the following activities:
. Finalize scope of work for the position
. Developjob description, including finalized title, job functions and descriptions
. Finalize compensation based on RCTC compensation structure
. ldentify recruitment strategy, including specific outreach procedures (i.e. marketing materials,
job announcements, and industry outreach)
. Conduct interviews, reference checks, etc.
. Hire and onboard position
4.5.4 Overscc Roadrvayand Toll Sl,stcrrr O<l Aetivitics (2015 -ongoing)
OWNER: Toll Program Director and Toll Operations Manager. ln order to facilitate the numerous O&M-
related functions simultaneously, there needs to be strong oversight and management of day-to-day
O&M activities. These tasks may be provided by the Toll Operations Manager and/one or more
contractors/vendors and may include the following activities:
. Monitor reliability and availability of thetoll lanes and note anydeviations ortrends
. Review of maintenance activities and documentation to ensure compliance with Maintenance
Plan and scope of work
. Coordinate and review monthly maintenance report
. Coordinate and review monthly reporting for compliance with performance measures for
system and ma intenance requirements
. Monitor and review Disaster Recovery Plan test program
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. Coordinate with all relevant stakeholders to assure implementation of the lncident
Management Plan for the Express Lanes
. Monitor compliance with FHWA Regulations and Reporting
. Participate in meetings with contractors
. Coordinate with Caltrans for roadway maintenance
. Coordinate with CHP for law enforcement
. Coordinate with toll vendor, OCTA, Caltrans, the Freeway Service Patrol, CHp, Emergency
Services, Bus Operations and other agencies as needed for ongoing issues
4.5.5 Procu[e l-15 O&M Vendor(s) (2016 - 2018)
OWNER: Toll Program Director and Toll Operatlons Manager. Once RCTC has decided on its O&M
approach for the l-15, assuming the O&M for the l-15 differs from the O&M for the 91 Express Lanes,
the Toll Program will need to procure an O&M vendor (or staff up with RCTC staff accordingly) to
conduct equivalent operations and maintenance work for the l-15. This task area may include the
following activities:
o ldentify project budget and project scope
. ldentify procurement mechanism (i.e. RFl, RFQ, RFP)
. Develop procurement documents, including scope of work
. Release procurement
. Review and evaluate procurement responses
. Conduct oral interviews and/or demonstrations as needed
. Select vendor and issue intent to award
. lssue notice to proceed
lf RCTC should decide to self-perform these services, a full start-up plan will need to be developed and
executed.
4.6 Custorncr Service
Unlike many services currently provided by RCIC, toll facility operations will directly interface with the
public as "retail" customers. As such, there must be a strong focus on customer service in order to
establish and maintain a high degree of customer satisfaction. Customer service plays a significant role
in the perception of RCTC, RCTC'S services, and ultimately, the level of customer retention.
4.6.1 Dovefop Custornrl Sclvice Strategy (2013 - 2014)
OWNER: Toll Program Director. Before O&M, there needs to be a strong customer service strategy
developed, which defines RCTC's approach to the relationships with its consumers. This task area may
include the following activities:
. ldentify customer service strategy, including whether RCTC will leverage OCTA resources, use
RCTC staff or make alternative plans for the l-15 project's customer service, etc.
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. Define and develop RCTC'S customer seryice program, including services offered, customer
service goals and obiectives, performance metrics, etc. to achieve quality customer service and
performance
. ldentify and develop customer related programs and services to improve the customer
experlence (i.e. rental car tolling)
lf RCTC should ever decide to self-perform these services, a full start-up plan will need to be developed
and executed.
4.6.2 Procure I-15 Customer Service Resources (7016 - ZO18)
OWNER: Toll Protram Director and Toll Program Manater. Once the customer service strategy is
defined, the Toll Program will need to procure the appropriate resources to address the increased
demand for customer service operations once the l-15 O&M phase begins. This task area may include
the following activities:
. ldentify proiect budget and projed scope
. ldentify procurement mechanism (i.e. RFl, RFQ, RFP)
o Develop procurement documents, including scope of work
. Release procurement
. Review and evaluate procurement responses
. Conduct oral interviews and/or demonstrations as needed
. Select vendor and issue intent to award
. lssue notice to proceed
lf RCTC should decide to self-perform these services, a full start-up plan will need to be developed and
executed.
4.6.3 Morr itor' Opcrations at the 91X and l- 15 Custonrcl. Service Center {2017 - ongoing)
OWNER: Toll Operations Manager. Once customer service operations are underway, it will be
important to continue to monitor customer service operations in order to help ensure that they align
with the values a nd expectations of the Toll Program and generate high customer satisfaction. This task
area may include the following activities:
. Oversee customer service operations
. Oversee customer service resource contract, including scope, budget, schedule
. Review escalated issues
. Develop, monitor and enforce appropriate key performance indicators (KPl) and metrics to
achieve customer service goals and objectives
. Develop and conduct periodic customer service surveys and make changes in services as
appropriate
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4.7 Marketing
Unlike many other services offered by RCTC, marketing for the toll facilities will require an increased
degree of "retail" marketing, as opposed to RCTC's usual advertising approach for capital proiects. Retail
marketing will be required to optimize sales models and maximize revenues through the promotion of
the Toll Program's products and services. Because this is not an area in which RCTC currently possesses
specialized expertise, this function will likely need to be defined and outsourced to specialist resources,
at least initially.
4.7.1 ldentify Marketing Strategy (201.a - 20761
OWNER: Toll Protram Director. Before 91 Express Lanes O&M gets underway, there needs to be a
strong marketing strategy which defines RCTC'S approach to presenting its products to its consumers.
This task area may include the followlng activities:
o Develop marketing strategy for how the Toll Program will be branded, market research, target
audience, etc.
. Develop marketing philosophy (i.e. retail versus traditional government agency)
. Develop marketing budget and return on investment (ROl) strategy, performance metrics, etc.
. Develop strategy to position RCTC as an industry leader (i.e. industry awards)
. Develop regional and national marketing strategy
. Evaluate integration with regional efforts (i.e. under OCTA'S 91 Express Lanes umbrella)
. Evaluate integration with broader RCTC efforts (i.e.91 Mobility Marketing, transit, etc)
. Develop intellectual property, trademark, service mark strategy
4.7.2 Procure Toll Marketing Resources (2014 - 2015)
OWNER: Toll Program Director. Once the marketing strategy is defined, the Toll Program will need to
procure the appropriate resources to address the increased marketing materials and services required
once the O&M phase begins. This task area may include the following activities:
. ldentify project budget and project scope
. ldentify procurement mechanism (i.e. RFl, RFQ, RFP)
o Develop procurement documents, including scope of work
o Release procurement
o Review and evaluate procurement responses
. Conduct oral interviews and/or demonstrations as needed
. Select vendor and issue intent to award
. lssue notice to proceed
4.7.3 Oversec Malketing Activities (2014 - ongoing)
OWNER: Toll Operations Director and Toll Operations Manager. Once marketing services are
underway, it will be important to continue to monitor these marketing deliverables in order to help
ensure that they align with the values and expectations of the Toll Program. This task area may include
the following activities:
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Update "messaging" points from time-to-time (e.9. tolling FAQS, benefits of Express Lanes,
relevant industry information/statistics)
Oversee consistency of messaging between separate 5R-91 and l-15 teams, consistency
between RCTC and OCTA
Develop and/or review FasTrak customer agreement and application (may use OCTA's as a
reference point)
Monitor marketing budget, performance metrics and ROI
Facilitate applications for industry recognition (i.e. industry awards)
Facilitate industry outreach tours (i.e. agency visits)
Develop and implement strategy and program targeted at stakeholders (i.e. TlFlA, bondholders,
cHP)
4.7.4 Conduct Markcting Activities (2014 - ongoing)
OWNER: Toll Matketing Resources. Toll Marketing Resources will need to provide marketing materials
and services on a regular basis, as needed by each individual project, which align with the values and
expectations ofthe Toll Program. The lmplementation Roadmap assumes that these services will at least
initially be provided by consultant resources. This task area may include the following activities:
. Develop RCTC Toll Program and/or 91 Express Lanes / t-15 branding
. Conduct market research, including customer surveys
. Conduct media relations activities and events, including ribbon cutting ceremony
. Conduct advertising activities during pro.iect development
. Develop and distribute marketing materials and conduct outreach (website, graphics,
presentations, publications, newsletters, social media)
. Update website to incorporate tolldata for investor relations (i.e. transaction tables)
o Develop and public the quarterly/annual reports
. Provide support for industry recognition (i.e. industry awards)
4.7.5 Procure lntellL.cluill Propertf, (lP) Iicsout'ces (2014 - 2015.)
OWNER: Toll Program Director. lf RCTC wants to protect and/or leverage its intellectual property, it will
need to procure intellectual property resources, such as legal counsel. This task area may include the
following activities:
o ldentify project budget and project scope
. ldentify procurement mechanism (i.e. RFl, RFO, RFP)
o Develop procurement documents, including scope of work
. Release procurement
. Review and evaluate procurement responses
. Conduct oral interviews and/or demonstrations as needed
. Select vendor and issue intent to award
. lssue notice to proceed
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4.7.6 Ovorsee and Contluct Intcllectxal Propcrty Activities (2015 - ongoing)
OWNER: Toll Program Director. RCTC willwant to identify its lP and ensure that it is protected. This
task area may include the following activities:
. Develop RCTC'S policy regarding lP
. Work with RCTC staff to identify lP that should be trademarked, service marked, registered,
copywrited, patented, etc. to protect and leverage RCTC5 lP
. Work with RCTC lP counselto protect and leverage RCTC'S lP
o On an ongoing basis, conduct audits to ensure any new lP is being identified and protected
4.8 Toll Systenr / ITS Managernent
This implementation roadmap assumes that the procurement of a toll system / ITS for the 91 Express
Lanes has already occurred. As such, system development components will largely be limited to the l-15
(assuming that it will follow a different model than the 91 Express Lanes), while oversight over the
maintenance phase will occur for both the 91 Express Lanes and the l-15. Toll system / ITS management
will involve the development, implementation and oversight of hardware, software and data used to
operate electronic tolling.
4.8.7 Develop Information 'I'echnology (IT) Strategy (2013 - 2015)
OWNER: Toll Program Director. Before implementing the toll system / ITS functions, it will be critical to
identify the overall lT strategy, including the relationship between the toll systems/data and general
RCTC administrative systems/data. This task area may include the following activities:
. Determine whether to separate administrative information technology (lT) management from
toll system lT management (i.e. how/if toll systems will integrate with County servers)
. Determine whether to hire an in-house resource to oversee toll system / ITS development on
behalf of RCTC
4.8.2 Proeurc Toll Syslcnr / In tclligsnt'I'r'ansportation System (lTS) Firm to Inrplerncnt
Systofrl lor' [-15 {2015 - 2017)
OwNER: Toll Program Director or l-15 Proiect Manager. For the l-15, if the tolling system procurement
is separate from the civil works procurement, the Toll Program will need to procure a toll system / ITS
firm to provide these services. This task area may include the following activities:
o ldentify proiect budget and project scope
. ldentify procurement mechanism (i.e. RFl, RFQ" RFP)
. Develop procurement documents, including scope of work
. Release procurement
o Review and evaluate procurement responses
. Conduct oral interviews and/or demonstrations as needed
. Select vendor and issue intent to award
. lssue notice to proceed
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4.8.3 Oversee 91 Explcss l.irncs'I oll/lTS Vcndor System Dcvolopment (2O74 - 2017)
OWNER: Toll Program Director or 91 Express Lanes Project Manager and PCM. Assuming that the toll
system / ITS will be developed from the ground-up for the 91 Express Lanes, the Toll Program will need
to oversee the system development and implementation. This task area may include the following
activities:
. Oversee toll system development, including:
o Resolution of proposed changes in scope, schedule and budget
o Facilitation of infrastructure requirements (i.e. servers, office space, system
environments)
o System design review
o lnterfaces with other agency fare collection systems including RllTS, TAp, CTOC, DMV,
collection agency, and others
o Requirements development and validation
o Developmentoversight
o Testing oversight
o User acceptance testing (UAT) participation
. Overseetollsystem implementation, including:
o Training oversight
o Trainingparticipation
o Go-live oversight
. Communicate with relevant stakeholders about activities and system timelines
4.8.4 Ovcrscc l-151'oll/l'l S Verrdor.Systenr Dcvelopment (2012 - ZOZO)
OWNER: Toll ProSram Director o. l-15 Prolect Manager and pCM. Assuming that the toll system / tTS
will be developed from the ground-up for the l-15, the Toll program will need to oversee the system
development and implementation. This task area may include the following activities:
. Oversee tollsystem development, including:
o Resolution of proposed changes in scope, schedule and budget
o Facilitation of infrastructure requirements (i.e. servers, office space, system
environments)
o System design review
o lnterfaces with other agency fare collection systems including RllTS, TAp, CTOC, DMV,
collection agency, and others
o Requirements development and validation
o Developmentoversight
o Testing oversight
o User acceptance testing (UAT) participation
o Overseetollsystem implementation, including:
o Training oversight
o Trainingparticipation
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o Go-live oversight
. Communicate with relevant stakeholders about activities and system timelines
4.8.5 Nlanagc ITS Vendor'(luring Opcl.iltions antl Maintcrt:rncc t'hasc (2017 - ottgoing)
OWNER: Toll Operations Mana8er. Once the toll system / ITS has gone live, there will need to be a
substantial degree of oversight over the ongoing system operations in order to determine that it is
functioning as expected. This task area may include the following activities:
. Manage interfaces ofthe Express Lanes and other agency fare collection systems including RllTs,
TAP, fiOC, DMV, collection agency, and others
. Provide oversight of the toll operators' enhancement testing for improvements to the tolling
system including all related back office functions.
. Monitor and review data management processes
. Review network, system, software, or equipment failures or outages and vendor's response
. Review required tollvendor submittals and updates including Maintenance Plan updates,
Disaster Recovery Plan updates, Annual System Performance Testing plan, and transition to
successor plans, as necessary
. Oversee system, software, and equipment changes, testing, and associated documentation
. Develop and execute independent validation and verification of system accuracy, integrity, and
performance as needed
4.9 Toll Business and Data Analysis
Toll business and data analysis involves the analysis and knowledge base required to operate efficiently
and effectively, as well as to remain a leader in the toll industry. These activities include business
analytics, toll master planning, reporting and communications, toll document management, and
research on leading toll tech nologies and participation in industry events and professional development.
4.9.1 Dcvelop and Maintain Toll Strategic/Master Plan (2013 - ongoing)
OwNER: Toll Program Director. ln order to plan for long-term toll operations, including any future
projects and initiatives, there will need to be some component of regular strategic and master planning.
This task area may include the following activities:
o Develop long-term, RCTC tolling master plan, including any future capital programs; pro.iect
candidates (i.e. carpool lane conversions, SR-241 and or SR-71 direct connector); role of design-
build, P3, and private equity; and synergies with RCTC functional areas (i.e. traveler information,
511, carpool/rideshare programs, etc.) (2014-2015)
. ldentify future creative financing mechanisms
. ldentify and keep abreast of advancements in tolling technology and practices; implementing
those that would serve RCTC's interests in meeting its Toll Program Guiding Principles and goals
and objectives.
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4.9.2 Hirc Senior''l'oll tsusiness Analyst (2016 - 2017)
OWNER: Toll Program Director. ln order to oversee the various functions in this category, the Toll
Program may consider hiring an individual who will be responsible for delivering these services. This task
area may include the following activities:
. Finalize scope of work for the position
' Develop job description, including finalized title, iob functions and descriptions
. Finalize compensation based on RCTC compensation structure
. ldentify recruitment strategy, including specific outreach procedures (i.e. marketing materials,
job announcements, and industry outreach)
. Conduct interviews, reference checks, etc.
. Hire and onboard position
4.9.3 Conduct Business Analytics {2017 - ongoing)
OWNER: Senior Toll Business Analyst. ln order to gain a greater understanding of the performance of
the tolloperations, including revenue and performance models, the business analytics component will
need to be conducted on a regular basis to facilitate information sharing at the appropriate level of
detail. This task area may include the following activities:
. Develop analyses for business decisions
. Create and monitor investor-related data
. Monitor and report on service leveloperations (i.e. trends, detailed statistics, KPI reports) to
identify potential improvements
4.9.4 Devolop Rcpofts and Communications (201 5 - ongoing)
OWNER: Senior Toll Business Analyst. ln order to facilitate open communications to appropriate
stakeholders, there should be regular, concise, proactive, and informative communication to executive
management, the Board, agency partners, the public, and any other relevant stakeholders. This task
area may include the following activities:
o Provide routine and ad hoc reports to RCTC management and Board of Commissioners
. Provide required reporting to 91 Advisory Committee (Progress Updates), TIHA JpO (TtFtA loan),
CTC, Caltrans etc.
. Establish common reports (e.9. pro.iect construction status, project development status)
. Maintain repository ofall past reports and presentations
.1.9.5 lnrpler],tcnt and Maint:rin'foll Program Digital "l,ibr.ary": Intbrmation Management
(2015 - ongoing)
OWNER: Senior Toll Business Analyst. ln order to have a central repository of information, it is critical to
establish an electronic "library" of information which will organize critical proiect data, whether
development or O&M data, and enable a high degree of transparency to those who are allowed access.
This task area may include the following activities:
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. ldentify and implement a system to collect, organize, retain, and make available all relevant toll
program documents (i.e. agreements, contract, deliverables, presentations, Board agenda
reports) in a single electronic repository
4.9.6 Research TollTechnology Innoyations (2015 * ongoing)
OWNER: Senior Toll Business Analyst. ln order to retain a reputation as a leader in toll operations, it is
important to continue researching and learning about new developments to maintain a high degree of
expertise in ongoing innovations. This task area may include the following activities:
. Track and evaluate industry developments in areas that affect RCTC tolling (examples include:
VMT pilot proiects and technologies, cordon area pricing, HOT lane projects and technologies,
national interoperability developments and implications,5.9GHz, Title 21 changes, carpool
occupancy verification technologies and pilot projects, vehicle-to-roadside and vehicle-to-
vehicle technologies and implications, pay-by-plate for occasional users, other Express Lane
project developments and metrics (toll/mile, O&M cost/$ rev., etc.), dynamic pricing
developments, etc.)
5.0 Next Steps
Once RCTC has finalized the Toll Organization responsibilities, structure, and implementation roadmap,
the next phase will involve moving forward with implementation activities. Cambria has previously
provided RCTC with a preliminary scope of work for this effort (Phases 2 and 3) and is prepared to assist
RCTC in taking the next steps to establish a high-functioning Toll Program organization to construct and
operate new toll facilities that will provide high-quality services to RCTC'S customers and improve
regional mobility.
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Toll Program
Organization Planning
Executive Committee
October 9, 2013
_.OM
Riverside County Tronsporledian Commission
1
RCTC's Future
• Expanded mission to provide mobility
— Adoption of toll program and tolled express lanes
• Operating toll agency
— 2017-2067: 91 Express Lanes
— 2020-2070: 1-15 Express Lanes
— Over 70 lane -miles to operate and maintain
— Customers issues, debt payments, toll revenue collection,
process transactions, lane safety, motorist assistance, etc.
s�
Plan to be Successful 116..r.
• Structure RCTC for success
— Organization structure needed for an operating toll agency
— Necessary employee skill sets and experience
— Best industry practices and lessons learned
— Maintain commission's culture, lean staff
• 2012/13 planning efforts
— Organization study initiated
— Cambria Solutions, Inc.
• Unique toll agency experience and qualifications
• Review of work effort
3
" D e v e l o p e d G u i d i n g P r i n c i p l e s , G o a l s ,
O b j e c t i v e s , S u c c e s s C r i t e r i a
" B a s e d o n i n p u t f r o m R C T C t e a m
" P r o v i d e a f o u n d a t i o n f o r o r g a n i z a t i o n
s t r u c t u r e , p r i o r i t i e s , d e c i s i o n m a k i n g a n d
m e a s u r i n g s u c c e s s
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I
Key Toll Program
Duties
Outlined key duties that will need to be performed in order
to support the Toll Program going forward, during both the
development and operations phases. Some functions may
require increased effort from RCTC's current functions
while others are entirely new to the future organization.
• Policy
• Legal
• Executive
• Finance & Accounting
• General Administration
• Government Relations
• Project Development/Delivery
• Toil Operations
RCTC Matrix staff consultant /
Contract Staff
Implementing the Toll
Program Organization
• Implementation Roadmap — High level list of
activities to be accomplished, timing, predecessors
and responsibility
• Implementation Categories
— Program Management
— Matrix Functions
— Project Planning and Delivery for 91 Express Lanes
— Project Planning and Delivery for 1-15 Express Lanes
— Operations and Maintenance (O&M)
— Customer Service
— Marketing
— Toll System/ITS Management
— Toll Business & Data Analysis
• Next step — More detailed Gantt chart
pdicateaa consultant/cantrestor resource
Implementing the Toll
"-14,5111Program Organization
RCTC
Functional Area
Short -Term (2013 — 2015)
Med-Term (2016 — 2019) Long -Term (2020 and Beyond)
Program Management
91 Express Lanes Planning, 91 Express Lanes Delivery
1-15 Planning
91 Express Lanes O&M,
1-15 Delivery
Oversee Toll Program
Program Management Support 10.5 to 1.0 FTEs)
Develop Toll Program Processes and Procedures
Develop ERPrecnnology Support Needs and Strategy =_- _
Conduct Change Management and Communications Activities within RCTC
- - - - - - _ Establish Policy Decisio s Regarding Toll Program
91 Express Lanes O&M,
1-15 O&M
Manage and Oversee Toll Program Consultants, Vendors, and Service Providers
Participate in Industry Events and Professional Development
Matrix Functions with Other
RCTC Departments
argigoiy„pevelop Uategy Related to Matrix kor�t{�gagiogaisi"...
:ajr4Evaluate Areas of Need _o - - - r
-- - - . - Valli i' departments to Implement Channisr - —
Toll Accounting Staff 1:)5 to 1.0 FTEs)
Procurement Staff (FTEs TBD)
Budgeting Staff (FTEs TBD)
IT Staff (FTEs TBD)
Government Relations Staff {FTEs TBD)
Community Relations Staff (FTEs TBD)
10
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